BMIE Market 52317

Johnson County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	23,097 2020–2024 ACS 5-year estimate ±493 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,913 2020–2024 ACS 5-year estimate ±370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,775 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,343 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$105,318 2020–2024 ACS 5-year estimate ±9,026 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,241 2020–2024 ACS 5-year estimate ±97 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$322,800 2020–2024 ACS 5-year estimate ±18,758 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.4 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 52317
Restaurants per 10,000 residents	12.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+76.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+208.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+825.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	44 (range 36–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 52317. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.55, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.9	84	40%	+33.6
Restaurant Opportunity Score	76.9	77	35%	+26.9
Market Momentum Score	78.6	79	25%	+19.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	23,097	84	40%	+33.5
Median household income (ACS)	105,318	84	40%	+33.7
Households (ACS)	8,913	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	76.2	89	35%	+31.0
Restaurants per 10,000 residents (lower = more room)	16.0	49	25%	+12.3
Population (ACS)	23,097	84	20%	+16.8
Median household income (ACS)	105,318	84	20%	+16.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.8	66	50%	+33.1
10-year restaurant growth	76.2	89	30%	+26.6
20-year restaurant growth	208.3	95	20%	+18.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (99)

By cuisine

Mexican 14 · Pizza 14 · American 12 · Coffee 12 · Dessert 12 · Bakery 11 · Sandwiches 5 · Italian 4 · Juice / smoothies 4 · Chinese 3 · Ice cream / frozen desserts 3 · Japanese 3 · Latin American (other) 3 · Sushi 3 · Asian 2 · BBQ 2 · Breakfast 2 · Burgers 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Indian 1

