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BMIE Market 53185

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)18,560
2020–2024 ACS 5-year estimate ±704 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households7,759
2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count18,551
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units7,515
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$103,225
2020–2024 ACS 5-year estimate ±8,197 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,212
2020–2024 ACS 5-year estimate ±100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$384,600
2020–2024 ACS 5-year estimate ±13,145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area45.7 sq mi
Census Gazetteer 2020
Restaurants22
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53185
Restaurants per 10,000 residents9.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-15.4%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+15.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+46.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+37.5%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202827 (range 23–32)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score81 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score70 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score38 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score81.48140%+32.6
Restaurant Opportunity Score69.77035%+24.4
Market Momentum Score37.73825%+9.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)18,5608040%+32.0
Median household income (ACS)103,2258340%+33.2
Households (ACS)7,7598120%+16.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth15.85935%+20.8
Restaurants per 10,000 residents (lower = more room)11.96525%+16.3
Population (ACS)18,5608020%+16.0
Median household income (ACS)103,2258320%+16.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 38 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-15.41550%+7.6
10-year restaurant growth15.85930%+17.8
20-year restaurant growth46.76120%+12.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

American 17 · Coffee 6 · Pizza 6 · Mexican 5 · Burgers 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Asian 3 · BBQ 3 · Bakery 2 · Italian 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Filipino 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 32 · Bar 30 · Casual dining 19 · Quick service 7 · Coffee shop 4 · Dessert 4 · Café 3 · Bakery 2 · Brewery / taproom 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
5th Generation Coffee & TeaCoffee shopCoffee102 E Main Stopen
Anchor & AleCasual dining · Bar6812 N Tichigan Rdopen
Art's Town TapCasual dining · Bar234 E Main Stopen
AuBray Tea CoJuice, smoothie, tea · CaféTea / bubble tea · Coffee218 N Milwaukee Stopen
B-Lazy Bar & GrillBar · Restaurant (service type not stated) · Casual dining7922 S Loomis Rdopen
B-lazy dinerQuick service7910 S Loomis Rdopen
Big O's Texas BBQRestaurant (service type not stated)BBQ29134 Evergreen Dr Ste 5open
BobberzBarAmerican8330 Fox River Rdopen
Bruno's RestaurantRestaurant (service type not stated) · Bar · Casual diningPizza · American730 Cornerstone Xingopen
BunkerBar29224 Evergreen Dropen
Burger King Burger KingQuick serviceBurgers · American2723 Beck Dropen
Cafe 213Restaurant (service type not stated)American213 E Main Stopen
Cafe 36Restaurant (service type not stated) · CaféCoffee · American920 E Main Dropen
Captain Missy'sBar · Casual diningAmerican8330 Fox River Rdopen
Casey'sRestaurant (service type not stated)Pizza2728 Beck Dropen
Casey'sRestaurant (service type not stated)Pizza991 W Main Stopen
ChopsticksRestaurant (service type not stated)Chinese · Asian812 Fox Lnopen
Cooler by the Lake TavernCasual dining · Bar24709 W Loomis Rdopen
Cotton ExchangeRestaurant (service type not stated)Cajun, Creole, Southern · American345 Hickory Hollow Rdopen
Cotton Exchange Restaurant & Banquet HallRestaurant (service type not stated)345 Hickory Hollow Rdopen
Country Rose Bakery & CafeBakeryBakery920 E Main Stopen
Crossover Cantina & EateryRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · American28023 Kramer Dropen
Dairy Queen Dairy QueenQuick service · DessertIce cream / frozen desserts · Burgers330 S 6th Stopen
Dizzy'sCasual dining · Bar201 S 1st Stopen
Doc's On The FoxCasual dining · BarAmerican232 N Milwaukee Stopen
