BMIE Market 53149

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,614 2020–2024 ACS 5-year estimate ±538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,405 2020–2024 ACS 5-year estimate ±323 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,057 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,442 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$110,608 2020–2024 ACS 5-year estimate ±7,711 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,167 2020–2024 ACS 5-year estimate ±50 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$414,200 2020–2024 ACS 5-year estimate ±15,363 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	57.9 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53149
Restaurants per 10,000 residents	13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+29.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+34.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+45.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 29–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53149. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.2	83	40%	+33.3
Restaurant Opportunity Score	70.5	71	35%	+24.7
Market Momentum Score	76.2	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,614	81	40%	+32.4
Median household income (ACS)	110,608	87	40%	+34.7
Households (ACS)	7,405	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	34.6	75	35%	+26.2
Restaurants per 10,000 residents (lower = more room)	17.8	43	25%	+10.8
Population (ACS)	19,614	81	20%	+16.2
Median household income (ACS)	110,608	87	20%	+17.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	29.6	83	50%	+41.6
10-year restaurant growth	34.6	75	30%	+22.4
20-year restaurant growth	45.8	61	20%	+12.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (68)

By cuisine

American 9 · Coffee 9 · Bakery 7 · Pizza 7 · Sandwiches 5 · Mexican 4 · Asian 3 · BBQ 3 · Burgers 3 · Chinese 3 · Ice cream / frozen desserts 3 · Breakfast 2 · Chicken / wings 2 · Juice / smoothies 2 · Steakhouse 2 · British / Irish pub food 1 · Dessert 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 32 · Bar 16 · Quick service 13 · Casual dining 10 · Bakery 7 · Café 7 · Coffee shop 7 · Dessert 4 · Specialty food shop 3 · Juice, smoothie, tea 2 · Other 2 · Delivery-focused 1 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antigua Real	Restaurant (service type not stated)	Latin American (other) · Mexican	355 Bayview Rd	open
Arby's	Quick service		122 Arrowhead Dr	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	150 Bayview Rd	open
Bee Gluten-free	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	Oakdale and Hillview	open
Bee Well Cafe	Restaurant (service type not stated)	Healthy / salads / bowls	100 Main St Ste 1	open
Blue Bay Restaurant	Restaurant (service type not stated) · Casual dining	American	927 Main St	open
Boneyard Pub & Grille	Casual dining · Restaurant (service type not stated) · Quick service · Bar	Chicken / wings	215 Bay View Rd	open
Boss Pizza & Chicken	Restaurant (service type not stated)	Pizza	1015 E Veterans Way	open
Brew52 Cafe	Coffee shop · Quick service · Specialty food shop · Café	Coffee · Sandwiches	1146 N Rochester St	open
Brookwood Inn	Bar		W343S10206 County Road Lo	open
Brookwood Pub and Grill	Bar · Restaurant (service type not stated)	Steakhouse	S10206 County Highway NN W W343	open
Caffeinated Cafe	Café	Coffee	1146 Rochester St.	open
Captain Krunch	Restaurant (service type not stated)	Chicken / wings	955 Main St	open
CarriesWest SidePub	Bar		National Ave, New Berlin, Wisconsin	open
Chen's Kitchen	Restaurant (service type not stated)	Chinese · Asian	827 S Rochester St	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	207 N Rochester St	open
Crazy Bears Pizza	Restaurant (service type not stated)	Mediterranean · BBQ · Pizza	111 Atkinson St	open
Created With Joy, LLC	Bakery	Bakery	S107W29895 Pickering Dr	open
Crush Wine & Social	Bar		110 Main St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert · Casual dining	Ice cream / frozen desserts · American	215 Bayview Rd	open
David Alan Alan's Smokehouse & Saloon	Casual dining · Bar	BBQ · Steakhouse	325 Bayview Rd Suite d/e	open
Dawn's Trolley Pub	Bar	British / Irish pub food	W297S10794 Phantom Woods Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	920 Greenwald Ct. #200	open
Double D's Pub & Eatery	Restaurant (service type not stated)	Pizza	W1602 County Road J	open
Dunk Cookies	Bakery	Bakery		open
Dunkin' Dunkin'	Quick service		150 Bayview Road	open
