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BMIE Market 49505

Kent County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)32,426
2020–2024 ACS 5-year estimate ±1,710 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households13,710
2020–2024 ACS 5-year estimate ±595 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count31,216
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units13,970
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$74,906
2020–2024 ACS 5-year estimate ±2,476 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age34.9
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,324
2020–2024 ACS 5-year estimate ±58 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$246,700
2020–2024 ACS 5-year estimate ±6,383 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area8.8 sq mi
Census Gazetteer 2020
Restaurants28
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49505
Restaurants per 10,000 residents10.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-15.2%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+21.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-15.2%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-55.6%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202832 (range 27–38)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score63 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score76 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score71 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score30 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.57640%+30.6
Restaurant Opportunity Score71.17135%+24.9
Market Momentum Score30.13025%+7.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)32,4269040%+36.1
Median household income (ACS)74,9065540%+22.0
Households (ACS)13,7109220%+18.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth21.76535%+22.6
Restaurants per 10,000 residents (lower = more room)8.67825%+19.4
Population (ACS)32,4269020%+18.1
Median household income (ACS)74,9065520%+11.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-15.21550%+7.7
10-year restaurant growth21.76530%+19.4
20-year restaurant growth-15.21520%+3.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (84)

By cuisine

American 13 · Pizza 13 · Coffee 10 · Sandwiches 7 · Chicken / wings 6 · Burgers 5 · Mexican 5 · Bakery 4 · Dessert 4 · Italian 4 · Vegetarian 3 · Asian 2 · Breakfast 2 · British / Irish pub food 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Cajun, Creole, Southern 1 · Chinese 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 49 · Bar 17 · Casual dining 14 · Quick service 14 · Café 9 · Bakery 5 · Coffee shop 5 · Dessert 4 · Food truck 4 · Specialty food shop 3 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1

NameTypeCuisineAddressStatus
616 Batter MixQuick serviceChicken / wings · British / Irish pub food2468 Plainfield Ave NEopen
616 Kabob StopRestaurant (service type not stated)Mediterranean · Middle Eastern2232 Plainfield Ave NEopen
Adobe In & Out - Leonard StRestaurant (service type not stated)Mexican1216 Leonard St NEopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches1230 Leonard St NEopen
Arcane PizzaRestaurant (service type not stated)Pizza · Italian1300 Plainfield Ave NEopen
August's KitchenRestaurant (service type not stated)1604 Diamond Ave NEopen
Beltline Pizza IncRestaurant (service type not stated)1215 Fuller Ave NEopen
Big Apple Bagels Big Apple BagelsBakery · Quick service · Specialty food shopBakery · Sandwiches3915 Plainfield Ave NEopen
BIGGBY COFFEE BiggbyCoffee shop · Restaurant (service type not stated) · CaféCoffee1215 Fuller Ave NEopen
BluTacoRestaurant (service type not stated)Mexican1965 Fuller Ave NE Ste Copen
