BMIE Market 49735

Otsego County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,773 2020–2024 ACS 5-year estimate ±338 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,168 2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,515 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,071 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$70,819 2020–2024 ACS 5-year estimate ±5,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,020 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$227,200 2020–2024 ACS 5-year estimate ±10,649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	248.6 sq mi Census Gazetteer 2020
Restaurants	52 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49735
Restaurants per 10,000 residents	17.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+23.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+92.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	55 (range 49–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49735. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.43, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.9	69	40%	+27.5
Restaurant Opportunity Score	55.8	56	35%	+19.5
Market Momentum Score	63.3	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,773	82	40%	+32.8
Median household income (ACS)	70,819	48	40%	+19.3
Households (ACS)	9,168	84	20%	+16.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	23.8	66	35%	+23.2
Restaurants per 10,000 residents (lower = more room)	25.0	27	25%	+6.7
Population (ACS)	20,773	82	20%	+16.4
Median household income (ACS)	70,819	48	20%	+9.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.1	63	50%	+31.4
10-year restaurant growth	23.8	66	30%	+19.8
20-year restaurant growth	44.4	61	20%	+12.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (129)

By cuisine

American 25 · Pizza 14 · Coffee 13 · Sandwiches 12 · Burgers 11 · Bakery 9 · Dessert 9 · Mexican 6 · Ice cream / frozen desserts 5 · Asian 4 · BBQ 4 · Chinese 4 · Steakhouse 4 · Italian 3 · European 2 · German / Eastern European 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Breakfast 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 74 · Quick service 27 · Bar 26 · Casual dining 18 · Bakery 10 · Café 10 · Dessert 10 · Coffee shop 9 · Specialty food shop 6 · Food truck 5 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Delivery-focused 2 · Buffet 1 · Catering 1 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
45 Degree Hospitality Inc	Restaurant (service type not stated)		4029 Old US Highway 27 S	open
9 Below	Bar		1033 N Ohio Ave	open
Ah-Loy Bamboo	Restaurant (service type not stated)	Chinese · Thai · Asian	200 W Main St	open
Alpine Chocolat Haus Alpine Chocolat Haus Gaylord	Dessert · Restaurant (service type not stated)	Dessert	208 W Main St	open
Alpine Esports	Café		109 W Main St	open
Alpine Haus	Restaurant (service type not stated)	German / Eastern European · European	132 Fallow Dr	open
Alpine Oven Llc	Restaurant (service type not stated)		610 S Wisconsin Ave	open
Alpine Tavern & Eatery	Casual dining · Restaurant (service type not stated) · Bar		220 S Otsego Ave	open
Alpine Teapot	Café	Coffee	1337 Shadow Ln	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1379 W. Main Street	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	609 W Main St	open
Arlene's Diner	Casual dining	American	324 W Main St	open
B C Pizza BC Pizza of Hart	Restaurant (service type not stated) · Quick service	Pizza · Italian	610 S Wisconsin Ave	open
bakery	Bakery · Dessert	Bakery · Dessert	132 M-32	open
Bangarang Tacos Food Truck	Food truck	Mexican	1466 M-32	open
Bearded Dogg Lounge	Bar · Restaurant (service type not stated)		302 S Otsego Ave	open
Belle Iron Grille	Bar		4029 Old US Highway 27 S	open
Big Bear Deli	Specialty food shop · Quick service	Sandwiches	201 E Main St	open
Big Boy Big Boy	Restaurant (service type not stated)	Burgers · American	1359 W Main St	open
big boy gaylord, mi Big Boy	Restaurant (service type not stated)	Burgers	1359 W Main St, Gaylord, MI 49735, USA	open
Big Buck Brewery	Brewery / taproom · Casual dining · Bar		550 S Wisconsin Ave	open
Biggby Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1004 W Main St	open
Biggby Coffee Biggby Coffee	Coffee shop · Café	Coffee	2029 S. Otsego	open
Blacklight Lounge	Bar		1200 Gornick Ave	open
Blondie's Sweet Spot	Dessert	Ice cream / frozen desserts · Dessert	125 N Otsego Ave	open
Bob Evans Bob Evans	Restaurant (service type not stated)	American	210 Dickerson Rd	open
Breadeaux Pizza	Restaurant (service type not stated)	Pizza	615 W Main St	open
