BMIE Market 49401

Ottawa County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,674 2020–2024 ACS 5-year estimate ±426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,987 2020–2024 ACS 5-year estimate ±419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,735 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,832 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,880 2020–2024 ACS 5-year estimate ±5,630 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	21.8 2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,114 2020–2024 ACS 5-year estimate ±270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$321,500 2020–2024 ACS 5-year estimate ±17,666 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	31.9 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49401
Restaurants per 10,000 residents	9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+92.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+350.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 30–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49401. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.1	74	40%	+29.7
Restaurant Opportunity Score	76.4	76	35%	+26.7
Market Momentum Score	81.8	82	25%	+20.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,674	89	40%	+35.5
Median household income (ACS)	74,880	55	40%	+22.0
Households (ACS)	8,987	84	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	9.1	76	25%	+18.9
Population (ACS)	29,674	89	20%	+17.7
Median household income (ACS)	74,880	55	20%	+11.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28.6	83	50%	+41.3
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	92.9	79	20%	+15.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (58)

By cuisine

Coffee 12 · American 11 · Pizza 9 · Sandwiches 8 · Bakery 6 · Burgers 5 · Italian 5 · Ice cream / frozen desserts 4 · Mexican 4 · Breakfast 3 · Dessert 3 · Asian 2 · Juice / smoothies 2 · Chinese 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 29 · Quick service 15 · Café 12 · Casual dining 9 · Coffee shop 8 · Bakery 6 · Bar 6 · Dessert 6 · Buffet 3 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Delivery-focused 2 · Other 2

