BMIE Market 53105

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,751 2020–2024 ACS 5-year estimate ±1,047 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,851 2020–2024 ACS 5-year estimate ±569 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,225 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,424 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,770 2020–2024 ACS 5-year estimate ±6,668 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,079 2020–2024 ACS 5-year estimate ±93 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$318,500 2020–2024 ACS 5-year estimate ±14,971 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	159.5 sq mi Census Gazetteer 2020
Restaurants	41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53105
Restaurants per 10,000 residents	10.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+32.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+78.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 39–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53105. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.8	82	40%	+32.7
Restaurant Opportunity Score	64.1	64	35%	+22.5
Market Momentum Score	55.7	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,751	88	40%	+35.2
Median household income (ACS)	88,770	72	40%	+28.9
Households (ACS)	11,851	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.9	52	35%	+18.3
Restaurants per 10,000 residents (lower = more room)	14.3	55	25%	+13.9
Population (ACS)	28,751	88	20%	+17.6
Median household income (ACS)	88,770	72	20%	+14.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.5	59	50%	+29.4
10-year restaurant growth	7.9	52	30%	+15.7
20-year restaurant growth	32.3	53	20%	+10.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (99)

By cuisine

American 20 · Pizza 10 · Bakery 9 · Burgers 6 · Coffee 6 · Sandwiches 6 · Ice cream / frozen desserts 5 · Italian 4 · Mexican 4 · BBQ 3 · Chicken / wings 3 · Asian 2 · Chinese 2 · Dessert 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 46 · Bar 32 · Casual dining 17 · Quick service 17 · Bakery 9 · Dessert 9 · Café 5 · Coffee shop 5 · Specialty food shop 3 · Brewery / taproom 2 · Buffet 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
492 Pine Coffeehouse Llc	Restaurant (service type not stated)		492 N Pine St	open
Adrian's Frozen Custard	Dessert	Ice cream / frozen desserts · Dessert · American	572 Bridge St	open
Allen's Triangle Restaurant	Restaurant (service type not stated)	Burgers	532 McHenry St	open
Antioch Pizza Shop Antioch Pizza Shop	Restaurant (service type not stated)	Pizza · Italian	980 Milwaukee Ave Ste 200	open
AppelTreow Winery	Winery / distillery / taproom		1072 288th Ave	open
Archives Bar and Grill	Casual dining · Bar	American	356 N Pine St	open
B&D Village Inn	Casual dining · Bar	American · Seafood	34414 Geneva Rd	open
B.J. Wentker's	Bar · Restaurant (service type not stated)		230 Milwaukee Ave	open
Beijing Garden	Restaurant (service type not stated)	Chinese · Asian	464 N Pine St	open
Blackbird Bakery	Bakery	Bakery	256 E Chestnut St	open
Bobberz	Bar · Casual dining	American	8330 Fox River Rd	open
Bobby Rockets	Bar		6291 Hospital Rd	open
Bomb Burger	Restaurant (service type not stated)	Burgers · American	532 McHenry St	open
Brew & Ole's Gastropub	Casual dining · Bar		597 N Pine St	open
Brickyard BBQ	Restaurant (service type not stated)	BBQ	217 N Pine St	open
Bruiser's Pizza Subs Salads	Other	Sandwiches	689 Milwaukee Ave	open
Bubba's Brickyard	Casual dining · Restaurant (service type not stated) · Bar		217 N Pine St	open
