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BMIE Market 50605

Franklin County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)63
2020–2024 ACS 5-year estimate ±28 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households43
2020–2024 ACS 5-year estimate ±22 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count168
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units85
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$23,125
2020–2024 ACS 5-year estimate ±10,912 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age66.5
2020–2024 ACS 5-year estimate ±29 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$575
2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$69,400
2020–2024 ACS 5-year estimate ±24,509 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area16.9 sq mi
Census Gazetteer 2020
Restaurants1
2011 · U.S. Census Bureau, ZIP Code Business Patterns 2011 detail (NAICS2007) · by USPS ZIP 50605
Restaurants per 10,000 residents59.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score3 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score4 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score3 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 3 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score3.8440%+2.0
Restaurant Opportunity Score2.7335%+1.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 4 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)63540%+1.9
Median household income (ACS)23,125140%+0.4
Households (ACS)43820%+1.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 3 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)158.7225%+1.0
Population (ACS)63520%+1.5
Median household income (ACS)23,125120%+0.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

American 1

By type

Bar 1 · Casual dining 1

NameTypeCuisineAddressStatus
Back Roads Bar & GrillCasual dining · BarAmerican112 E Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50605. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.