By type

Restaurant (service type not stated) 48 · Dessert 14 · Bakery 13 · Bar 13 · Casual dining 11 · Coffee shop 11 · Quick service 11 · Café 7 · Juice, smoothie, tea 4 · Other 3 · Brewery / taproom 2 · Buffet 2 · Specialty food shop 2 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
365 Nutrition-NorthLiberty	Juice, smoothie, tea	Juice / smoothies	465 Highway 965	open
A Chocolate Studio	Dessert	Dessert	175 Highway 965 Ne Ste 6	open
Adelita's Mexican Grill	Restaurant (service type not stated)	Mexican	555 Highway 965 S	open
Andale Cantina Bar & Grill	Casual dining · Bar	Mexican · Latin American (other)	780 Community Dr #1	open
Andy's Pastry Shop	Bakery · Dessert	Bakery · Dessert	1250 Jordan St Studio A	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2350 W Penn St	open
Arcadium Brewing	Brewery / taproom · Bar		155 Colton Dr S	open
Azul Tequila	Restaurant (service type not stated)	Mexican	720 Pacha Pkwy	open
Blimpie Subs & Sandwiches	Other	Sandwiches	595 N Kansas Ave	open
Bliss Yoga Llc	Restaurant (service type not stated)		780 Community Dr	open
Blue Bird Diner	Casual dining · Restaurant (service type not stated)	American	1850 Wood Duck Ct	open
Bluebird Cafe	Restaurant (service type not stated)	Breakfast · American	650 W Cherry St #9	open
Bobbers Grill	Casual dining · Bar	American	1850 Scales Bend Rd NE	open
Brown Bottle	Restaurant (service type not stated)	Italian	125 E Zeller St	open
Cafe Project Llc	Restaurant (service type not stated)		565 Cameron Way Ste 108	open
Capanna Coffee Roasters	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	710 Pacha Pkwy Unit 6	open
Caribou Coffee	Coffee shop	Coffee	655 W Penn St	open
Casey's	Restaurant (service type not stated)	Pizza	595 N Kansas Ave	open
Casey's	Restaurant (service type not stated)	Pizza	245 S Highway 965	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings · Pizza	620 Meade Drive	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	245 Beaver Kreek Cntr	open
Club 76 The Lodge	Bar		2349 Mehaffey Bridge Rd NE	open
Cookie Mom Cookies	Bakery · Dessert	Bakery · Dessert	30 Heidi Ln	open
Copper Boar American Pub	Casual dining · Bar	American	575 Cameron Way Unit C	open
Corridor Coffee	Coffee shop	Coffee	555 Highway 965 S	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	365 Beaver Kreek Centre Ste A 365 Beaver Kreek Centre Ste A	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	725 Pacha Pkwy #4	open
DQ Grill & Chill DQ Grill & Chill	Quick service		365 Beaver Kreek Centre Ste A	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	620 Meade Dr	open
Eggy's on 965	Restaurant (service type not stated)	American	1295 Jordan St	open
El cactus North liberty	Restaurant (service type not stated)	Mexican	40 Sugar Creek Ln	open
El Taquito	Restaurant (service type not stated)	Mexican	245 Beaver Kreek Ctr Ste D	open
Es Source, Inc	Restaurant (service type not stated)		980 W Penn St	open
Field Day Brewing Co.	Brewery / taproom · Bar		925 Liberty Way	open
Fiesta Mexican Restaurant Fiesta Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	720 Pacha Pkwy #2	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	620 Meade Dr	open
Happy Joe's Pizza - North Liberty	Restaurant (service type not stated)	Pizza	780 Community Dr	open
Heyn's Ice Cream North Liberty	Dessert	Ice cream / frozen desserts · Dessert	25 E Cherry St	open
Hyper Energy Hyper Energy	Coffee shop	Coffee	1695 Jordan St	open
Ice Cube Press	Café	Coffee	205 N Front St	open
Iowa City Coffee Company	Restaurant (service type not stated)		350 Herky St	open
Iowa Soul Food Company Inc	Restaurant (service type not stated)		650 Pacha Pkwy Ste 1	open
Izumi Sushi & Hibachi	Restaurant (service type not stated)	Japanese · Sushi	395 Beaver Kreek Ctr	open
J M Swank Co	Restaurant (service type not stated)		395 Herky St	open
J&A Tap	Bar		440 N Dubuque St	open
Jalapeno Mexican Restaurant	Restaurant (service type not stated)	Mexican	40 Sugar Creek Lane Unit 5	open
Java House Coffee Roasters	Coffee shop · Café	Coffee	350 Herky St	open
Java House Coffee Roasters Java House	Coffee shop · Café	Coffee	555 Highway 965	open
Jenny's	Bakery	Bakery		open
Jersey Mike's Subs	Quick service		1255 Hayes Lane Ste 2	open
Jersey Mike’s Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	415 Community Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	725 Pacha Pkwy Ste. 1	open
Kyodai	Restaurant (service type not stated)	Japanese · Sushi	575 Cameron Way	open
Ledi Family Restaurant	Restaurant (service type not stated)	Breakfast	125 E Zeller St	open
Lula's Sweet Treats	Bakery	Bakery	146 Golf View Dr	open
