BMIE Market 53118

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,554 2020–2024 ACS 5-year estimate ±490 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,990 2020–2024 ACS 5-year estimate ±264 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,202 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,935 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,772 2020–2024 ACS 5-year estimate ±6,450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,394 2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$372,600 2020–2024 ACS 5-year estimate ±29,129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.3 sq mi Census Gazetteer 2020
Restaurants	4 2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 53118
Restaurants per 10,000 residents	2.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2011 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Projected restaurants, 2026	4 (range 2–5) FORECAST · linear trend v1 fitted to 2008–2021 (11 points, +0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	85 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	87 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53118. Projection: linear trend v1, fitted 2008–2021, +0.1 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.4	74	40%	+29.8
Restaurant Opportunity Score	85.4	85	35%	+29.9
Market Momentum Score	86.5	87	25%	+21.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,554	67	40%	+26.6
Median household income (ACS)	108,772	86	40%	+34.4
Households (ACS)	2,990	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	5.3	91	25%	+22.7
Population (ACS)	7,554	67	20%	+13.3
Median household income (ACS)	108,772	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+48.0
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 3 · Bakery 3 · Pizza 2 · BBQ 1 · Breakfast 1 · Dessert 1 · Italian 1 · Mexican 1

By type

Restaurant (service type not stated) 9 · Bar 5 · Bakery 3 · Casual dining 3 · Dessert 2 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bark River Yacht Club	Casual dining · Restaurant (service type not stated) · Bar		136 N Main St	open
BIL's BBQ	Food truck	BBQ · American	W370S1647 Utica Rd	open
Brick House Mercantile & Artisan Kitchen	Restaurant (service type not stated)		132 N Main St	open
Burrie Estate	Winery / distillery / taproom · Dessert	Dessert	Virgin Forest Dr	open
Cluck and Crumb	Bakery	Bakery	S61W38157 County Road Ci	open
Deb's Main Street Diner	Casual dining	American	120 N Main St	open
Denny's Pizza	Restaurant (service type not stated)	Pizza		open
Dousman House	Casual dining · Bar		128 N Main St	open
Fnk Ranch	Bar		W347S5118 Waterville Rd	open
GardensOfGrace	Restaurant (service type not stated) · Other		W338S4575 Drumlin Dr	open
Genoa's Pizzas	Restaurant (service type not stated)	Pizza · Italian	146 N Main St	open
Kalyana Organics	Bakery	Bakery	128 Elm St	open
Lm Restaurant Llc	Restaurant (service type not stated)		159B State Road 67	open
Smokin' Ts	Bar		136 Evergreen St	open
Sunny Side Up Family	Restaurant (service type not stated)	Mexican	159B State Road 67	open
Sunny Side Up Family Restaurant	Restaurant (service type not stated)	Breakfast	159 WI-67	open
The Chunky Cookie Jar	Bakery · Dessert	Bakery		open
The Other Bar	Bar		159 WI-67	open
The Red Tent Cafe	Restaurant (service type not stated)	American	120 N Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	5	2	—	—	—	3	SIC1987
1997	4	1	—	—	—	3	SIC1987
1998	4	1	1	—	—	3	NAICS1997
1999	5	2	2	—	—	3	NAICS1997
2000	5	2	2	—	—	3	NAICS1997
2001	7	3	3	—	—	4	NAICS1997
2002	6	3	3	—	—	3	NAICS1997
2003	6	4	3	—	1	2	NAICS2002
2004	6	4	3	—	1	2	NAICS2002
2005	4	2	2	—	—	2	NAICS2002
2006	4	2	1	—	1	2	NAICS2002
2007	5	3	2	—	1	2	NAICS2002
2008	7	3	2	—	1	2	NAICS2007
2009	7	3	2	—	1	2	NAICS2007
2010	6	2	1	—	1	2	NAICS2007
2011	6	2	1	—	1	2	NAICS2007
2012	7	3	2	—	1	2	NAICS2012
2013	5	2	2	—	—	1	NAICS2012
2014	6	3	3	—	—	1	NAICS2012
2015	4	3	2	1	—	1	NAICS2012
2016	3	2	2	—	—	1	NAICS2012
2017	4	3	—	—	—	—	NAICS2017
2018	3	—	—	—	—	—	NAICS2017
2019	3	—	—	—	—	—	NAICS2017
2020	3	—	—	—	—	—	NAICS2017
2021	5	4	—	—	—	—	NAICS2017

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53118. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53153	4.8 mi	6	2023
53119	4.8 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.