DW Coffee: Wind LakeCoffee shopCoffee7910 S Loomis Rdopen
El Mezcal Waterford LlcRestaurant (service type not stated)Mexican790 Cornerstone Xingopen
Figaro's PizzaRestaurant (service type not stated)Pizza315 N Milwaukee Stopen
Fire n Smoke, LLCRestaurant (service type not stated) · Casual dining · BarBBQ · American · Pizza28747 N Lake Dropen
Grosher Dive barBar · Restaurant (service type not stated)25528 S Wind Lake Rdopen
Java Jo'zCoffee shopCoffee29134 Evergreen Dropen
JC's Wind Lake PubBar · Casual dining26301 S Wind Lake Rdopen
Kat's Coffee HouseCoffee shop · Restaurant (service type not stated) · CaféCoffee238 E Main Stopen
Kerri's Custom Cakes & BakeryBakeryBakery920 E Main St Ste 200open
KravingsDessertIce cream / frozen desserts202 E Main Stopen
Krumrai CantinaBarAmerican28916 Beach Dropen
Lumpia CityRestaurant (service type not stated)Filipino · Asian315a N Milwaukee Stopen
Marty's RestaurantRestaurant (service type not stated)American · Mexican · Breakfast201 W Main Stopen
Mary's Diamond CorporationRestaurant (service type not stated)201 W Main Stopen
MB Smoke On Wind LakeRestaurant (service type not stated)BBQ7923 S Loomis Rdopen
McDonald's McDonald'sQuick serviceBurgers · American815a Fox Lnopen
Mingle Cafe & Cocktail BarBar7957 W Wind Lake Rdopen
Mobcraft Beer WaterfordBrewery / taproom122 N 2nd Stopen
Noble Brothers Burger ShopRestaurant (service type not stated) · Dessert · Casual diningIce cream / frozen desserts · Burgers · Sandwiches · American309 W Main Stopen
Oak Wine and Spirits LLCBar308 E Main Stopen
Penny BarBar6959 S Loomis Rdopen
Roma Pizza IIRestaurant (service type not stated)Pizza · Italian814 Fox Lnopen
Run'n Erin'sBar485 S Jefferson Stopen
Sam's DinerCasual diningAmerican28432 N Lake Dropen
Scungilli’s Italian EaterySpecialty food shop · Quick serviceItalian · Sandwiches213 E Main Stopen
Sol De MexicoRestaurant (service type not stated)Mexican · Latin American (other)7957 W Wind Lake Rdopen
Sol y Luna Mexican American Restaurant llcRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)28432 N Lake Dropen
Spanky's Sports Bar & GrillBar · Casual dining403 S 6th Stopen
Sportmans BarCasual dining · BarAmerican25313 W Loomis Rdopen
Sportsman's Pub & GrubBar · Casual dining25313 W Loomis Rdopen
Stumpy's CabinCasual dining · Bar25716 W Loomis Rdopen
Subway SubwayRestaurant (service type not stated) · Quick serviceSandwiches232 W Main Stopen
SubwayQuick service · Other · Restaurant (service type not stated)Sandwiches818 Fox Laneopen
Tdm Foods, IncRestaurant (service type not stated)28407 N Lake Dropen
Thai/Italina IncRestaurant (service type not stated)Thai · Asian220 E Main Stopen
The Anchor Bar & GrillCasual dining · Restaurant (service type not stated) · Bar26301 S Wind Lake Rdopen
The Boat HouseRestaurant (service type not stated)25716 W Loomis Rdopen
The Crazy TrainBar600 E Main Stopen
The LPCBaropen
the roadhouse at KB IICasual dining · Bar7805 S Loomis Rdopen
The Terrace at Aman's - Wind LakeBar26210 W Loomis Rdopen
The Watering HoleBar28837 Beach Dropen
Tichigan Lakes Hilltop Pub And EateryRestaurant (service type not stated)American6812 N Tichigan Rdopen
Uncle Harry's Frozen CustardDessert · Restaurant (service type not stated)Ice cream / frozen desserts100 S Jefferson Stopen
Waterford StillhouseWinery / distillery / taproom · Bar228 E Main Stopen
What About Linda'sCasual dining · Bar28837 Beach Dropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942016———4SIC1987
19951413———1SIC1987
19961813———5SIC1987
19973223———9SIC1987
19983423175111NAICS1997
19993322147111NAICS1997
20002817105211NAICS1997
2001261495—11NAICS1997
20022215104—6NAICS1997
2003241595—8NAICS2002
20042717115—9NAICS2002
20053322146110NAICS2002
2006311485—14NAICS2002
2007301576112NAICS2002
20083418106113NAICS2007
200939241210112NAICS2007
2010331889112NAICS2007
2011331999111NAICS2007
201235221010210NAICS2012
2013341989212NAICS2012
2014342413927NAICS2012
2015352414827NAICS2012
2016342211928NAICS2012
201736271510—6NAICS2017
20183726159—8NAICS2017
20193524158—8NAICS2017
202037271510—6NAICS2017
20213725159—6NAICS2017
2022382614936NAICS2022
20233422137—7NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53185. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
531675.0 mi42023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.