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BMIE Market 53108

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,060
2020–2024 ACS 5-year estimate ±604 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,379
2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,329
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,382
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$86,679
2020–2024 ACS 5-year estimate ±20,382 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.7
2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,438
2020–2024 ACS 5-year estimate ±579 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$296,800
2020–2024 ACS 5-year estimate ±37,588 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area19.4 sq mi
Census Gazetteer 2020
Restaurants5
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53108
Restaurants per 10,000 residents18.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-16.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+150.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20286 (range 3–9)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score54 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score60 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score59.96040%+24.0
Restaurant Opportunity Score60.16035%+21.0
Market Momentum Score37.33725%+9.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,0605240%+21.0
Median household income (ACS)86,6797040%+28.0
Households (ACS)1,3795520%+11.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth256735%+23.6
Restaurants per 10,000 residents (lower = more room)16.34825%+12.0
Population (ACS)3,0605220%+10.5
Median household income (ACS)86,6797020%+14.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-16.71550%+7.3
10-year restaurant growth256730%+20.2
20-year restaurant growth254920%+9.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 4 · Coffee 1

By type

Bar 7 · Casual dining 6 · Restaurant (service type not stated) 5 · Quick service 3 · Food truck 2 · Coffee shop 1

NameTypeCuisineAddressStatus
Chemos Halal TacosQuick service · Restaurant (service type not stated) · Food truck13590 7 Mile Rdopen
Corn Palace BusFood truck · Restaurant (service type not stated)American2720 W 7 Mile Rdopen
Corner Bar & GrillCasual dining · Bar1108 76th Stopen
Cousins SubsQuick service13600 7 Mile Rdopen
House of ChurrosQuick service · Restaurant (service type not stated) · Casual diningAmerican2720 W 7 Mile Rdopen
Hushers Pub & GrillCasual dining · BarAmerican9002 6 Mile Rdopen
Java DreamsCoffee shopCoffee13600 7 Mile Rd Unit Bopen
Lady LuckBar2650 Thelen Ctopen
Shamrock Pub & GrillBar7641 State Route 38open
Tailgaters Bar & GrillCasual dining · Bar7641 State Road 38open
The Depot Restaurant & TavernCasual dining · Restaurant (service type not stated) · BarAmerican11402 County Rd Gopen
Witt's EndCasual dining · Bar11601 County Rd Gopen
Wok N RollRestaurant (service type not stated)2720 W 7 Mile Rdopen
Stallion On 38 LlcRestaurant (service type not stated)7641 State Road 38closed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199492———7SIC1987
199582———6SIC1987
199681———7SIC1987
199782———6SIC1987
199810312—6NAICS1997
19997211—4NAICS1997
20006211—3NAICS1997
20018422—3NAICS1997
20027523—2NAICS1997
20036413—2NAICS2002
20047532—2NAICS2002
20057422—3NAICS2002
20066312—3NAICS2002
2007852213NAICS2002
2008741213NAICS2007
2009851313NAICS2007
2010962313NAICS2007
2011752212NAICS2007
2012641212NAICS2012
2013641211NAICS2012
2014752211NAICS2012
2015852212NAICS2012
2016851222NAICS2012
201795———3NAICS2017
201896—3——NAICS2017
2019107—3——NAICS2017
202012833—3NAICS2017
2021106—3—3NAICS2017
202295—3—3NAICS2022
202395—3—3NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53108. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
531263.1 mi72023
531544.9 mi682023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.