BMIE Market 53029

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,778 2020–2024 ACS 5-year estimate ±701 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,511 2020–2024 ACS 5-year estimate ±352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,799 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,230 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,152 2020–2024 ACS 5-year estimate ±8,340 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,257 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$478,700 2020–2024 ACS 5-year estimate ±23,283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	37.6 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53029
Restaurants per 10,000 residents	10.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+47.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 23–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53029. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.20, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.9	84	40%	+33.6
Restaurant Opportunity Score	70.4	70	35%	+24.6
Market Momentum Score	59.8	60	25%	+14.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,778	83	40%	+33.1
Median household income (ACS)	108,152	86	40%	+34.3
Households (ACS)	8,511	83	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.6	57	35%	+20.0
Restaurants per 10,000 residents (lower = more room)	11.5	66	25%	+16.6
Population (ACS)	21,778	83	20%	+16.6
Median household income (ACS)	108,152	86	20%	+17.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.2	61	50%	+30.3
10-year restaurant growth	13.6	57	30%	+17.2
20-year restaurant growth	47.1	62	20%	+12.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (58)

By cuisine

Coffee 9 · Pizza 8 · American 7 · Italian 4 · Bakery 3 · Dessert 3 · Mexican 3 · Sandwiches 3 · Asian 2 · Chinese 2 · Ice cream / frozen desserts 2 · Seafood 2 · Steakhouse 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 30 · Bar 15 · Café 8 · Casual dining 5 · Coffee shop 5 · Quick service 5 · Dessert 4 · Bakery 3 · Specialty food shop 2 · Juice, smoothie, tea 2 · Other 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Aja Of Oconomowoc Pepino's Food Products Llc	Restaurant (service type not stated)		600 Hartbrook Dr	open
Asian Kitchen	Restaurant (service type not stated)	Chinese · Asian	3061 Village Square Dr	open
Beer Snobs Ale and Eats	Bar · Restaurant (service type not stated)	American	122 Cottonwood Ave	open
Birch & Banyan Coffee	Café · Restaurant (service type not stated) · Coffee shop	Coffee	150 E Capitol Dr	open
Carmen's Fish Bowl	Bar	Seafood	W282 N7134 Main St	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	525 Cottonwood Ave	open
Creole Cafe Hartland	Café · Coffee shop	Coffee · Cajun, Creole, Southern	365 Cottonwood Ave #2048	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	701 Industrial Court	open
D'Eli Pizza	Restaurant (service type not stated)	Pizza · Italian	600 Hartbrook Dr	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	519 Cottonwood Ave	open
Endter's Sports Grill	Bar		300 Cottonwood Ave	open
Falbo Bros Pizzeria Falbo Bros Pizzeria	Restaurant (service type not stated)	Pizza · Italian	418 Merton Ave	open
FBF North America	Restaurant (service type not stated) · Other		N76W30500 County Rd VV	open
Flanagon Dorn Post 294	Restaurant (service type not stated) · Quick service · Bar		213 Goodwin Ave	open
Gristmill Public House	Casual dining · Bar		375 Cottonwood Ave	open
Hanson's Pub	Bar · Casual dining		53064 County Rd VV	open
Hartland Farmers Market	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	299 Goodwin Ave	open
Hartland Hospitality Franchise Group Llc	Restaurant (service type not stated)		130 E Capitol Dr	open
Hartland’s Best Wings	Restaurant (service type not stated)		3170 Village Square Dr	open
HB Cafe	Café	Coffee · Breakfast · American	600 Hartbrook Dr	open
Hoggers Pub	Bar		375 Cottonwood Ave	open
Inclusion Coffee Company	Coffee shop · Café · Bakery	Coffee · Bakery	3152 Village Square Dr	open
