BMIE Market 50035

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,131 2020–2024 ACS 5-year estimate ±524 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,548 2020–2024 ACS 5-year estimate ±319 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,387 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,958 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$134,906 2020–2024 ACS 5-year estimate ±13,474 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,289 2020–2024 ACS 5-year estimate ±148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$323,000 2020–2024 ACS 5-year estimate ±19,122 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	43.2 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50035
Restaurants per 10,000 residents	1.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+125.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+350.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+800.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+800.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.59) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	87 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	87 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	99 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50035. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.59, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.8	80	40%	+31.9
Restaurant Opportunity Score	87.0	87	35%	+30.4
Market Momentum Score	98.7	99	25%	+24.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,131	71	40%	+28.4
Median household income (ACS)	134,906	94	40%	+37.6
Households (ACS)	3,548	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	350	100	35%	+34.8
Restaurants per 10,000 residents (lower = more room)	8.9	77	25%	+19.2
Population (ACS)	10,131	71	20%	+14.2
Median household income (ACS)	134,906	94	20%	+18.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 99 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	125	98	50%	+49.0
10-year restaurant growth	350	100	30%	+29.9
20-year restaurant growth	800	99	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

American 5 · Mexican 4 · Pizza 4 · Bakery 3 · Coffee 3 · Dessert 3 · Asian 1 · British / Irish pub food 1 · Chinese 1 · Ice cream / frozen desserts 1 · Indian 1 · Italian 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 14 · Casual dining 4 · Bakery 3 · Café 3 · Dessert 3 · Bar 2 · Brewery / taproom 1 · Coffee shop 1 · Delivery-focused 1 · Food truck 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Abbie's	Restaurant (service type not stated) · Casual dining	American	210 Lincoln St NE	open
BluTaco	Café · Restaurant (service type not stated)	Mexican · American · Coffee	114 Brick St SE	open
Bonita mexican grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	87 Paine St SE	open
Brick Street Market and Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	114 Brick St SE	open
Casey's	Restaurant (service type not stated)	Pizza	1455 Grant St S	open
Casey's	Restaurant (service type not stated)	Pizza	1130 2nd St NW	open
Casey's	Restaurant (service type not stated)	Pizza	302 2nd St NE	open
El Delicioso Street Tacos	Food truck · Restaurant (service type not stated)	Mexican	500 32nd St SW	open
Flame Bondurant	Restaurant (service type not stated)	Mexican	103 Main St SE	open
Flaming Wok	Restaurant (service type not stated)	Chinese · Asian	96 Paine Cir SE	open
Founders Irish Pub	Bar · Casual dining	British / Irish pub food	110 1st St SE	open
Home Slice Handmade Pies	Bakery	Bakery · American	106 Main St SE	open
Iron Ranch Bondurant Ia.	Quick service · Restaurant (service type not stated)			open
On The Rise Bake Shop LLC	Bakery	Bakery	106 1st St SE	open
Parkside Pizza Co	Restaurant (service type not stated)	Pizza · Italian	103 Main St SE	open
Reclaimed Rails Brewing Company	Brewery / taproom · Bar		101 Main St SE	open
Small Batch Bakkerij	Bakery · Dessert	Bakery · Dessert	9320 NE 94th Ave	open
Somewhere In The Middle Coffee Shop	Coffee shop · Delivery-focused · Café	Coffee	106 1st St SE	open
Subway	Restaurant (service type not stated)	Sandwiches	96 Paine Circle SE, Suite 4	open
the creamery. bondurant	Dessert	Ice cream / frozen desserts · Dessert	100 Main St SE	open
Tropical Sno	Dessert	Dessert	103 Railroad St SE	open
Zaika	Restaurant (service type not stated) · Casual dining	Indian · American	3209 Henry St SW	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1998	1	1	—	1	—	—	NAICS1997
1999	2	1	—	1	—	1	NAICS1997
2001	1	—	—	—	—	1	NAICS1997
2002	2	1	1	—	—	—	NAICS1997
2003	3	1	1	—	—	1	NAICS2002
2004	4	2	2	—	—	1	NAICS2002
2005	3	2	1	1	—	1	NAICS2002
2006	3	2	1	1	—	1	NAICS2002
2007	2	1	1	—	—	1	NAICS2002
2008	2	1	1	—	—	1	NAICS2007
2009	2	1	1	—	—	1	NAICS2007
2010	2	1	1	—	—	1	NAICS2007
2011	2	1	1	—	—	1	NAICS2007
2012	1	1	1	—	—	—	NAICS2012
2013	2	2	2	—	—	—	NAICS2012
2014	2	2	2	—	—	—	NAICS2012
2015	2	2	2	—	—	—	NAICS2012
2016	2	2	2	—	—	—	NAICS2012
2017	4	4	4	—	—	—	NAICS2017
2018	4	4	3	—	—	—	NAICS2017
2019	3	3	3	—	—	—	NAICS2017
2020	3	3	3	—	—	—	NAICS2017
2021	3	3	3	—	—	—	NAICS2017
2022	6	6	4	—	—	—	NAICS2022
2023	9	9	5	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50035. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.