BMIE Market 51503

Pottawattamie County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	37,972 2020–2024 ACS 5-year estimate ±1,376 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,442 2020–2024 ACS 5-year estimate ±539 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	36,376 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,251 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,010 2020–2024 ACS 5-year estimate ±4,137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$991 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$262,300 2020–2024 ACS 5-year estimate ±8,746 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	121.7 sq mi Census Gazetteer 2020
Restaurants	42 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 51503
Restaurants per 10,000 residents	11.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+7.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+90.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 36–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 51503. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.4	80	40%	+32.2
Restaurant Opportunity Score	66.0	66	35%	+23.1
Market Momentum Score	60.5	61	25%	+15.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	37,972	93	40%	+37.2
Median household income (ACS)	79,010	61	40%	+24.4
Households (ACS)	15,442	94	20%	+18.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.7	52	35%	+18.2
Restaurants per 10,000 residents (lower = more room)	11.1	68	25%	+17.0
Population (ACS)	37,972	93	20%	+18.6
Median household income (ACS)	79,010	61	20%	+12.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	7.7	52	30%	+15.6
20-year restaurant growth	7.7	38	20%	+7.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (105)

By cuisine

American 16 · Coffee 13 · Pizza 12 · Dessert 9 · Ice cream / frozen desserts 7 · Mexican 7 · Sandwiches 6 · Italian 5 · Bakery 4 · Burgers 4 · Chinese 3 · Asian 2 · BBQ 2 · Breakfast 2 · Chicken / wings 1 · German / Eastern European 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 47 · Bar 33 · Casual dining 19 · Quick service 17 · Dessert 13 · Coffee shop 11 · Café 10 · Bakery 5 · Specialty food shop 4 · Winery / distillery / taproom 3 · Juice, smoothie, tea 2 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
1892 Beer House	Bar · Casual dining	German / Eastern European	142 W Broadway	open
3rd Base Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	800 N 8th St	open
4th Street Bar And Grill	Casual dining · Bar		716 S 4th St	open
712 Llc	Restaurant (service type not stated)		1851 Madison Ave	open
Alibi Bar and Grill	Bar		164 W Broadway	open
American Kitchen	Bar · Restaurant (service type not stated)	American	164 W Broadway	open
Ap Hospitality Inc	Restaurant (service type not stated)		115 W Broadway	open
b-skew'd Grill	Restaurant (service type not stated) · Quick service	Burgers	1751 Madison Ave Ste 428	open
Barley's	Casual dining · Bar		114 W Broadway	open
Berthas Bar & Grill	Casual dining · Bar		2901 N Broadway	open
Boxer Barbeque	Restaurant (service type not stated)	BBQ · American	513 S Main St	open
Breadeaux Pizza	Restaurant (service type not stated)	Pizza	245 W Broadway	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	3701 Metro Drive, Suite 100 Ste. 100 Metro Crossing Shopping Center	open
Bunge	Restaurant (service type not stated)		19560 Bunge Ave	open
Burger King Burger King	Quick service	Burgers · American	1726 Madison Ave	open
C'mon Inn	Bar		144 W Broadway	open
Caddy's Kitchen & Cocktails	Casual dining · Restaurant (service type not stated) · Bar		103 W Broadway	open
Casey's	Restaurant (service type not stated)	Pizza	1928 Sherwood Dr	open
Casey's	Restaurant (service type not stated)	Pizza	1759 Madison Ave	open
Casey's	Restaurant (service type not stated)	Pizza	19900 Virginia Hills Rd	open
Cellar 19 Wine and Deli	Specialty food shop · Quick service · Bar	Sandwiches	928 Valley View Dr #19	open