J.C. Bogar's	Restaurant (service type not stated)	Mexican	352 Cottonwood Ave	open
Kings Wok Hartland Inc	Restaurant (service type not stated)	Chinese · Asian	521 Cottonwood Ave	open
Let Them Eat Cakes	Bakery · Dessert	Bakery · Dessert	W315 N7693 WI-83	open
Little Dipperz, Llc. Ice Cream And Treats	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	230 Pawling Ave	open
Mollys Gluten Free Bakery	Bakery · Café	Bakery · Coffee	180 Granary Cir	open
Monches Mill House	Juice, smoothie, tea	Tea / bubble tea · Sushi · Japanese	W301N9430 CR-E	open
North Lake Bear Trap	Bar		W314N7770 State Road 83	open
Ox & Cats Sports Bar & Grill LLC	Bar · Casual dining		W302 N9510 County Hwy E	open
Palmer's Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	122 E Capitol Dr	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	3067 Village Square Dr	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	3138 Village Square Dr	open
Pepino's Pizza & Ristorante	Restaurant (service type not stated)	Pizza	600 Hartbrook Dr	open
Phoenix Restaurant	Casual dining · Restaurant (service type not stated) · Bar	American	129 Cottonwood Ave	open
Pink Mocha Cafe & Coffee House	Café · Restaurant (service type not stated) · Coffee shop	Coffee	418 Merton Ave	open
Pivital Point	Quick service			open
Precision Defense Training	Restaurant (service type not stated)		130 E Capitol Dr	open
S3 Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	131 E Capitol Dr	open
Saloon 247	Bar		247 W Capitol Dr	open
Savory in Hartland	Restaurant (service type not stated)		3047 Village Square Dr	open
Senor Tomas Mexican Latin Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	150 North Ave	open
SUBWAY	Other	Sandwiches	3059 Village Square Dr	open
Sweet Dreams Sweet Dreams by Heinemann	Dessert · Restaurant (service type not stated) · Café	Dessert · Coffee	540 Hartbrook Dr Ste a	open
Tabi's Lake Country	Bar		111 E Capitol Dr	open
Taqueria Chuy’s	Catering	Mexican	375 Cottonwood Ave	open
The Commodore - A Bartolotta Restaurant	Restaurant (service type not stated)	American · Steakhouse	1807 Nagawicka Rd	open
The Inn - Hartland	Restaurant (service type not stated)	Pizza · Italian	110 Cottonwood Ave	open
The Smoke Pit	Restaurant (service type not stated)	Pizza · BBQ	N55W29515 County Road K	open
The Tap Room: Melms Brewing Company	Brewery / taproom		418 Merton Ave	open
The Twisted Scoop Hartland	Dessert	Ice cream / frozen desserts · Dessert	116 W Capitol Dr	open
The Village Cafe	Café	Coffee	418 Merton Ave	open
This Great Coffee Place	Coffee shop	Coffee	365 Cottonwood Ave	open
Tiki Bar	Bar			open
Triangle Tap	Bar		247 W Capitol Dr	open
Weissgerber's Seven Seas Inc	Restaurant (service type not stated)		1807 Nagawicka Rd	open
Woody's Bar & Grill	Casual dining · Bar		W314n7788 Kilbourne Rd	open
Zesti Restaurant	Restaurant (service type not stated)	Italian · American	130 E Capitol Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	10	—	—	—	2	SIC1987
1995	11	9	—	—	—	2	SIC1987
1996	8	6	—	—	—	2	SIC1987
1997	14	13	—	—	—	1	SIC1987
1998	16	12	8	4	—	3	NAICS1997
1999	19	15	9	5	1	3	NAICS1997
2000	24	21	12	7	2	2	NAICS1997
2001	22	19	11	4	4	2	NAICS1997
2002	22	16	10	5	1	3	NAICS1997
2003	23	17	10	6	1	4	NAICS2002
2004	24	20	11	8	1	3	NAICS2002
2005	25	20	10	9	1	4	NAICS2002
2006	27	21	10	9	2	4	NAICS2002
2007	29	20	12	6	2	5	NAICS2002
2008	32	24	14	8	2	4	NAICS2007
2009	26	19	12	6	1	3	NAICS2007
2010	28	21	12	6	3	3	NAICS2007
2011	25	19	11	7	1	3	NAICS2007
2012	26	20	10	9	1	1	NAICS2012
2013	26	22	12	8	2	1	NAICS2012
2014	25	21	11	8	2	1	NAICS2012
2015	29	26	15	9	2	—	NAICS2012
2016	28	24	13	8	3	1	NAICS2012
2017	27	24	13	7	4	—	NAICS2017
2018	29	24	15	5	4	—	NAICS2017
2019	30	26	14	7	5	—	NAICS2017
2020	31	26	14	8	4	—	NAICS2017
2021	30	23	13	6	4	3	NAICS2017
2022	29	24	14	6	4	—	NAICS2022
2023	29	25	13	7	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53029. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53058	4.3 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.