E And S Sweets	Dessert		211 N Rochester St	open
Eagle Springs Pub by Sideliners	Bar · Casual dining		W345 S10463 County Rd E	open
Espresso Love Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	105 N Rochester St	open
Five rice restaurant	Restaurant (service type not stated)	Asian · Chinese	920 Greenwald Ct	open
Fork in the Road Restaurant	Casual dining · Bar	American	215 N Rochester St	open
Genoa pizza Italian restaurant	Restaurant (service type not stated)	Italian · Pizza	225 Bayview Rd	open
Half-Time Sports Grille Badger Burger Company Mukwonago	Casual dining · Bar	Burgers · American	200 S Rochester St	open
Halftime Sports Grill Llc	Restaurant (service type not stated)		200 S Rochester St	open
Heaven City	Restaurant (service type not stated)	American	S91 W27850 National Ave	open
Imperial House	Restaurant (service type not stated)	Chinese	920 Greenwald Ct	open
It Ain't Heaven	Bar		S91W27850 National Ave	open
L'Bri Pure N' Natural	Restaurant (service type not stated)		640 Perkins Dr	open
Lakeside Inn	Restaurant (service type not stated)	Seafood	W299S10545 Phantom Woods Rd	open
Landon Management, Inc. Culver's	Restaurant (service type not stated) · Quick service	Burgers · American	1090 N Rochester St	open
Lococo’s Bake Shop	Bakery · Restaurant (service type not stated)	Bakery	Mario's Pizza, 225 Bayview Rd	open
M&b Food Inc	Restaurant (service type not stated)		827 S Rochester St Ste 110	open
Mario's Natural Roman Pizza	Restaurant (service type not stated)	Pizza	225 Bay View Rd Ste 500	open
McDonald's McDonald's	Quick service	Burgers · American	1020 North Rochester Street	open
Mercantile & Bean	Coffee shop · Restaurant (service type not stated) · Bakery	Coffee · Bakery	W307S4759 WI-83	open
Morning Crumbs	Restaurant (service type not stated)	Breakfast · American	1015 E Veterans Way	open
Northwoods Smokin BBQ	Restaurant (service type not stated)	BBQ · American	414 S Rochester St	open
Pam's Fine Wines	Winery / distillery / taproom		100 Main St	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	250 East Wolf Run	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Qdoba Mexican Eats	Restaurant (service type not stated)	Mexican	885 S Rochester St Ste 200	open
Sandy's Miller Time	Casual dining · Bar		701 Main St	open
Scotts Doghouse	Restaurant (service type not stated) · Food truck	Hot dogs	723 N Rochester St	open
Shanahans Coffee House	Coffee shop · Café	Coffee · Breakfast	920 Greenwald Ct #600	open
Sol De Mexico	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	507 Main St	open
Stain and Scoop	Dessert · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Coffee	110 Main St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1010 N Rochester St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	885 S Rochester St	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	827 S Rochester St	open
SUBWAY	Other	Sandwiches	250 Wolf Run	open
Taco Bell Taco Bell	Quick service	Mexican	920 Greenwald Court	open
The Ayers' Pub	Bar · Casual dining		S84W32510 Jericho Rd	open
The Castaway on Phantom	Casual dining · Restaurant (service type not stated) · Bar		W299S10545 Phantom Woods Rd	open
The Ice Cream Deli	Specialty food shop · Quick service	Sandwiches	927 Greenridge Ctr	open
The Terrace at Aman's - Mukwonago	Bar		110 Chapman Farm Blvd	open
Tiger Zen	Restaurant (service type not stated)	Japanese · Sushi · Asian	920 Greenwald Ct Unit 100	open
Tynes Lakeside Pub	Bar			open
Walmart Bakery	Bakery	Bakery	250 Wolf Run	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	14	—	—	—	6	SIC1987
1995	19	13	—	—	—	6	SIC1987
1996	23	17	—	—	—	6	SIC1987
1997	29	23	—	—	—	6	SIC1987
1998	27	19	10	8	1	6	NAICS1997
1999	31	21	11	9	1	8	NAICS1997
2000	30	20	11	7	2	8	NAICS1997
2001	27	20	10	8	2	5	NAICS1997
2002	29	22	14	7	1	5	NAICS1997
2003	30	24	16	7	1	4	NAICS2002
2004	31	25	15	9	1	4	NAICS2002
2005	34	29	17	10	2	3	NAICS2002
2006	31	27	15	9	3	3	NAICS2002
2007	31	27	15	9	3	3	NAICS2002
2008	33	28	14	11	3	3	NAICS2007
2009	32	27	12	12	3	3	NAICS2007
2010	31	25	12	11	2	3	NAICS2007
2011	29	23	10	11	2	3	NAICS2007
2012	32	28	16	9	3	3	NAICS2012
2013	30	26	16	8	2	3	NAICS2012
2014	29	25	14	8	2	3	NAICS2012
2015	27	23	13	8	2	3	NAICS2012
2016	27	23	13	9	1	3	NAICS2012
2017	33	29	16	10	3	3	NAICS2017
2018	31	27	12	12	3	3	NAICS2017
2019	32	27	13	11	3	3	NAICS2017
2020	35	30	14	11	5	3	NAICS2017
2021	31	26	12	11	3	3	NAICS2017
2022	33	29	14	12	3	3	NAICS2022
2023	41	35	16	13	6	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53149. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.