Christy Creme	Dessert	Ice cream / frozen desserts · Dessert	2853 N Broadway	open
D'Leon's Taco Rico	Restaurant (service type not stated)	Mexican	1201 E Pierce St	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · American	1836 Madison Ave 1836 Madison Ave	open
Ditmars Orchard & Vineyard	Winery / distillery / taproom		19475 225th St	open
Dixie Quick's	Restaurant (service type not stated)	Breakfast	157 W Broadway	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1836 Madison Ave	open
Driftwood Inn Inc.	Bar		2701 Harry Langdon Blvd	open
Eileen's Colossal Cookies	Bakery · Dessert	Bakery · Dessert	1851 Madison Ave Ste 702	open
Ellie's Deli	Specialty food shop · Quick service	Sandwiches	105 Pearl St	open
Em & Liv's Hard Bean Coffee	Coffee shop	Coffee	149 W Broadway	open
Fazoli's Fazoli's	Quick service · Restaurant (service type not stated)	Italian	3134 Dial Dr	open
Frosted Pine Coffee	Coffee shop · Café	Coffee	2701 E Kanesville Blvd	open
Glory Days Sports Bar & Restaurant	Bar · Casual dining		106 W Broadway	open
Godfather's Pizza	Restaurant (service type not stated)	Pizza	928 Valley View Vlg, Unit	open
Goldmine Bar & Grill	Casual dining · Bar		1601 S 3rd St	open
Goodrich Dairy Blimpie America's Sub Shop	Quick service · Specialty food shop · Dessert	Sandwiches · Ice cream / frozen desserts	417 E Broadway	open
Great Wall Express	Restaurant (service type not stated)	Chinese · Asian	900 Woodbury Ave	open
Great Wall Express	Restaurant (service type not stated)	Chinese	502 E Broadway	open
J's Coffee & Donuts	Coffee shop · Dessert · Café · Bakery	Coffee · Dessert	149 W Broadway	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	418 E Broadway	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1751 Madison Ave	open
La Carreta Rosa La Carreta	Restaurant (service type not stated)	Mexican · Latin American (other)	620 S Main St	open
Lansky's Pizza	Restaurant (service type not stated)	Pizza · American	1131 N Broadway	open
Legends Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · Breakfast · American	501 S Main St	open
Levels Bar and Grill	Casual dining · Bar		164 W Broadway	open
Lincoln's Pub	Casual dining · Bar		157 W Broadway	open
Louie's Coffee House - Council Bluffs	Coffee shop · Restaurant (service type not stated) · Café	Coffee	928 Valley View Dr #17	open
LPL's Restaurant & Pub	Casual dining · Bar	American	1707 Harry Langdon Blvd	open
Mad Ox Bakery	Bakery · Dessert	Bakery · Dessert	215 W Broadway	open
Madison Ave. Scooter's Coffee	Coffee shop · Café	Coffee	1738 Madison Ave	open
Main Street Cafe	Restaurant (service type not stated)		102 S Main St	open
Main Street Tavern	Bar		519 S Main St	open
Mark's Smok'n BBQ	Restaurant (service type not stated)	BBQ	1751 Madison Ave	open
McCormick's 1894	Bar		1001 S 6th St	open
McCoy's Bar Patio and Grill	Casual dining · Bar	American	1900 Madison Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	251 Bennett Ave	open
Miller's landing "council bluffs"	Casual dining · Bar		19068 Mynster Springs Rd	open
Mr Ice Cream Llc	Dessert	Ice cream / frozen desserts	2820 N Broadway	open
Napolis Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	157 W Broadway	open
Oskies	Bar	Pizza	1851 Madison Ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated)	Pizza	1751 Madison Avenue	open
Pizza Counter	Restaurant (service type not stated)	Pizza · Italian	225 W Broadway	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1235 E Pierce St	open
Pizza King	Restaurant (service type not stated)	Pizza · Steakhouse	1101 N Broadway	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pomodoro Fresh Italian Restaurant and Food Truck	Restaurant (service type not stated) · Food truck	Italian	722 Creek Top	open
Prairie Hawk Vineyards	Winery / distillery / taproom		21496 Chestnut Rd	open
Preffered Real Estate Group Pllc	Restaurant (service type not stated)		900 Woodbury Ave Ste 6	open
