BMIE Market 52655

Des Moines County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,322 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,858 2020–2024 ACS 5-year estimate ±190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,219 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,069 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,500 2020–2024 ACS 5-year estimate ±13,253 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.4 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$862 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$132,600 2020–2024 ACS 5-year estimate ±14,128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.5 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 52655
Restaurants per 10,000 residents	19.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-12.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	32 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	42 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	32 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 52655. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	42.4	42	40%	+17.0
Restaurant Opportunity Score	31.9	32	35%	+11.2
Market Momentum Score	15.5	15	25%	+3.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,322	58	40%	+23.2
Median household income (ACS)	52,500	18	40%	+7.3
Households (ACS)	1,858	60	20%	+12.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.2	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	16.2	49	25%	+12.1
Population (ACS)	4,322	58	20%	+11.6
Median household income (ACS)	52,500	18	20%	+3.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-22.2	12	50%	+6.1
10-year restaurant growth	-22.2	13	30%	+3.9
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

Coffee 5 · Juice / smoothies 3 · Pizza 3 · American 2 · Bakery 2 · Dessert 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Burgers 1 · Chinese 1

By type

Restaurant (service type not stated) 16 · Bar 5 · Bakery 3 · Café 3 · Casual dining 3 · Coffee shop 3 · Juice, smoothie, tea 3 · Quick service 3 · Dessert 2 · Other 2

Name	Type	Cuisine	Address	Status
All-Star Maid-Rite Diner	Casual dining	American	112 Division St	open
Big River Popcorn	Other · Dessert	Dessert	550 S Gear Ave	open
Brewtopia	Bar		601 Leffler St	open
Casey's	Restaurant (service type not stated)	Pizza	501 E Mt Pleasant St	open
Casey's	Restaurant (service type not stated)	Pizza	1105 W Agency Rd	open
Cashus Italian Cuisine Dine In	Restaurant (service type not stated)		550 S Gear Ave	open
China house Westland mall	Quick service		Westland Mall, 550 S Gear Ave	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	411 W Agency Rd Ste 8	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1108 W Agency Rd	open
Family Medicine, Mercy	Restaurant (service type not stated)		1225 S Gear Ave Ste 159	open
Ivy Bake Shoppe Inc	Restaurant (service type not stated)		309 S Gear Ave	open
JB’s Sports Bar and Grill	Casual dining · Bar		1201 Derek Lincoln Dr	open
Jefferson Street Bakery	Bakery · Café	Bakery · Coffee	3400 Mount Pleasant St	open
John Rashid	Restaurant (service type not stated)		1223 S Gear Ave	open
Laura Hadden, Md	Restaurant (service type not stated)		1201 W Agency Rd	open
Lost Bear Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1221 S Gear Ave	open
Maid-rite	Other	Sandwiches	550 S Gear Ave Ste 13	open
Miller Time Garden	Restaurant (service type not stated) · Bar		306 Ramsey St	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1108 W Agency Rd	open
Quiznos	Quick service		411 W Agency Rd Ste 9	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	525 S Gear Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	116 W Agency Rd Suite 1	open
The Beancounter Cafe	Café · Restaurant (service type not stated) · Juice, smoothie, tea	Coffee · Juice / smoothies	Inside Shottenkirk Superstore, 309 S Gear Ave	open
The Broadway Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	111 Broadway St	open
The Broadway Bar and Grill	Bar · Restaurant (service type not stated)	BBQ · Burgers	111 Broadway St	open
Uncle Ronnies Bar & Grill L.l.c	Restaurant (service type not stated)		1201 Derek Lincoln Dr	open
Walmart Bakery	Bakery	Bakery	324 W Agency Rd	open
Dr. Rhea Allen	Restaurant (service type not stated)		1401 W Agency Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	8	—	—	—	3	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	10	7	—	—	—	3	SIC1987
1997	8	6	—	—	—	2	SIC1987
1998	8	7	3	3	1	1	NAICS1997
1999	7	6	2	3	1	1	NAICS1997
2000	7	6	2	3	1	1	NAICS1997
2001	6	5	2	3	—	1	NAICS1997
2002	8	6	2	3	1	2	NAICS1997
2003	9	7	2	4	1	2	NAICS2002
2004	9	7	2	5	—	2	NAICS2002
2005	9	7	3	4	—	2	NAICS2002
2006	8	6	3	3	—	2	NAICS2002
2007	9	7	2	5	—	2	NAICS2002
2008	9	7	2	5	—	2	NAICS2007
2009	8	7	3	4	—	1	NAICS2007
2010	9	8	4	4	—	1	NAICS2007
2011	10	9	5	4	—	1	NAICS2007
2012	9	9	4	4	1	—	NAICS2012
2013	9	9	5	3	1	—	NAICS2012
2014	7	7	3	3	1	—	NAICS2012
2015	10	9	4	3	2	—	NAICS2012
2016	13	12	6	3	3	—	NAICS2012
2017	12	11	5	5	—	—	NAICS2017
2018	10	9	4	4	—	—	NAICS2017
2019	10	9	4	4	—	—	NAICS2017
2020	10	9	3	4	—	—	NAICS2017
2021	10	9	4	4	—	—	NAICS2017
2022	9	8	4	—	—	—	NAICS2022
2023	9	7	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 52655. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
52638	3.5 mi	1	1997
52601	4.4 mi	54	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.