BMIE Market 53597

Dane County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,426 2020–2024 ACS 5-year estimate ±503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,460 2020–2024 ACS 5-year estimate ±377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,844 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,518 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$117,000 2020–2024 ACS 5-year estimate ±12,043 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,376 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$493,200 2020–2024 ACS 5-year estimate ±23,702 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	52.9 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53597
Restaurants per 10,000 residents	10.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+122.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53597. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.2	85	40%	+34.1
Restaurant Opportunity Score	72.3	72	35%	+25.3
Market Momentum Score	62.9	63	25%	+15.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,426	83	40%	+33.0
Median household income (ACS)	117,000	89	40%	+35.7
Households (ACS)	8,460	82	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	9.3	75	25%	+18.7
Population (ACS)	21,426	83	20%	+16.5
Median household income (ACS)	117,000	89	20%	+17.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	42.9	60	20%	+12.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 10 · Coffee 5 · Mexican 5 · Pizza 5 · Sandwiches 5 · Dessert 3 · Latin American (other) 3 · Asian 2 · Bakery 2 · BBQ 2 · Burgers 2 · Chinese 2 · Ice cream / frozen desserts 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Chicken / wings 1 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Italian 1 · Juice / smoothies 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Spanish / tapas 1 · Steakhouse 1

By type

Restaurant (service type not stated) 32 · Bar 16 · Casual dining 8 · Quick service 8 · Brewery / taproom 4 · Café 4 · Coffee shop 4 · Dessert 4 · Other 4 · Bakery 3 · Specialty food shop 2 · Winery / distillery / taproom 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Asian Garden Waunakee	Restaurant (service type not stated)	Chinese · Asian	105 South St	open
Athens Grill of Westport	Restaurant (service type not stated)	Greek · Mediterranean · European	5430 Willow Rd	open
Blowin' Smoke BBQ	Restaurant (service type not stated)	BBQ	1336 Montodon Avenue	open
Buck and Honey's - Waunakee Buck & Honey's	Restaurant (service type not stated) · Casual dining · Bar	American	1370 Water Wheel Dr	open
Camp Beef Butter	Restaurant (service type not stated)	BBQ · American	5407 Co Hwy M	open
Centenario Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	107 Baker St	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	204 S Century Ave Ste A6	open
Cousins Subs	Other	Sandwiches	604 E. Main St.	open
Cuco's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	350 N Century Ave	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	900 E. Main Street	open
Doughboys Pizza	Restaurant (service type not stated)	Pizza	246 N Century Ave	open
Drumlin Ridge Winery	Winery / distillery / taproom · Bar		6000 River Rd	open
Dunkin' Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	404 W Main St	open
El Charro Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1336 Montondon Ave	open
El Potrillo Bar & Grill	Restaurant (service type not stated)	Mexican	107 B	open
Eno Vino Waunakee	Bar · Restaurant (service type not stated) · Casual dining	Spanish / tapas	2800 Sarah Lane	open
Era Cafe	Café · Restaurant (service type not stated)	Coffee · American	2800 Sarah Ln Ste C	open
Frios Gourmet Pops Frios Gourmet Pops	Dessert	Dessert · Ice cream / frozen desserts	237 S Century Ave	open
Gold Nugget Bar and Grill	Casual dining · Bar	American	109 E Main St	open
Grace Coffee Co Grace Coffee Co.	Coffee shop · Café · Bakery	Coffee · Bakery	100 Baker St	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	1345 Water Wheel Dr	open