Name	Type	Cuisine	Address	Status
5 de Mayo Mexican Grill & Bar	Casual dining · Bar	Mexican	11221 Commerce Dr	open
616 Kabob Stop Express	Restaurant (service type not stated)	Mediterranean · Middle Eastern	10897 48th Ave	open
Affogato’s Ice Cream & Coffee	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	11233 68th Ave	open
Allendale Grill	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse	11233 68th Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	5187 Lake Michigan Dr	open
Bamboo Express	Restaurant (service type not stated) · Casual dining	Asian · American	6101 Lake Michigan Dr B500	open
BIGGBY COFFEE Biggby	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	4814 Lake Michigan Dr	open
BLISS ALLENDALE	Café	Coffee	10897 48th Ave	open
Burger King Burger King	Quick service	Burgers · American	4842 Lake Michigan Dr	open
Cold Stone Creamery	Dessert · Coffee shop · Restaurant (service type not stated) · Café	Ice cream / frozen desserts · Coffee	5180 Lake Michigan Dr	open
Cottage Inn Pizza Cottage Inn Pizza	Restaurant (service type not stated)	Pizza · Italian	10745 48th Ave	open
Culver's Culver's	Dessert	Burgers · Ice cream / frozen desserts · American	5128 Lake Michigan Dr NW	open
Dairy Queen (Treat) Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	5053 Lake Michigan Dr	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	5164 Lake Michigan Dr Suite A	open
Einstein Bros. Bagels	Bakery · Restaurant (service type not stated) · Coffee shop · Café	Bakery · Coffee	1 Campus Dr	open
El Aztecas Azteca Mexican Restaurants	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	6031 Lake Michigan Dr	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	6101 Lake Michigan Dr	open
Fresh Food Company	Buffet		1 Campus Dr	open
Golden Grounds Coffee Co	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	10327 42nd Ave	open
Grand Coney	Casual dining · Restaurant (service type not stated)	Breakfast · American	6101 Lake Michigan Dr	open
Grand Valley State University - Fresh Dining	Buffet		1 Campus Dr	open
Grand Valley State University-Allendale Erbert & Gerbert's	Quick service	Sandwiches	10670 S. Campus Dr.	open
Houz Enterprises Vi Inc	Restaurant (service type not stated)		11240 University Pkwy	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	6185 Lake Michigan Dr	open
Insomnia Cookies Insomnia Cookies	Bakery · Dessert · Delivery-focused	Bakery · Dessert	10745 48th Ave Ste A-100	open
Jersey Mike's Subs Jersey Mike's Subs	Restaurant (service type not stated) · Casual dining	Sandwiches · American	5135 Lake Michigan Dr	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	5135 Lake Michigan Dr	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated)	Sandwiches	4814 Lake Michigan Dr	open
Legacy Pizza Llc	Restaurant (service type not stated)		5164 Lake Michigan Dr Ste A	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	6370 Lake Michigan Dr	open
Lower Commons	Buffet		Grand Valley State University	open
Main Street Pub Main St. Pub Allendale	Bar · Restaurant (service type not stated) · Casual dining		11240 University Pkwy	open
Mancino's Pizza & Grinders	Restaurant (service type not stated)	Pizza · Italian	4639 Lake Michigan Dr	open
McDonald's McDonald's	Quick service	Burgers · American	5371 Lake Michigan Dr	open
Menna's Joint	Other	Sandwiches	10897 48th Ave	open
Mug Shots Burgers and Brews	Casual dining · Bar	Burgers · American	4633 Lake Michigan Dr	open
Murphy's Family Restaurant	Casual dining	American · Breakfast	4963 Lake Michigan Dr	open
Panda Express Panda Express México	Quick service	Chinese · Asian	10670 S Campus Dr	open
Panis Pantry Sourdough	Bakery	Bakery	10951 64th Ave	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	4152 Calder Dr	open
Peppino's Pizza Express	Restaurant (service type not stated)	Pizza · Italian	4647 Lake Michigan Dr	open
Peppino's Pizzeria and Sports Grille Peppino's Pizzeria & Sports Grille Allendale	Bar · Casual dining	Italian	5065 Lake Michigan Dr	open
QDOBA Mexican Eats	Quick service · Restaurant (service type not stated)	Mexican	1 Campus Dr, 111 Kleiner Common	open
Sprinkles Donut Shop Sprinkles Donut Shop	Bakery · Dessert · Café	Bakery · Dessert · Coffee	5135 Lake Michigan Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	6370 Lake Michigan Dr	open
Starbucks Coffee Company Starbucks	Other · Coffee shop · Restaurant (service type not stated) · Café	Sandwiches · Coffee	1 Campus Dr	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1 Campus Drive, 055 Kirkof	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6175 Lake Michigan Dr	open
Taco Bell Taco Bell	Quick service	Mexican	4989 Lake Michigan Dr	open
Tea Time Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	10745 48th Ave Ste A130	open
The Borough	Restaurant (service type not stated) · Café	American · Coffee	10327 42nd Ave	open
The Great Bread Company	Bakery	Bakery	4876 Allen Park Dr suite 3	open
The Meadows Grille	Restaurant (service type not stated)	American	4645 W Campus Dr	open
The Nest Egg Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	6101 Lake Michigan Dr	open
Trail Point Brewing Company	Brewery / taproom		6035 Lake Michigan Dr	open
Trail Point Brewing Company	Brewery / taproom · Bar		6035 Lake Michigan Dr	open
Vulture, Llc	Restaurant (service type not stated)		5053 Lake Michigan Dr	open
Wendy's Wendy's	Quick service	Burgers · American	4755 Lake Michigan Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	9	7	1	6	—	—	NAICS1997
1999	9	7	1	6	—	—	NAICS1997
2000	12	9	2	7	—	1	NAICS1997
2001	10	7	1	6	—	1	NAICS1997
2002	12	11	3	8	—	—	NAICS1997
2003	16	14	4	9	1	—	NAICS2002
2004	17	15	3	11	1	—	NAICS2002
2005	19	16	6	10	—	—	NAICS2002
2006	15	12	4	8	—	—	NAICS2002
2007	21	18	6	10	2	—	NAICS2002
2008	23	19	7	10	2	—	NAICS2007
2009	27	20	9	10	1	—	NAICS2007
2010	24	19	8	10	1	—	NAICS2007
2011	24	19	9	9	1	—	NAICS2007
2012	23	20	5	12	3	—	NAICS2012
2013	21	18	5	11	2	—	NAICS2012
2014	22	19	6	11	2	—	NAICS2012
2015	22	21	8	11	2	—	NAICS2012
2016	22	19	8	10	1	—	NAICS2012
2017	24	22	7	14	—	—	NAICS2017
2018	22	21	7	14	—	—	NAICS2017
2019	23	22	6	16	—	—	NAICS2017
2020	25	23	6	17	—	—	NAICS2017
2021	30	28	8	17	3	—	NAICS2017
2022	29	27	8	16	3	—	NAICS2022
2023	30	27	7	17	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49401. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
49430	3.8 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.