Brighton Grayes BistroBarSpanish / tapas1747 Plainfield Ave NEopen
Burger King Burger KingQuick serviceBurgers · American2204 Plainfield Ave NEopen
Cafe MamoRestaurant (service type not stated) · CaféCoffee · American1601 Plainfield Ave NEopen
Carlo's Pizza ConnectionRestaurant (service type not stated)Pizza1813 Plainfield Ave NEopen
Choo Choo GrillCasual dining · BarBurgers · American1209 Plainfield Ave NEopen
Collar Brass SolutionsFood truckAmerican35 Guild St NEopen
College InnBar1210 College Ave NEopen
Cousins Tasty ChickenRestaurant (service type not stated)Chicken / wings · Seafood · American1209 Leonard St NEopen
Cream CafeRestaurant (service type not stated)1621 Leonard St NEopen
Denny'sCafé · Restaurant (service type not stated) · Casual diningBreakfast · Sandwiches · Coffee · American3127 Plainfield Ave NEopen
Dorothy And Tony's Gourmet Kettle CornQuick service2106 Plainfield Ave NEopen
English Cottage TeaJuice, smoothie, tea · CaféTea / bubble tea · Coffee855 Arlington St NEopen
Fat Boy BurgersRestaurant (service type not stated)Burgers2450 Plainfield Ave NEopen
Fika Grand Rapids | Vegan and Gluten FreeCoffee shopCoffee · Vegetarian · Healthy / salads / bowls1359 Plainfield Ave NEopen
Fred's Italian RestaurantRestaurant (service type not stated) · Casual diningItalian · American3127 Plainfield Ave NEopen
Frosty Boy Grand RapidsDessertIce cream / frozen desserts · Dessert1757 Plainfield Ave NEopen
Gaia House CafeCaféCoffee · Vegetarian · Healthy / salads / bowls1553 Plainfield Ave NEopen
Geoff's Beer PatioBaropen
Gipper's Sports Bar and GrillCasual dining · Bar1418 Plainfield Ave NEopen
Good Good GoodBar1590 Plainfield Ave NEopen
GR8 Food Truck FridaysFood truck · Restaurant (service type not stated)2001 Monroe Ave NWopen
Gr8 TastesBakeryBakery1503 Plainfield Ave NEopen
Graydon's CrossingCasual dining · Bar1223 Plainfield Ave NEopen
Hunan Chinese RestaurantRestaurant (service type not stated)Chinese · Asian1263 Leonard St NEopen
Hungry Howie's Hungry Howie'sQuick service · Restaurant (service type not stated)Pizza2221 Plainfield Ave.open
Iker's TacosRestaurant (service type not stated)Mexican · Latin American (other)1634 Coit Ave NEopen
Institute For Religious ResearchRestaurant (service type not stated)1340 Monroe Ave NWopen
Jackpot Pizza CompanyRestaurant (service type not stated)Pizza · Italian1300 Plainfield Ave NEopen
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian1215 Fuller Ave NEopen
Jimmy John's Jimmy John'sQuick service · Other · Specialty food shopSandwiches1233 Leonard St NEopen
JK's CantinaCasual dining · Restaurant (service type not stated) · BarMexicanBallin on Ball\n\nopen
Kobold's KitchenCafé · Restaurant (service type not stated) · Casual dining · BarCoffee2450 Plainfield Ave NEopen
La Huasteca Mexican RestaurantRestaurant (service type not stated)Mexican1811 Plainfield Ave NEopen
La RotisserieFood truck · Restaurant (service type not stated)1120 Knapp St NEopen
Lai Thai KitchenRestaurant (service type not stated)Thai · Vegetarian · Asian1621 Leonard St NEopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza2000 Fuller Ave NEopen
Log Cabin LearningBakery · DessertBakery · Dessert1111 Northlawn St NEopen
Lucy'sRestaurant (service type not stated) · Casual dining · BarBreakfast1747 Plainfield Ave NEopen
McDonald's McDonald'sQuick serviceBurgers · American1246 Leonard St NEopen
Mike's WingsQuick service · Restaurant (service type not stated)Chicken / wings · Sandwiches1808 Monroe Ave NW Ste 2open
New City CafeRestaurant (service type not stated)Pizza1226 Union Ave NEopen
Papa John's Pizza Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza2153 Plainfield Ave NEopen
