BMIE Market 53593

Dane County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	31,081 2020–2024 ACS 5-year estimate ±914 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,934 2020–2024 ACS 5-year estimate ±545 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,225 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,858 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$135,023 2020–2024 ACS 5-year estimate ±9,067 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,672 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$483,700 2020–2024 ACS 5-year estimate ±14,567 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	76.2 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53593
Restaurants per 10,000 residents	10.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-15.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+145.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 28–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	92 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	36 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53593. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.28, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	91.6	92	40%	+36.6
Restaurant Opportunity Score	74.4	74	35%	+26.0
Market Momentum Score	36.2	36	25%	+9.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	31,081	90	40%	+35.8
Median household income (ACS)	135,023	94	40%	+37.6
Households (ACS)	12,934	91	20%	+18.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8	52	35%	+18.3
Restaurants per 10,000 residents (lower = more room)	8.7	77	25%	+19.4
Population (ACS)	31,081	90	20%	+17.9
Median household income (ACS)	135,023	94	20%	+18.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-15.6	15	50%	+7.6
10-year restaurant growth	8	52	30%	+15.7
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (76)

By cuisine

American 12 · Coffee 9 · Pizza 7 · Sandwiches 7 · Mexican 6 · Asian 3 · Dessert 3 · Latin American (other) 3 · Bakery 2 · BBQ 2 · Burgers 2 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Indian 1 · Japanese 1 · Noodles / ramen / pho 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 42 · Bar 19 · Casual dining 13 · Coffee shop 9 · Quick service 8 · Café 7 · Dessert 5 · Brewery / taproom 3 · Specialty food shop 3 · Other 3 · Bakery 2 · Buffet 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
5th Quarter Bar & Grill 5th Quarter	Casual dining · Bar		161 Horizon Dr	open
Ajays Llc Dba Ajs Pizza And Diner	Restaurant (service type not stated)		300 S Main St	open
Alice Good Specialty Coffee	Coffee shop · Café	Coffee	300 S Main St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	631 Hometown Cir	open
Avanti's Italian Restaurant and Pub	Restaurant (service type not stated) · Casual dining	Italian · American	119 S Main St #1	open
AzTec Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	160 Keenan Ct Ste. 5	open
Boulder Brewpub	Restaurant (service type not stated)		950 Kimball Ln	open
Bucky Badger Cheese	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	315 Investment Ct	open
Cahoots Bar	Bar		102 W Railroad St	open
Candinas Chocolatier	Dessert	Dessert	2435 Old PB	open
Casey's	Restaurant (service type not stated)	Pizza	103 Prairie Oaks Dr	open
Chang Jiang	Restaurant (service type not stated)	Chinese	1017 North Edge Trl	open
Coolant	Restaurant (service type not stated)	Japanese	102 Lincoln St	open
Cousins Subs	Other	Sandwiches	231 S Main St	open
Craig's Cake Shop	Dessert · Bakery	Dessert · Bakery	604 W Verona Ave	open
Culver's Culver's	Quick service	Burgers · American	430 E. Verona Avenue	open
Dahmen's at Hawks Landing	Casual dining · Restaurant (service type not stated) · Bar	American	88 Hawks Landing Cir	open
Dairy Queen	Dessert	Ice cream / frozen desserts	651 Hometown Cir	open
Draft House Bar & Restaurant	Casual dining · Bar		1010 Enterprise Dr	open
El Charro Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	958 Liberty Dr	open
Epic - Fortress	Café · Coffee shop	Coffee		open
Falbo Bros. Pizzeria	Restaurant (service type not stated)	Pizza	300 S Main St	open
Fisher King Winery	Winery / distillery / taproom		1105 Laser St	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	1021 North Edge Trl	open
Grace Coffee Co Grace Coffee Co.	Coffee shop · Dessert · Café	Coffee · Dessert	150 West End Cir	open
Grand Haveli Indian Restaurant	Restaurant (service type not stated) · Casual dining	Indian · American	1039 N Edge Trail	open
Gus's Diner Gus’s Diner	Casual dining · Restaurant (service type not stated)	American	110 Keenan Ct	open
Gus's Diner Verona Gus’s Diner	Restaurant (service type not stated) · Casual dining	American	110 Jenna Dr	open
Hodge Podge	Coffee shop	Coffee	160 Keenan Ct Ste 1	open
Hometown Brewdown	Bar		451 E Verona Ave	open
Honey Barrel - Old Fashioneds and Bourbon Lounge	Bar		160 Keenan Ct Ste 1	open
