BMIE Market 50125

Warren County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,121 2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,685 2020–2024 ACS 5-year estimate ±260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,556 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,722 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$84,848 2020–2024 ACS 5-year estimate ±8,066 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$992 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$258,900 2020–2024 ACS 5-year estimate ±14,317 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	162.4 sq mi Census Gazetteer 2020
Restaurants	31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50125
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+19.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 28–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50125. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.36, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.9	76	40%	+30.4
Restaurant Opportunity Score	61.8	62	35%	+21.6
Market Momentum Score	60.3	60	25%	+15.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,121	82	40%	+32.6
Median household income (ACS)	84,848	68	40%	+27.1
Households (ACS)	7,685	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10.7	55	35%	+19.1
Restaurants per 10,000 residents (lower = more room)	15.4	51	25%	+12.8
Population (ACS)	20,121	82	20%	+16.3
Median household income (ACS)	84,848	68	20%	+13.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	19.2	77	50%	+38.3
10-year restaurant growth	10.7	55	30%	+16.4
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (85)

By cuisine

Coffee 17 · Pizza 15 · American 13 · Burgers 8 · Bakery 7 · Dessert 5 · Ice cream / frozen desserts 4 · Mexican 4 · Sandwiches 4 · Juice / smoothies 3 · Asian 2 · Italian 2 · Latin American (other) 2 · Steakhouse 2 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 40 · Quick service 16 · Coffee shop 15 · Café 12 · Bar 11 · Bakery 7 · Dessert 7 · Casual dining 4 · Food truck 4 · Juice, smoothie, tea 4 · Buffet 2 · Specialty food shop 2 · Brewery / taproom 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A&W Restaurants A&W Singapore	Quick service	Burgers · American	109 E 2nd Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	408 N Jefferson Way	open
Breadeaux Pizza	Restaurant (service type not stated)	Pizza	207 N Buxton St	open
Brickhouse Tavern	Bar · Restaurant (service type not stated)		107 N Buxton St	open
Buffalo Wild Wings Buffalo Wild Wings	Restaurant (service type not stated)	Chicken / wings	302 E Trail Ridge Ave	open
Burger King Burger King	Quick service	Burgers · American	700 N Jefferson Way	open
Cabin Coffee Co.	Coffee shop	Coffee	910 E 2nd Ave	open
Cal's Fine Food & Spirits	Casual dining · Restaurant (service type not stated) · Bar	Burgers · Seafood	1501 N 1st St	open
Casey's	Restaurant (service type not stated)	Pizza	607 N Jefferson Way	open
Casey's	Restaurant (service type not stated)	Pizza	301 E Trail Ridge Ave	open
Casey's	Restaurant (service type not stated)	Pizza	1101 E 2nd Ave	open
Casey's	Restaurant (service type not stated)	Pizza	507 S Jefferson Way	open
Casey's	Restaurant (service type not stated)	Pizza	1006 W 2nd Ave	open
Charlotte's Kitchen	Quick service		104 N Jefferson Way	open
China Star	Buffet · Restaurant (service type not stated)		210 W Salem Ave	open
Core Nutrition Indianola	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	102 N Jefferson Way	open
Corner Sundry	Dessert	Ice cream / frozen desserts	101 N Buxton St	open
Country Kitchen	Restaurant (service type not stated)	American	1303 N Jefferson Way	open
Crimson Anchor Coffee Roasters	Coffee shop · Café	Coffee	120 W Ashland Ave	open
Crouse Cafe	Casual dining · Café	American · Coffee	115 E Salem Ave	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	300 N Jefferson Way	open
Delish Creations	Bakery · Dessert	Bakery · Dessert	13121 McGregor St	open
Deng's Garden	Restaurant (service type not stated)	Chinese · Asian	312 N Jefferson Way	open
Fireside Bistro	Restaurant (service type not stated)	American	1700 W 2nd Ave	open
Funaro's Deli	Specialty food shop · Quick service	Sandwiches	201 N Buxton St	open
Garage Garage, food&coffee	Bar	American	118 E Ashland Ave	open
Gib's A&W	Restaurant (service type not stated)	American		open
Godfather's Pizza	Restaurant (service type not stated)	Pizza	200 S Jefferson Way	open
Godfather's Pizza Express	Restaurant (service type not stated) · Quick service	Pizza	1201 N Jefferson Way	open
Godfathers Pizza Express Indianola	Restaurant (service type not stated)	Pizza	2001 W 2nd Ave	open
Hardee's Hardee's	Quick service	Burgers · American	300 E Trail Ridge Ave	open
Hardees Hardees	Quick service	Burgers · American	408 N Jefferson Way	open
Harkin Steak Fry	Restaurant (service type not stated)	Steakhouse	15335 Jewell St	open
Holy Grounds Coffee Shop - Simpson College	Coffee shop · Café	Coffee	701 N C St	open
Hoshi Japanese Express Indianola	Restaurant (service type not stated)	Japanese · Sushi · Asian	1709 N Jefferson Way #600	open