Burlington Tap And Smokehouse	Restaurant (service type not stated) · Bar		7305 McHenry St	open
Buzzed Wine Bar	Bar		588 N Pine St	open
Cafe B	Bakery	Bakery	256 E Chestnut St	open
Capri’s Restaurant	Restaurant (service type not stated)		7305 McHenry St	open
Casey's	Restaurant (service type not stated)	Pizza	100 S Dodge St	open
Charcoal Grill Charcoal Grill Piedras Negras	Casual dining · Bar	American · BBQ	580 Milwaukee Ave	open
Chocolate Fest	Dessert		327 S Pine St	open
Chris's USA	Bar	American	724 Milwaukee Ave	open
Common Grounds Coffee House	Coffee shop · Café	Coffee	148 E State St	open
Cookie Corner	Bakery	Bakery	232 Madison St	open
countryside pub	Bar · Casual dining	American	8225 McHenry St	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	206 S Pine St	open
Culver's Culver's	Quick service	Burgers · American	1073 Milwaukee Ave.	open
Dairy Queen (Treat) Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	324 S Pine St	open
Dave's Saloon	Bar		34500 geneva rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2088 Milwaukee Ave	open
Drink	Bar		690 W State St	open
Flippy's Fast Food	Quick service · Restaurant (service type not stated)	American	401 N Pine St	open
Fork In The Road	Restaurant (service type not stated)	American · Chicken / wings	105 S Rochester St	open
Foxville Family Restaurant	Restaurant (service type not stated)		141 N Pine St	open
Fred's Parkview	Restaurant (service type not stated)	Burgers · American	596 N Pine St	open
George Webb	Restaurant (service type not stated)	American	1080 Milwaukee Ave	open
Hansen's Ice Cream Parlor	Dessert	Ice cream / frozen desserts	129 E Chestnut St	open
Honey Lake Inn	Casual dining · Bar		35415 Academy Rd	open
Honeydripperz Pub	Bar · Casual dining		34500 Geneva Rd	open
Hopscotch Cakery	Bakery	Bakery	133 E Chestnut St Ste A	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	656 Mchenry St	open
Infinity Coffee & Beyond	Café · Coffee shop · Bakery	Coffee · Bakery	133 E Chestnut St	open
Jacobs Smokehouse	Restaurant (service type not stated)	BBQ	7850 Mchenry St.	open
Jante Brothers, Inc	Restaurant (service type not stated)		689 Milwaukee Ave	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	980 Milwaukee Ave Ste. 100	open
Johnson’s Hideaway	Bar		1641 Lyondale Ct	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1084 Milwaukee Ave	open
Kira Asian Bistro	Restaurant (service type not stated)	Chinese · Japanese · Asian	208 S Pine St	open
Kravings	Coffee shop · Restaurant (service type not stated)	Coffee	344 N Pine St	open
La Michoacana MHKD ice cream	Dessert	Ice cream / frozen desserts		open
Local Folks Restaurant & Pub	Casual dining · Bar	American	39601 60th St	open
Log Cabin Tavern	Casual dining · Bar		233 W Jefferson St	open
Los Compadres	Restaurant (service type not stated)	Mexican · Latin American (other)	725 Milwaukee Ave	open
Low Daily	Brewery / taproom · Bar		700 N Pine St	open
Lucky Mojo's	Bar		460 N Pine St	open
Lucky Star Pub & Eatery	Bar · Casual dining	American	864 Milwaukee Ave	open
Masis Pastry LLC	Bakery · Dessert	Bakery · Dessert	417 W Market St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	240 E Jefferson Street	open
Mexican Restaurant Ramirez	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	557 Milwaukee Ave	open
Napoli Restaurant and Pizzeria	Restaurant (service type not stated)	Italian · Pizza	132 N Pine St	open
Napolis Pizza and Restaurant	Restaurant (service type not stated)	Pizza	132 N Pine St	open
Nestle Chocolate and Confection	Restaurant (service type not stated) · Dessert		637 S Pine St	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	1448 South Teut Road	open