MACARONiK	Bakery · Dessert	Bakery · Dessert	1457 Burr Dr	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	415 Community Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	675 Pacha Pkwy	open
Mexican restaurant el patron bar & grill	Casual dining · Bar		1295 Jordan St	open
Mexico Lindo Grill and Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	40 Sugar Creek Ln #5	open
Micky's Irish Pub North Liberty Micky's Irish Pub & Grill	Bar	British / Irish pub food	720 Pacha Pkwy	open
Mirabito's Italian	Restaurant (service type not stated) · Casual dining	Italian · American	40 Sugar Creek Ln	open
Molly's Cupcakes	Bakery · Dessert	Dessert	620 Pacha Pkwy	open
Moo Moo's Ice Cream Truck	Food truck			open
Mosley's Bbq And Provisions	Restaurant (service type not stated)	BBQ	125 E Zeller St	open
N/a	Restaurant (service type not stated)	Mexican	1295 Jordan St	open
Orange Leaf	Dessert	Dessert	780 Community Dr Unit 9	open
Pancheros Mexican Grill Pancheros Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	650 Community Dr B	open
Paradise Indian Grill	Restaurant (service type not stated) · Casual dining	Indian · American	555 S Hwy 965 Ste E	open
Penn Ct & W Penn St Scooter's Coffee	Coffee shop · Café	Coffee	615 Penn Ct	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	675 Pacha Pkwy. Johnson	open
Pizza Plus North Liberty	Restaurant (service type not stated)	Pizza · Italian	515 N Dubuque St	open
Pizza Ranch Pizza Ranch	Buffet	Pizza · American	1355 Hayes Ln Suite 1	open
Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	395 Beaver Kreek Ctr	open
Posy Bakery and Cakes	Bakery · Coffee shop · Café	Bakery · Coffee	565 Cameron Way #108	open
Rayo’s Mexican Bar & Grill	Restaurant (service type not stated)	Mexican	125 E zeller St North liberty, Iowa	open
Reds Alehouse	Bar · Casual dining		405 N Dubuque St	open
Rusciano's Authentic Taste of Napoli	Restaurant (service type not stated)	Italian · Pizza	710 Pacha Pkwy #5	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	615 Penn Ct	open
Smash Juice Bar & Eatery	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	620 Pacha Pkwy #4	open
Sobremesa Cuisine Y Cantina	Restaurant (service type not stated)	Mexican	555 Highway 965 S Unit E	open
Starbucks	Coffee shop	Coffee	1255 Hayes Lane	open
Subway	Other	Sandwiches	780 Community Dr Unit 8	open
Sugapeach Chicken & Fish Fry	Restaurant (service type not stated)	Cajun, Creole, Southern · American	650 Pacha Pkwy #1	open
Sushiya	Restaurant (service type not stated)	Japanese · Sushi · Asian	745 Community Dr Unit A	open
SweetCakes by Paige	Bakery · Dessert	Bakery · Dessert	215 E Hickory St	open
Taco Bell Taco Bell	Quick service	Mexican	1000 Liberty Way	open
Taste Place	Restaurant (service type not stated)	Chinese	555 Highway 965 S	open
TC Bonez	Restaurant (service type not stated)	BBQ	2345 Mehaffey Bridge Rd NE	open
The Iowa Cupcakery	Bakery · Dessert	Dessert · Bakery	68 W Penn St	open
The Leaderboard Sports Bar	Bar		680 Meade Dr	open
Tin Roost	Restaurant (service type not stated) · Bar · Casual dining	American	840 W Penn St	open
Wednesday Surprise Bakery	Bakery · Dessert	Bakery · Dessert	40 Zeller Ct	open
Wig & Pen Pizza Wig and Pen Pizza Pub	Bar · Casual dining	Pizza	201 Hwy 965 NE	open
wildflour bakery	Bakery · Dessert	Bakery · Dessert	520 Fox Run	open
Xolo Mexican Cuisine	Restaurant (service type not stated) · Casual dining	Mexican · American	1295 Jordan St	open
Yang Chow Wok	Restaurant (service type not stated)	Chinese	555 Highway 965 S	open
Yotopia Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	620 Pacha Pkwy	open
Zio Johno's-North Liberty	Restaurant (service type not stated)	Pizza	780 Community Dr, 780 Community Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	8	7	—	—	—	1	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	13	11	4	6	1	2	NAICS1997
1999	11	9	5	3	1	2	NAICS1997
2000	13	11	5	5	1	2	NAICS1997
2001	14	12	5	5	2	2	NAICS1997
2002	14	12	5	3	4	1	NAICS1997
2003	16	12	5	5	2	2	NAICS2002
2004	19	13	6	4	3	4	NAICS2002
2005	17	13	6	4	3	3	NAICS2002
2006	17	14	7	4	3	2	NAICS2002
2007	16	13	6	5	2	2	NAICS2002
2008	19	15	8	5	2	3	NAICS2007
2009	18	14	8	4	2	3	NAICS2007
2010	21	18	10	6	2	2	NAICS2007
2011	24	19	9	8	2	3	NAICS2007
2012	25	20	9	9	2	4	NAICS2012
2013	28	21	10	7	4	5	NAICS2012
2014	29	23	10	8	4	4	NAICS2012
2015	27	23	10	9	4	3	NAICS2012
2016	35	30	12	14	4	3	NAICS2012
2017	41	36	15	14	5	3	NAICS2017
2018	39	34	14	15	3	3	NAICS2017
2019	43	36	16	14	5	4	NAICS2017
2020	40	31	15	11	4	4	NAICS2017
2021	37	29	14	11	3	4	NAICS2017
2022	40	33	15	12	5	4	NAICS2022
2023	43	37	17	14	5	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 52317. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
52340	4.8 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.