Hop Haus Brewing Company	Brewery / taproom · Casual dining · Bar		231 S Main St	open
Ian's Pizza Verona Ian's Pizza Verona	Restaurant (service type not stated)	Pizza	303 W Verona Ave	open
Icki Sticki Icki Sticki	Café · Dessert · Coffee shop	Coffee · Ice cream / frozen desserts	103 S Main St	open
Jayben And Management Llc	Restaurant (service type not stated)		950 Kimball Ln	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	631 Hometown Circle Suite 107	open
Jordandal Cookhouse	Restaurant (service type not stated)		600 W Verona Ave Ste 6	open
La Penca Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	611 Hometown Cir Ste 104	open
Lake Louie Brewing	Brewery / taproom · Bar		1079 American Way	open
Milio's Sandwiches Milio's Sandwiches	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1011 N Edge Trail	open
Monk's Bar and Grill - Verona	Bar · Restaurant (service type not stated)		1050 N Edge Trail	open
Mr Brews Taphouse	Bar · Restaurant (service type not stated)	Burgers	611 Hometown Cir Ste 104	open
N + 1 Coffee And Beer Bar Llc	Restaurant (service type not stated)		507 Bruce St Ste 101	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	611 Hometown Cir Ste 105	open
North and South Seafood & Smokehouse North South Seafood & Smokehouse	Restaurant (service type not stated)	Seafood · BBQ · American	958 Liberty Dr	open
Ole Duffer's Pub	Bar · Casual dining		1755 County Hwy PB	open
Orchard	Bar		881 W Verona Ave	open
Paddy Mac's Neighborhood Pub & Grill	Restaurant (service type not stated) · Bar · Casual dining	American	608 W Verona Ave	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1021 North Edge Trail	open
Pasqual's Cantina	Restaurant (service type not stated)	Mexican	100 Cross Country Rd	open
Pizza Ranch Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	100 Keenan Ct	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pr Verona Llc	Restaurant (service type not stated)		100 Keenan Ct	open
Prairie Kitchen	Restaurant (service type not stated)	Breakfast	1200 E Verona Ave	open
Reel Cue, Llc	Restaurant (service type not stated)		958 Liberty Dr Ste 101	open
Riley Tavern	Casual dining · Bar	American	8205 Klevenville-Riley Rd	open
Rising Sons Lao and Thai Cuisine Rising Sons On State	Restaurant (service type not stated)	Thai · Asian	600 W Verona Ave	open
Rock N'Rollz Sandwich Co.	Other	Sandwiches	103 Prairie Oaks Dr	open
Savory Accents	Restaurant (service type not stated) · Other		1885 Range Trl	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	147 West End Circle	open
Stone Porch Alehouse	Casual dining · Bar	American	950 Kimball Ln	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	500 W Verona Ave	open
Subway Ceramics Llc	Restaurant (service type not stated)		312 Investment Ct	open
Sugar River Pizza Co. - Verona Sugar River Pizza Company - New Glarus	Restaurant (service type not stated)	Pizza · Italian	957 Liberty Dr	open
Taco Bell Taco Bell	Quick service	Mexican	671 Hometown Circle	open
Taqueria Los Atlantes	Restaurant (service type not stated)	Mexican · Latin American (other)	300 S Main St Ste 103	open
The Black Dragon	Restaurant (service type not stated) · Coffee shop · Café	Coffee · Chinese · Asian	Cassiopeia, 1979, Milky Way	open
The Sow's Ear	Café · Coffee shop	Coffee	125 S Main St	open
The Woods Bar& Grill	Casual dining · Bar	American · BBQ	320 Cross Oak Dr	open
Thirteen Bar and Restaurant	Restaurant (service type not stated)		3730 Manistee Way	open
Toot + Kate's winebar	Bar		109 S Main St	open
Tuvalu Coffee House & Gallery	Coffee shop	Coffee	300 S Main St	open
Vinnie The Bartender	Bar		846 Liberty Dr	open
Wisconsin Brewing Company	Brewery / taproom · Bar		1079 American Way	open
Yeeshan Asian Eatery	Restaurant (service type not stated)	Asian	507 W Verona Ave Ste 100	open
Operation Nutrition	Juice, smoothie, tea	Juice / smoothies	1031 North Edge Trl	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	11	—	—	—	4	SIC1987
1995	14	11	—	—	—	3	SIC1987
1996	13	10	—	—	—	3	SIC1987
1997	17	13	—	—	—	4	SIC1987
1998	15	11	4	6	1	4	NAICS1997
1999	16	12	3	8	1	4	NAICS1997
2000	13	9	2	5	2	4	NAICS1997
2001	16	13	3	8	2	3	NAICS1997
2002	20	17	6	9	2	3	NAICS1997
2003	21	18	9	8	1	2	NAICS2002
2004	24	19	9	8	2	4	NAICS2002
2005	22	15	8	6	1	5	NAICS2002
2006	19	15	8	7	—	3	NAICS2002
2007	22	17	6	9	2	4	NAICS2002
2008	22	18	6	10	2	3	NAICS2007
2009	25	19	8	8	3	4	NAICS2007
2010	26	21	7	11	3	4	NAICS2007
2011	28	23	9	11	3	4	NAICS2007
2012	27	23	10	10	3	3	NAICS2012
2013	29	25	11	12	2	3	NAICS2012
2014	27	23	9	12	2	4	NAICS2012
2015	29	25	9	14	2	4	NAICS2012
2016	32	27	11	14	2	5	NAICS2012
2017	41	34	17	15	—	7	NAICS2017
2018	37	32	14	16	—	5	NAICS2017
2019	39	32	14	15	—	6	NAICS2017
2020	36	29	12	15	—	6	NAICS2017
2021	36	29	13	13	3	6	NAICS2017
2022	41	33	14	15	4	6	NAICS2022
2023	35	27	12	12	3	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53593. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.