BMIE Market 49404

Ottawa County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,117 2020–2024 ACS 5-year estimate ±433 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,286 2020–2024 ACS 5-year estimate ±226 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,269 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,214 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$86,096 2020–2024 ACS 5-year estimate ±6,479 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$975 2020–2024 ACS 5-year estimate ±131 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$295,100 2020–2024 ACS 5-year estimate ±17,167 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	62.4 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49404
Restaurants per 10,000 residents	16.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+15.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49404. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.1	69	40%	+27.6
Restaurant Opportunity Score	57.7	58	35%	+20.2
Market Momentum Score	64.3	64	25%	+16.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,117	69	40%	+27.8
Median household income (ACS)	86,096	69	40%	+27.7
Households (ACS)	3,286	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.1	51	35%	+18.0
Restaurants per 10,000 residents (lower = more room)	16.5	48	25%	+11.9
Population (ACS)	9,117	69	20%	+13.9
Median household income (ACS)	86,096	69	20%	+13.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	7.1	51	30%	+15.4
20-year restaurant growth	15.4	43	20%	+8.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 7 · Pizza 5 · Bakery 4 · Coffee 3 · Breakfast 2 · Dessert 2 · Ice cream / frozen desserts 2 · Italian 2 · Mexican 2 · Sandwiches 2 · BBQ 1 · Burgers 1 · Chinese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 14 · Casual dining 6 · Quick service 6 · Bar 5 · Bakery 4 · Dessert 4 · Brewery / taproom 2 · Café 2 · Coffee shop 2 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
327 Pizza & Pub	Bar · Casual dining	Pizza	327 Main St	open
76 Diner Coopersville	Casual dining	American · Breakfast	329 48th Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	70 68th Ave	open
BIGGBY COFFEE Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1145 W Randall St	open
Champs Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	287 Main St	open
Continental Dairy Facilities	Restaurant (service type not stated) · Other		999 W Randall St	open
Coopersville Brewing Co.	Brewery / taproom · Casual dining · Bar	American	1275 W Randall St	open
Coopersville Creamery	Dessert	Ice cream / frozen desserts	303 Main St	open
Delly Belly Bakery	Bakery · Dessert	Bakery · Dessert	288 Main St	open
Fatzo's Pizza Coopersville	Restaurant (service type not stated)	Pizza · Italian	259 Main St	open
Fisher Farm Baked Goods	Bakery	Bakery	5420 Leonard St	open
Hungry Howie's Hungry Howie's	Delivery-focused · Quick service	Pizza	1136 Randall Street West	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1151 W Randall St	open
LT's Firehouse Cafe	Café	Coffee	259 Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	59 68th Street	open
Morgan Vineyard	Winery / distillery / taproom		15775 40th Ave	open
Ms Piggie's BBQ	Restaurant (service type not stated)	BBQ	511 68th Ave N	open
New Beginnings Restaurant	Restaurant (service type not stated)	American · Breakfast	25 68th Ave N	open
Number 1 Chinese Restaurant (coopersville)	Restaurant (service type not stated)	Chinese	1151 W Randall St	open
One Eyed Pete's	Brewery / taproom · Casual dining · Bar	American	1275 W Randall St	open
Sam's Joint	Restaurant (service type not stated)	American	15520 48th Ave	open
Simply Rustic Dough	Bakery	Bakery	1136 W Randall St	open
Social Nutrition	Juice, smoothie, tea · Coffee shop	Juice / smoothies · Coffee	1136 W Randall St	open
Southside Bar & Grill	Casual dining · Bar	American	229 W Randall St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	34 S 68th Ave	open
Taco Bell Taco Bell	Quick service	Mexican	1191 O'malley Drive	open
Taqueria Manriquez #1	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	4 E Randall St	open
Teds Pizza & Subs	Restaurant (service type not stated)	Pizza · Italian	237 W Randall St	open
The Top Dog & Dairy	Dessert	Ice cream / frozen desserts	362 East St	open
Two Chicks & Cake	Bakery · Food truck · Dessert	Bakery · Dessert	8718 Leonard St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	11	8	—	—	—	3	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	13	11	5	5	—	1	NAICS1997
1999	13	12	6	5	—	1	NAICS1997
2000	14	13	6	6	—	1	NAICS1997
2001	15	13	4	8	—	2	NAICS1997
2002	14	12	4	7	—	1	NAICS1997
2003	16	13	4	9	—	1	NAICS2002
2004	17	14	5	8	1	1	NAICS2002
2005	17	14	6	8	—	1	NAICS2002
2006	18	15	5	10	—	1	NAICS2002
2007	16	14	4	9	1	1	NAICS2002
2008	14	12	4	7	1	1	NAICS2007
2009	15	13	3	8	2	1	NAICS2007
2010	15	14	4	7	3	—	NAICS2007
2011	14	13	5	6	2	—	NAICS2007
2012	15	14	5	7	2	—	NAICS2012
2013	15	14	5	8	1	—	NAICS2012
2014	13	12	3	8	1	—	NAICS2012
2015	15	14	6	7	1	—	NAICS2012
2016	15	14	5	8	1	—	NAICS2012
2017	15	13	3	9	—	—	NAICS2017
2018	14	12	3	9	—	—	NAICS2017
2019	14	12	3	9	—	—	NAICS2017
2020	16	13	3	10	—	—	NAICS2017
2021	16	13	4	9	—	—	NAICS2017
2022	18	15	5	10	—	—	NAICS2022
2023	18	15	5	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49404. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
49430	4.4 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.