Brennan's Up North	Coffee shop · Café · Bakery	Coffee · Bakery	110 N Otsego Ave	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	2305 Snowdrift Drive	open
Burger King Burger King	Quick service	Burgers · American	832 W Main St	open
Burger King Burger King	Quick service	Burgers · American	2801 S Otsego Ave	open
Bwd'z Llc	Restaurant (service type not stated)		550 S Wisconsin Ave	open
Cbe Corporation Of Gaylord Inc	Restaurant (service type not stated)	BBQ	990 N Center Ave	open
Celt Hospitality Llc	Restaurant (service type not stated)		1600 S Otsego Ave	open
China One	Buffet	Chinese · Asian	638 Edelweiss Village Pkwy	open
Cold Stone Creamery Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Ice cream / frozen desserts · Coffee · Dessert	1307 West Main St	open
Coney Island Cafe	Casual dining · Restaurant (service type not stated)	American	109 W Main St	open
Cops and Doughnuts Jay's Precinct Cops & Doughnuts - Clare City Bakery	Bakery · Dessert	Bakery · Dessert	1151 S Otsego Ave	open
Crave	Restaurant (service type not stated) · Bar		610 S Wisconsin Ave	open
CRAVE Pasta Pizza Pub	Casual dining · Bar	Pizza · Italian	148 W Main St	open
Culver's Culver's	Quick service	Burgers · American	1397 West Main Street	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	829 W Main St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1060 Main Street	open
El Patron Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	216 W Main St	open
El Rancho Mexican Restaurant	Restaurant (service type not stated)		1241 W Main St	open
EXP Bar and Grill	Restaurant (service type not stated) · Casual dining · Bar	American · Burgers	833 W Main St	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	1100 West Main St	open
Five Guys Five Guys	Quick service	Burgers · American	1384 W Main Street	open
food n stuff	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	902 N Center Ave	open
Gobblers of Gaylord	Restaurant (service type not stated)	Seafood	900 S Otsego Ave	open
GreyStone Golf Lounge	Coffee shop · Restaurant (service type not stated) · Bar	Coffee	127 W Main St Suite 103	open
Hops & Schnapps	Bar · Casual dining		2870 S Otsego Ave	open
Jade Buffet	Restaurant (service type not stated)	Chinese	638	open
Jake & Jill's BBQ	Restaurant (service type not stated)	BBQ · American	1821 S Otsego Ave	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	1241 W. Main Street Suite 5	open
Jet's Pizza Jet's Pizza	Quick service · Restaurant (service type not stated)	Pizza	111 West St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1482 W Main St	open
K & J Grill	Food truck · Restaurant (service type not stated) · Catering		roaming	open
K&J's Country Style Kitchen	Restaurant (service type not stated) · Delivery-focused	Pizza	107 N Center Ave	open
KARMA TAPROOM	Bar		138 W Main St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	508 W. Main	open
La Senorita	Restaurant (service type not stated)	Mexican	737 W Main St	open
Legends on the Hill	Restaurant (service type not stated)		3962 Wilkinson Rd	open
Legends on the Hill	Restaurant (service type not stated) · Casual dining	American	625 Resort Blvd Suite A	open
Lisa’s Tavern	Bar · Casual dining		330 W Main St	open
Little Caesars	Restaurant (service type not stated)	Pizza	2859 S Otsego Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1390 W Main St	open
Louie Louies BBQ	Quick service · Restaurant (service type not stated)	BBQ	3400 W M-32	open
Lucky's Steakhouse Lucky's Steakhouse	Restaurant (service type not stated)	Steakhouse · American	2525 Snowdrift Dr	open
Mai Salads Soup & Boba	Juice, smoothie, tea · Fast casual · Restaurant (service type not stated)	Tea / bubble tea · Healthy / salads / bowls	109 W Main St	open
Mainstreet Market Gaylord Llc	Restaurant (service type not stated)		610 S Wisconsin Ave	open
Mama Leone's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	2583 S Otsego Ave	open
Mancino's Pizza & Grinders	Restaurant (service type not stated)		1361 W. Main Street	open
Mancino's Pizza & Grinders	Restaurant (service type not stated)	Pizza	1157 S Otsego Ave	open
Marmalade	Restaurant (service type not stated)	Breakfast	138 W Main St	open
Marys Stein Haus	Restaurant (service type not stated)	German / Eastern European · European	314 S Otsego Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	716 W Main St	open
Mi Vallarta Mexican Speedy Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1006 W Main St	open
Michaywé Inn The Woods Restaurant	Restaurant (service type not stated) · Bar	American	1535 Opal Lake Rd	open
Momma P's Bakery LLC	Bakery	Bakery	112 N Otsego Ave	open
Mooney's Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	601 S Otsego Ave	open
