BMIE Market 54201

Kewaunee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,209 2020–2024 ACS 5-year estimate ±176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,213 2020–2024 ACS 5-year estimate ±130 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,345 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,795 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,542 2020–2024 ACS 5-year estimate ±6,764 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$835 2020–2024 ACS 5-year estimate ±58 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$183,200 2020–2024 ACS 5-year estimate ±15,762 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	75.5 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54201
Restaurants per 10,000 residents	18.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	54 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54201. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	54.2	54	40%	+21.7
Restaurant Opportunity Score	44.4	44	35%	+15.5
Market Momentum Score	54.1	54	25%	+13.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,209	61	40%	+24.4
Median household income (ACS)	67,542	43	40%	+17.3
Households (ACS)	2,213	63	20%	+12.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	5,209	61	20%	+12.2
Median household income (ACS)	67,542	43	20%	+8.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28.6	83	50%	+41.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-25	12	20%	+2.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 7 · Coffee 4 · Asian 2 · BBQ 2 · Pizza 2 · Sandwiches 2 · Bakery 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Korean 1 · Tea / bubble tea 1

By type

Bar 16 · Restaurant (service type not stated) 10 · Casual dining 7 · Café 3 · Coffee shop 3 · Juice, smoothie, tea 2 · Quick service 2 · Winery / distillery / taproom 2 · Bakery 1 · Brewery / taproom 1 · Catering 1 · Dessert 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
A&W Restaurants A&W Singapore	Quick service	Burgers · American	1025 Lake St	open
Ahnapee Brewery	Brewery / taproom · Bar		202 Clark St	open
Ape's Bar & Grill	Casual dining · Bar		518 4th St	open
Big Lake Tackle Bar	Bar		E5911 Fremont St	open
Blue Yorkie Juicery	Café · Juice, smoothie, tea	Coffee · Juice / smoothies · Healthy / salads / bowls	604 4th St	open
Cadillac Jax BBQ & Brew	Bar	BBQ · Pizza	530 4th St	open
Caffe Tlazo	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	607 4th St	open
China Moon	Restaurant (service type not stated)	Chinese · Asian	709 N Water St	open
City Limits Pub	Bar		1905 Cedar Corners Rd	open
Dairy Dean's Family Restaurant	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	824 4th St	open
Fishtale Ale House	Restaurant (service type not stated)	American	530 4th St	open
Homestead Kitchen & Tap	Restaurant (service type not stated) · Casual dining · Bar		N7551 Co Rd D	open
Hudsons Bar & Grill	Restaurant (service type not stated)		205 Navarino St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1025 Lake St	open
Millie's Pub and Grub	Casual dining · Bar		518 4th St	open
Moe's Corner	Casual dining · Bar	American	N 7298 Co Rd P	open
Must AB	Coffee shop	Coffee	885 Lake St	open
North Water Bakery and Deli Home	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	133 N Water St	open
Obliging 49	Restaurant (service type not stated)	Asian	367 E 120th St S	open
Off The Hook Bar-n-Grill	Casual dining · Bar	American	205 Navarino St	open
Outlined Josh	Restaurant (service type not stated)	Korean	804 N 5th St	open
Red's Rock N' Shore Pub	Bar	American	N6318 State Highway 42	open
Rio Creek Orchards	Café · Coffee shop	Coffee	E4311 State Highway 54	open
Roustabout	Bar		533 4th St	open
Skaliwags	Restaurant (service type not stated) · Casual dining · Bar	American	312 Clark St	open
Smashed On The Rocks	Bar		70 Church St	open
Stadium Diner & Bleachers Bar	Bar		205 Navarino St	open
Steel Steel Belly BBQ Food Truck	Food truck · Catering	BBQ	2025 Lake St	open
Steelhead Saloon	Restaurant (service type not stated)	American	530 4th St	open
Subway	Other	Sandwiches	2217 Lake St	open
The Steele Pour	Bar		322 Steele St	open
Three Eleven Bar & Bistro	Casual dining · Bar		311 Steele St	open
Unbound Spirits Brands	Winery / distillery / taproom		318 Steele St	open
Von Stiehl Winery	Winery / distillery / taproom		115 Navarino St	open
Cool Harbor Restaurant Llc	Restaurant (service type not stated)		70 Church St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	9	6	—	—	—	3	SIC1987
1997	13	10	—	—	—	3	SIC1987
1998	15	12	10	1	1	3	NAICS1997
1999	16	12	9	1	2	4	NAICS1997
2000	15	12	9	1	2	3	NAICS1997
2001	15	12	8	2	2	3	NAICS1997
2002	16	13	11	1	1	3	NAICS1997
2003	15	12	10	2	—	3	NAICS2002
2004	13	11	9	2	—	2	NAICS2002
2005	13	12	11	1	—	1	NAICS2002
2006	12	8	6	2	—	4	NAICS2002
2007	12	8	5	2	1	4	NAICS2002
2008	13	9	5	2	2	4	NAICS2007
2009	13	9	6	2	1	4	NAICS2007
2010	13	10	7	2	1	3	NAICS2007
2011	13	12	8	3	1	1	NAICS2007
2012	14	13	9	4	—	1	NAICS2012
2013	11	9	5	4	—	2	NAICS2012
2014	10	9	5	4	—	1	NAICS2012
2015	9	8	4	4	—	1	NAICS2012
2016	9	8	5	3	—	1	NAICS2012
2017	10	7	4	3	—	3	NAICS2017
2018	10	7	4	3	—	3	NAICS2017
2019	11	7	3	4	—	4	NAICS2017
2020	9	6	—	4	—	3	NAICS2017
2021	11	9	5	4	—	—	NAICS2017
2022	11	8	5	3	—	3	NAICS2022
2023	12	9	7	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54201. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.