Papa Murphy's Papa Murphy's - Jefferson CityQuick service · Restaurant (service type not stated)Pizza1239 Leonard Street North Eastopen
Pizza Takeout & Delivery Papa Murphy'sQuick serviceopen
Quickwater Coffee Roasters | Creston Quickwater Coffee Cedar SpringsCoffee shop · CaféCoffee220 Quimby St NEopen
Quinn and Tuites Irish PubBarBritish / Irish pub food1535 Plainfield Ave NEopen
Red Jet CafeRestaurant (service type not stated)Pizza1431 Plainfield Ave NEopen
Rezervoir LoungeCasual dining · BarAmerican1418 Plainfield Ave NEopen
Rinaldi's (Plainfield)Restaurant (service type not stated)Pizza1539 Plainfield Ave NEopen
Roberto's PizzeriaRestaurant (service type not stated)Pizza1300 Plainfield Aveopen
Saugatuck Brewing Co. | Creston Taproom And Golden Age EventsBrewery / taproom1504 Plainfield Ave NEopen
Sparrows CoffeeCoffee shop · CaféCoffee2225 Plainfield Ave NEopen
Sprinkles Donut ShopBakery · Restaurant (service type not stated) · DessertDessert1237 Leonard St NEopen
StreetchefshawFood truck1539 Plainfield Ave NEopen
SUBWAYOtherSandwiches2232 Plainfield Ave NEopen
Sunday Morning Hot Tub Worship ServiceCasual dining · Bar2342 Dawson Ave NEopen
Sunset Bar on the WaterCasual dining · BarAmerican2162 Plainfield Ave NEopen
Swanky's PizzeriaRestaurant (service type not stated)Pizza1300 Plainfield Ave NEopen
Swiss Mountain CoffeeCafé · Juice, smoothie, tea · Coffee shopCoffee · Juice / smoothies1416 North Ave NEopen
T.g.g., Inc. Dba Tgg SolutionsRestaurant (service type not stated)1430 Monroe Ave Nw Ste 108open
TapBar · Casual dining2222 Plainfield Ave NEopen
The BeechwoodBaropen
The Burger DenRestaurant (service type not stated)3127 Plainfield Ave NEopen
The Cheshire GrillCasual dining · Restaurant (service type not stated)Burgers · American2162 Plainfield Ave NEopen
The Comfy Couch: Closed Door RestaurantRestaurant (service type not stated)Japanese · Sushi1570 Forrest Ave NEopen
The Peoples Cider Co.Restaurant (service type not stated) · Quick service · Specialty food shop · BakeryBakery · Sandwiches600 Maryland Ave NEopen
Tillman'sRestaurant (service type not stated)Steakhouse1245 Monroe Ave NWopen
Too Tall's - Sweet Treats & Savory EatsDessert · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert2963 Coit Ave NEopen
Vinny's BarBar1815 Plainfield Ave NEopen
WatusiRestaurant (service type not stated) · Casual diningAmerican1220 College Ave NEopen
Wing HeavenRestaurant (service type not stated)Chicken / wings · American1811 Plainfield Ave NEopen
Wing KingzRestaurant (service type not stated)Chicken / wings · Cajun, Creole, Southern1604 Diamond Ave NEopen
WingstopRestaurant (service type not stated)Chicken / wings1621 Leonard St NEopen
Creston BreweryBrewery / taproom · Bar1504 Plainfield Ave NEclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19946663———3SIC1987
19955956———3SIC1987
19966157———4SIC1987
19976257———5SIC1987
199839311416—4NAICS1997
19994234151714NAICS1997
200038301415—5NAICS1997
200137311515—4NAICS1997
200239321616—3NAICS1997
20033933141812NAICS2002
20043933141812NAICS2002
20054030121715NAICS2002
20063628111614NAICS2002
20073930141514NAICS2002
20083629111623NAICS2007
20094235141922NAICS2007
20104034131922NAICS2007
20114034141822NAICS2007
2012332791713NAICS2012
2013302391313NAICS2012
2014292481513NAICS2012
20153428101714NAICS2012
20163531121813NAICS2012
201735301217—3NAICS2017
201839331220—4NAICS2017
201936311218—4NAICS2017
202036291117—4NAICS2017
202137301018—4NAICS2017
2022382991735NAICS2022
2023372891635NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49505. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
495032.6 mi1462023
495252.9 mi852023
495063.7 mi642023
495043.8 mi652023
495074.6 mi272023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.