Mulligans at the Bluffs	Casual dining · Bar		254 Little League Dr	open
NOMS	Bakery · Dessert	Bakery · Dessert	2468 Sonnen Schein Dr	open
Oven Fresh	Bakery	Bakery	825 S Wisconsin Ave	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	1386 W Main St	open
Pine Squirrel	Casual dining · Bar	American	1600 S Otsego Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1251 W Main Street Otsego	open
Pizza Tonite	Restaurant (service type not stated)	Pizza	107 N Center Ave	open
PONDEROSA	Restaurant (service type not stated)	Seafood · Steakhouse	1102 W M 32	open
Porter Haus	Casual dining · Bar	American · Steakhouse	3885 Old US Hwy 27 S	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	832 W Main St	open
Rafi's Hibachi & Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	138 W Main St	open
Rally's	Quick service		1482 W. Main St	open
Rise and Dine	Café · Restaurant (service type not stated)	Coffee	324 W Main St	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	499 Dickerson Rd	open
Snowbelt Brewing Company	Brewery / taproom · Bar		132 W Main St	open
Spicy Bobs	Restaurant (service type not stated)	Pizza	1018 W Main St	open
St. Julian Winery	Winery / distillery / taproom		2250 M-32	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	829 W Main St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	829 W Main St (Glen's Fresh Market-Gay, Lord)	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1060 W Main St	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	2859 N Old 27	open
Subway	Restaurant (service type not stated)	Sandwiches	950 Edelweiss Pkwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	400 W Main St Unit 101 and 102	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	2870 S. Ostego Avenue	open
Sugar Bowl	Restaurant (service type not stated)	American	216 W Main St	open
Sugar Me Sweet Cake Shop	Bakery · Dessert	Bakery · Dessert	102 W Main St	open
Taco Bell Taco Bell	Quick service	Mexican	1352 W Main	open
Tap Room 32	Bar		138 W Main St	open
The Dig's	Food truck	Asian · Chinese	402 S Otsego Ave	open
The Iron Pig Smokehouse	Restaurant (service type not stated)	BBQ · Steakhouse · American	4029 Old US Hwy 27 S	open
The Iron Pig Smokehouse	Restaurant (service type not stated)		143 W Main St	open
The Keg Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		10530 Old US Hwy 27 S	open
The Lake Golf Club	Bar		1139 Opal Lake Rd	open
The Logmark	Bar	Pizza	1048 W Main St	open
The Summit Grill at the Ridge	Restaurant (service type not stated)	American · Burgers	4815 S Old 27	open
Timothy's Pub	Bar · Casual dining		110 S Otsego Ave	open
Tip Top Saloon	Bar		1070 Big Lake Rd	open
Totally Baked Kitchens	Food truck · Restaurant (service type not stated) · Casual dining	American	402 S Otsego Ave	open
Trailside Creamery and Pizza	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Pizza	10606 Old US Hwy 27 S	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	1378 W Main St	open
Veterans Education Training & Support Inc	Restaurant (service type not stated)		1200 Gornick Ave	open
Walmart Deli	Specialty food shop · Quick service	Sandwiches	600 Edelweiss Village Pkwy	open
Waters End Cafe	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	10740 Old US Hwy 27 S	open
Wendy's Wendy's	Quick service	Burgers · American	811 Main St.	open
Wiggle Waggle Wieners	Food truck	Hot dogs	1466 M-32	open
Yohe Services, Llc	Restaurant (service type not stated)		692 Expressway Ct	open
Red Rose Restaurant	Restaurant (service type not stated)		137 West St	closed
Summit Lounge	Restaurant (service type not stated)		137 West St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	27	—	—	—	4	SIC1987
1995	30	26	—	—	—	4	SIC1987
1996	31	26	—	—	—	5	SIC1987
1997	32	28	—	—	—	4	SIC1987
1998	27	23	12	11	—	4	NAICS1997
1999	29	25	14	11	—	4	NAICS1997
2000	37	34	18	16	—	3	NAICS1997
2001	34	31	15	15	1	3	NAICS1997
2002	35	31	14	16	1	4	NAICS1997
2003	42	36	16	19	1	5	NAICS2002
2004	39	35	17	17	1	2	NAICS2002
2005	39	36	16	19	1	2	NAICS2002
2006	42	38	18	19	1	2	NAICS2002
2007	44	39	21	15	3	4	NAICS2002
2008	38	35	20	13	2	3	NAICS2007
2009	38	36	18	17	1	2	NAICS2007
2010	39	35	15	17	2	4	NAICS2007
2011	38	35	15	17	2	3	NAICS2007
2012	43	41	18	21	1	2	NAICS2012
2013	44	42	18	22	1	2	NAICS2012
2014	41	40	18	20	1	1	NAICS2012
2015	46	45	22	21	1	1	NAICS2012
2016	44	43	21	20	1	1	NAICS2012
2017	54	52	25	23	—	—	NAICS2017
2018	51	49	25	21	—	—	NAICS2017
2019	51	48	25	20	—	—	NAICS2017
2020	49	46	26	18	—	—	NAICS2017
2021	50	46	25	20	—	—	NAICS2017
2022	52	47	23	22	—	3	NAICS2022
2023	58	52	23	26	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49735. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.