BMIE Market 54456

Clark County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,890 2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,489 2020–2024 ACS 5-year estimate ±122 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,085 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,199 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,934 2020–2024 ACS 5-year estimate ±4,601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$778 2020–2024 ACS 5-year estimate ±38 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$174,500 2020–2024 ACS 5-year estimate ±10,507 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	225.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54456
Restaurants per 10,000 residents	14.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-21.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	40 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	23 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54456. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.0	55	40%	+22.0
Restaurant Opportunity Score	35.8	36	35%	+12.5
Market Momentum Score	23.3	23	25%	+5.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,890	63	40%	+25.2
Median household income (ACS)	66,934	42	40%	+16.9
Households (ACS)	2,489	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-21.4	13	35%	+4.6
Restaurants per 10,000 residents (lower = more room)	18.7	41	25%	+10.2
Population (ACS)	5,890	63	20%	+12.6
Median household income (ACS)	66,934	42	20%	+8.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	-21.4	13	30%	+3.9
20-year restaurant growth	22.2	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 7 · Coffee 3 · Pizza 3 · Sandwiches 3 · Bakery 2 · Breakfast 2 · Asian 1 · Chinese 1

By type

Restaurant (service type not stated) 18 · Bar 14 · Casual dining 7 · Quick service 6 · Bakery 2 · Café 2 · Coffee shop 2 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
A & W Restaurant in Neillsville	Restaurant (service type not stated) · Quick service	American		open
A&W A&W	Quick service		501 E Division	open
Becker's A&w, Inc	Restaurant (service type not stated)		501 E Division St	open
Bell’s Farmstand	Bakery	Bakery	W3983 US Highway 10	open
Buck's Dollar Bar	Bar · Restaurant (service type not stated)		801 Hewett St	open
Dippy Creek Saloon II	Casual dining · Bar		133 W 6th St	open
Donna's Cozy Kitchen	Restaurant (service type not stated)	American	Hewitt Street	open
Fannies Supper Club & Motel	Restaurant (service type not stated) · Casual dining	American	W3741 US-10	open
Glass House	Casual dining · Bar		130 W 5th St	open
Hardee’s	Quick service		150 E Division St	open
Haugen-richmond Post #73 The American Legion, Department Of	Restaurant (service type not stated)		6 Boon Blvd	open
Hondipo"	Bar		719 N Hewett St	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	608 E Division St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	210 W Division St	open
JD's Brickyard Pub & Grub	Bar	American	203 W 7th St	open
Just Love Coffee Cafe Just Love Coffee Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	216 Sunset Pl	open
King House Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	537 Hewett St	open
Love + Flour Bakery	Bakery · Restaurant (service type not stated)	Bakery	510 Hewett St	open
Low Rider Tavern	Bar		N2472 WI-95	open
Marty's Foods Inc	Specialty food shop · Quick service	Sandwiches	320 E Division St	open
Neillsville Breakfast Club	Restaurant (service type not stated) · Casual dining	Breakfast · American	150 E Division St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	303 E Division St Clark	open
Riviera Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		N1035 Riviera Ave	open
Riviera Resort- Cabins & RV Rentals	Bar · Restaurant (service type not stated)		N1035 Riviera Ave	open
Rooster Bar	Bar		709 Hewett St	open
Schmitty's On Main	Casual dining	American · Breakfast	436 Hewett St	open
Speakeasy Bar	Casual dining · Bar	American	W7652 US Highway 10	open
Starla	Bar		W6991 State Highway 95	open
Strike Time Lanes	Bar		11 S Grand Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7 S Grand Ave	open
Subway	Other	Sandwiches	7 S Grand Ave	open
The Green Lantern Bar and Grill	Bar · Restaurant (service type not stated)		231 W 7th St	open
Thirsty bookworm	Coffee shop	Coffee	508 Hewett St	open
Tiki II Oasis	Café · Restaurant (service type not stated)	Coffee	N1038 Riviera Ave	open
Tipsy Tiki Bar	Bar		N1038 Riviera Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	8	—	—	—	4	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	8	7	—	—	—	1	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	11	10	6	4	—	1	NAICS1997
1999	11	10	6	4	—	1	NAICS1997
2000	8	7	3	4	—	1	NAICS1997
2001	8	5	2	3	—	3	NAICS1997
2002	11	6	2	4	—	5	NAICS1997
2003	14	9	5	4	—	5	NAICS2002
2004	13	9	6	3	—	4	NAICS2002
2005	13	10	7	3	—	3	NAICS2002
2006	13	10	7	3	—	3	NAICS2002
2007	13	10	7	3	—	3	NAICS2002
2008	15	11	8	3	—	4	NAICS2007
2009	14	10	7	3	—	4	NAICS2007
2010	13	9	6	3	—	4	NAICS2007
2011	15	11	8	3	—	4	NAICS2007
2012	15	12	8	4	—	3	NAICS2012
2013	17	14	10	4	—	3	NAICS2012
2014	15	12	8	4	—	3	NAICS2012
2015	15	11	8	3	—	4	NAICS2012
2016	15	11	8	3	—	4	NAICS2012
2017	12	11	7	4	—	—	NAICS2017
2018	14	12	8	4	—	—	NAICS2017
2019	13	11	7	4	—	—	NAICS2017
2020	11	11	7	4	—	—	NAICS2017
2021	12	11	7	4	—	—	NAICS2017
2022	13	12	7	4	—	—	NAICS2022
2023	12	11	6	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54456. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.