Pine Street Cafe	Restaurant (service type not stated) · Café	Coffee	141 N Pine St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1080 Milwaukee Ave	open
Pizza Ranch Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	960 Milwaukee Ave	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Plaza Media, Llc	Restaurant (service type not stated)		425 N Pine St Ste 203	open
R Nest Pub & Grub	Bar		28006 Durand Ave	open
R.L. Sullivan & Co. The Coffee House	Café · Bar · Restaurant (service type not stated) · Coffee shop · Bakery	Coffee · Bakery	492 N Pine St	open
Rivalry	Bar		232 N Main St	open
Rojo's Popcorn	Dessert · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	140 Longmeadow Dr	open
Rustic Roots	Casual dining · Bar		597 N Pine St	open
Sci Fi Cafe	Restaurant (service type not stated)	American	532 N Pine St	open
Sheila Mae's Town Fryer	Casual dining	American · Breakfast	116 N Main St	open
Shooters Tavern & Golf Simulators	Bar · Casual dining		120 N Browns Lake Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1054 Milwaukee Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1901 Milwaukee Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1088 Milwaukee Ave	open
Super Tacos Moy	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	140 W Chestnut St	open
Taco Bell Taco Bell	Quick service	Mexican	2056 Milwaukee Ave.	open
Teena's Place	Restaurant (service type not stated)	American	7850 McHenry St	open
The Chicken Coop Co.	Quick service	Chicken / wings	8345 Shady Ln	open
The Gathering Spot	Dessert	Ice cream / frozen desserts	940 S Pine St Ste 2	open
The Main Event	Bar · Restaurant (service type not stated) · Casual dining		556 N Pine St	open
The Plush Horse Bourbon and Martini Lounge	Bar		532 N Pine St	open
The Runaway Micropub and Nanobrewery	Bar · Brewery / taproom		109 E Chestnut St	open
The Waterfront Building Llc	Restaurant (service type not stated)		31100 Weiler Rd	open
The Waterfront on Brown's Lake	Restaurant (service type not stated) · Casual dining · Bar	American	31100 Weiler Rd	open
Therapy	Bar		117 W Chestnut St	open
Veronico's	Restaurant (service type not stated)	Italian	336 N Pine St	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	1901 Milwaukee Ave	open
Wendy's Wendy's	Quick service	Burgers · American	2049 Milwaukee Avenue	open
Zumpano's Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	180 E Chestnut St	open
Grater Tater	Restaurant (service type not stated)		140 E Chestnut St	closed
Kravings	Dessert	Ice cream / frozen desserts	344 N Pine St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	23	—	—	—	10	SIC1987
1995	33	23	—	—	—	10	SIC1987
1996	36	25	—	—	—	11	SIC1987
1997	39	28	—	—	—	11	SIC1987
1998	43	31	18	11	2	9	NAICS1997
1999	47	36	20	11	5	7	NAICS1997
2000	44	32	18	10	4	8	NAICS1997
2001	42	28	14	9	5	9	NAICS1997
2002	44	29	15	8	5	12	NAICS1997
2003	46	31	16	11	2	10	NAICS2002
2004	44	29	15	10	3	10	NAICS2002
2005	48	31	17	10	3	11	NAICS2002
2006	51	32	16	11	3	13	NAICS2002
2007	50	32	14	13	4	12	NAICS2002
2008	50	34	18	13	2	11	NAICS2007
2009	49	34	19	12	2	10	NAICS2007
2010	44	31	17	11	2	8	NAICS2007
2011	46	34	20	11	2	7	NAICS2007
2012	48	36	20	12	3	7	NAICS2012
2013	50	38	21	13	3	8	NAICS2012
2014	51	38	21	14	3	9	NAICS2012
2015	47	34	17	14	3	10	NAICS2012
2016	51	37	20	13	4	10	NAICS2012
2017	50	37	18	15	4	9	NAICS2017
2018	52	40	20	16	4	8	NAICS2017
2019	47	34	15	16	3	8	NAICS2017
2020	51	39	19	16	4	6	NAICS2017
2021	53	41	20	17	4	5	NAICS2017
2022	58	42	21	17	4	8	NAICS2022
2023	59	41	21	16	4	10	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53105. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.