Puerto Vallarta	Restaurant (service type not stated)	Mexican	1851 Madison Ave	open
Quarthouse Bar	Bar		107 Pearl St	open
Rodeo Saloon & Bbq, Llc	Restaurant (service type not stated)		164 W Broadway	open
Sam & Louie's	Restaurant (service type not stated)	Italian	1851 Madison Ave Ste 726	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1738 Madison Ave	open
Scooter's Coffee	Coffee shop	Coffee	149 W Broadway	open
Spillway Grill and Bar	Casual dining · Bar	American	1840 Madison Ave #8	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1745 Madison Ave	open
Stay Sweet Nicola's	Dessert · Bakery	Dessert · Bakery	805 S Main St	open
Steam'n Koffee	Restaurant (service type not stated)		28 Pearl St	open
Stella and Irene's Cafe & Boutique	Café · Restaurant (service type not stated)	Coffee	500 Willow Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1200 Woodbury Ave	open
Subway	Other	Sandwiches	208 E Broadway	open
Sugar Makery Council Bluffs Sugar Makery, Glenwood Iowa	Dessert	Dessert · Ice cream / frozen desserts	19278 Conifer Ln	open
Sugars cb	Casual dining · Bar	American	2725 E Kanesville Blvd	open
Sweet Stop Bakery	Dessert · Restaurant (service type not stated)	Dessert	156 W Broadway	open
T'z Sports Pub	Bar		128 W Broadway	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1114 Woodbury Ave	open
Taco Bell Taco Bell	Quick service	Mexican	318 E Broadway	open
Taco John's	Quick service		1751 Madison Ave, Mall of The Bluffs	open
Taco John's Taco John's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	217 E Broadway	open
Taqueria El Guapo	Bar · Quick service	Mexican	162 W Broadway	open
Taste of China	Restaurant (service type not stated)	Chinese · Asian	30 Pearl St	open
Tastee Treet	Dessert	Ice cream / frozen desserts · Dessert	13996 Wabash Ave	open
The Barrel	Bar		144 W Broadway	open
The Black Squirrel Vineyard & Winery, LLC	Winery / distillery / taproom		18506 270th St	open
The BLK Squirrel	Bar		154 W Broadway	open
The Broadway Bar	Bar		144 W Broadway	open
The Buck Snort restaurant and sports bar The Buck Snort restaurant council bluffs	Bar	Burgers · American	25 Scott St	open
The Coffee Cabin	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	28 Pearl St	open
The Hub Pizza & More	Coffee shop · Café	Coffee · Pizza	7 S 4th St	open
The Mile Away	Casual dining · Restaurant (service type not stated) · Bar		20270 Old Lincoln Hwy	open
The Wood Fire Pizza Truck by 712 + 402	Bar · Restaurant (service type not stated)	American	1851 Madison Ave #700	open
Village Inn Village Inn Restaurants	Restaurant (service type not stated)	American	1906 Rue St	open
Wendays Kitchen Boutiq	Bakery · Dessert · Coffee shop · Café	Bakery · Dessert · Coffee	500 Willow Ave	open
Zaltes	Dessert	Ice cream / frozen desserts	229 Bennett Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	22	—	—	—	10	SIC1987
1995	39	27	—	—	—	12	SIC1987
1996	40	26	—	—	—	14	SIC1987
1997	52	40	—	—	—	12	SIC1987
1998	57	40	12	23	5	12	NAICS1997
1999	47	30	7	21	2	12	NAICS1997
2000	53	37	10	22	5	10	NAICS1997
2001	48	33	10	21	2	11	NAICS1997
2002	46	34	12	20	2	8	NAICS1997
2003	52	39	12	23	4	10	NAICS2002
2004	49	35	12	19	4	12	NAICS2002
2005	48	37	12	20	4	9	NAICS2002
2006	52	39	14	22	3	9	NAICS2002
2007	57	44	13	25	6	11	NAICS2002
2008	52	40	10	24	5	10	NAICS2007
2009	54	42	15	23	4	11	NAICS2007
2010	55	43	16	24	3	11	NAICS2007
2011	57	45	15	27	3	11	NAICS2007
2012	53	42	15	24	3	10	NAICS2012
2013	50	39	15	21	3	10	NAICS2012
2014	54	40	17	20	3	12	NAICS2012
2015	48	36	14	20	2	10	NAICS2012
2016	54	42	18	19	5	10	NAICS2012
2017	49	35	10	19	6	12	NAICS2017
2018	46	36	12	18	6	9	NAICS2017
2019	49	40	14	18	8	8	NAICS2017
2020	45	36	11	19	6	8	NAICS2017
2021	46	38	11	19	8	6	NAICS2017
2022	49	41	15	18	8	7	NAICS2022
2023	51	42	18	18	6	8	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 51503. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
51501	4.9 mi	74	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.