KFC KFC	Quick service	Chicken / wings · American	600 W. Main Street	open
King's Wine Shanty	Bar		2013 Cardinal Way	open
La Capital Products - Lil Orbits MiniDonuts and Treats	Bakery · Dessert	Dessert	814 N Meadowbrook Ln	open
Los Dos Cuates- Restaurant	Restaurant (service type not stated)	Latin American (other)	350 N Century Ave	open
M-N-M's Coffeehouse	Coffee shop · Café	Coffee · Breakfast	509 West Main St	open
Mariners Inn	Bar	Seafood · American	1001 Arboretum Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	651 W Main St	open
Milio's Sandwiches Milio's Sandwiches	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches	242 N Century Ave	open
Missouri Tavern	Casual dining · Bar		7071 Kickaboo Rd	open
Monarca, Llc	Restaurant (service type not stated)		1336 Montondon Ave	open
Mr Brews Taphouse	Restaurant (service type not stated)		300 N Century Ave	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	2800 Sarah Ln	open
Octopi Taproom	Brewery / taproom · Bar		1131 Uniek Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	219 South Century Avenue	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	300 N Century Ave Dane	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Red & White Winebar	Bar		331 E Main St	open
Rex's Innkeeper	Restaurant (service type not stated)	American · Steakhouse · Seafood	301 N Century Ave	open
Ripp's Bar	Bar · Casual dining		117 E Main St	open
Rocky Rococo Pizza And Pasta	Restaurant (service type not stated)	Pizza	301 S Century Ave	open
Rory's Casual Cuisine	Restaurant (service type not stated)		101 E Main St	open
Spring Garden Restaurant	Restaurant (service type not stated) · Casual dining	American	225 S Century Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5806 Cty Rd Q	open
Subway	Other	Sandwiches	209 S Century Ave	open
SUBWAY	Other	Sandwiches		open
Sylvandale Brew Pub	Bar · Brewery / taproom		E Verleen Ave	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	600 W Main St	open
Taylor's Liquor Store	Bar · Restaurant (service type not stated)		5331 W River Rd	open
The Club - Waunakee	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	235 S Century Ave	open
The Corner Bar - Waunakee	Bar		Hanover Ct	open
The Lone Girl Brewing Company	Brewery / taproom · Casual dining · Bar		114 E Main St #101	open
Tormach	Bar		1071 Uniek Dr	open
Travis Hasse Distilling Co.	Winery / distillery / taproom		7071 Kickaboo Rd	open
Untitled Art - Warehouse	Brewery / taproom		1131 Uniek Dr	open
Valley Food Ops Inc	Restaurant (service type not stated)		900 E Main St	open
Willows Tavern	Casual dining · Bar		5485 Willow Rd	open
Yo!	Other · Dessert	Ice cream / frozen desserts	331 E Main St	open
Zoe's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	604 E Main St	open
Deli Delicious Llc	Specialty food shop · Quick service	Sandwiches	5440 Willow Rd Ste 114	closed
Guilty Cafe	Café	Coffee	244 N Century Ave	closed
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	237 S Century Ave	closed
Mojo's Pub Llc	Bar		111 W Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	12	8	—	—	—	4	SIC1987
1997	16	14	—	—	—	2	SIC1987
1998	16	14	8	6	—	2	NAICS1997
1999	19	15	8	7	—	4	NAICS1997
2000	17	13	4	8	1	4	NAICS1997
2001	18	12	3	9	—	6	NAICS1997
2002	16	13	5	8	—	3	NAICS1997
2003	17	14	6	8	—	3	NAICS2002
2004	18	13	4	9	—	5	NAICS2002
2005	19	15	5	9	1	4	NAICS2002
2006	24	18	7	8	3	5	NAICS2002
2007	24	16	6	8	2	7	NAICS2002
2008	24	16	7	8	1	7	NAICS2007
2009	23	16	6	7	3	6	NAICS2007
2010	24	17	6	8	3	6	NAICS2007
2011	23	17	8	8	1	5	NAICS2007
2012	22	17	8	8	1	4	NAICS2012
2013	23	18	8	8	2	4	NAICS2012
2014	23	18	8	8	2	4	NAICS2012
2015	25	19	8	9	2	5	NAICS2012
2016	29	19	8	9	2	7	NAICS2012
2017	28	19	8	9	—	6	NAICS2017
2018	25	18	7	9	—	6	NAICS2017
2019	26	18	9	7	—	7	NAICS2017
2020	25	17	8	7	—	7	NAICS2017
2021	26	18	7	8	3	7	NAICS2017
2022	29	19	9	7	3	8	NAICS2022
2023	30	20	9	7	4	8	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53597. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.