ICC Food Pantry	Food truck · Restaurant (service type not stated) · Quick service		16474 140th Ave	open
Indianola Main Street	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	125 W Salem Ave	open
Jersey Mike's Subs	Quick service		1709 N Jefferson Way Ste 700	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1011 N Jefferson Way Suite 100	open
JJ Farm Goodies	Food truck · Restaurant (service type not stated)		15347 Fulton St	open
Kentucky & Jefferson Way Scooter's Coffee	Coffee shop · Café	Coffee	1112 N Jefferson Way	open
Kissner Cakery	Bakery · Dessert	Bakery · Dessert	1003 N O St	open
La Casa Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	508 N Jefferson Way	open
La Vida Loca Winery	Winery / distillery / taproom		7852 Jesup St	open
Las Flores Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	200 S Jefferson Way	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	201 N Jefferson Way	open
McDonald's McDonald's	Quick service	Burgers · American	1207 N Jefferson	open
Mishmash Eats	Bakery · Café	Bakery · Coffee · Breakfast	113 E Salem Ave #101	open
Mojo's Bar	Bar · Casual dining		206 N Howard St	open
Mrs. Fern's Tomato Soup	Restaurant (service type not stated)		16718 Highway 92	open
Muddy Puddles Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	116 E Ashland Ave	open
Mudslingers drive thru coffee, Indianola	Coffee shop	Coffee	504 S Jefferson Way	open
Mudslingers Drive-Thru Coffee	Coffee shop	Coffee	504 N Jefferson Way	open
Ohio Martinez Llc	Restaurant (service type not stated)		508 N Jefferson Way	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1011 N Jefferson Way Ste 400	open
Pete's Pizza	Restaurant (service type not stated)	Pizza · Italian	118 N Howard St #2510	open
Pizza Hut	Restaurant (service type not stated)	Pizza	404 N Jefferson	open
Pizza Ranch Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	1709 N Jefferson Way #1000	open
Sauced Up	Restaurant (service type not stated) · Coffee shop	Italian · Coffee	1709 N Jefferson Way Ste 700	open
Savor The Rise	Bakery · Coffee shop · Café	Bakery · Coffee	107 E Salem Ave	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1112 N Jefferson Way	open
Sgt Dawg	Restaurant (service type not stated) · Food truck		201 E Salem Ave	open
Sideways Saloon	Bar		909 E Ashland Ave	open
Sports Page Bar & Grill	Casual dining · Bar	American	1802 W 2nd Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	302 E Trail Ridge Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	501 N Jefferson Way	open
Taco Bell Taco Bell	Quick service	Mexican	1303 N Jefferson Way	open
Taco John's Taco John's	Quick service	Mexican · Southwestern / Tex-Mex	1103 N Jefferson Way	open
The Buzz at Busy Bee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	5901 US-65 #69	open
The Coffee Nook	Coffee shop · Café	Coffee	506 S Freeman St	open
The Concession Stand	Restaurant (service type not stated)	BBQ · American	201 N Buxton St	open
The Good Stuff	Bakery · Dessert	Bakery · Dessert	10268 Nevada St	open
The Groggy Dog	Bar · Restaurant (service type not stated)		116 W Ashland Ave	open
The Hide Out	Bar		204 E Clinton Ave	open
The Local Vine	Café · Coffee shop · Bar	Coffee	126 W Ashland Ave	open
The Outside Scoop	Dessert · Food truck	Ice cream / frozen desserts · Dessert	602 N Jefferson Way	open
The Pizza Box Llc	Restaurant (service type not stated)		201 N Jefferson Way	open
The Zoo	Bar		102 W Ashland Ave	open
Traditions Restaurant	Restaurant (service type not stated)		1610 Country Club Rd	open
Uncommon Grounds	Coffee shop	Coffee	111 W Salem Ave	open
Wahlburgers @ Hy-vee	Restaurant (service type not stated)	Burgers	910 N Jefferson Way	open
Walmart Bakery	Bakery	Bakery	1500 N Jefferson Way	open
West Hill Brewing Company	Brewery / taproom · Bar		219 W Salem Ave	open
Winn's Pizza and Steakhouse	Restaurant (service type not stated)	Steakhouse · Pizza · American	122 W Ashland Ave	open
One Stop Sandwich Shop	Quick service		903 E 2nd Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	30	—	—	—	4	SIC1987
1995	29	26	—	—	—	3	SIC1987
1996	38	29	—	—	—	9	SIC1987
1997	31	27	—	—	—	4	SIC1987
1998	33	27	14	10	3	3	NAICS1997
1999	32	26	13	10	3	5	NAICS1997
2000	30	25	11	12	2	4	NAICS1997
2001	26	23	13	8	2	2	NAICS1997
2002	33	27	12	10	4	4	NAICS1997
2003	38	31	12	12	6	4	NAICS2002
2004	37	33	12	15	5	3	NAICS2002
2005	40	34	12	15	5	4	NAICS2002
2006	39	33	12	14	6	5	NAICS2002
2007	34	30	10	14	5	3	NAICS2002
2008	37	31	11	15	4	4	NAICS2007
2009	35	29	9	15	4	4	NAICS2007
2010	33	27	8	15	3	4	NAICS2007
2011	37	31	11	15	4	4	NAICS2007
2012	35	26	10	14	2	4	NAICS2012
2013	37	28	12	13	3	3	NAICS2012
2014	33	26	10	13	3	4	NAICS2012
2015	29	24	9	11	4	3	NAICS2012
2016	31	24	10	11	3	3	NAICS2012
2017	37	28	10	14	4	5	NAICS2017
2018	33	26	9	13	4	4	NAICS2017
2019	34	27	10	12	5	5	NAICS2017
2020	34	27	10	13	4	5	NAICS2017
2021	36	28	10	13	5	6	NAICS2017
2022	37	28	9	12	6	8	NAICS2022
2023	38	31	9	14	7	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50125. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.