BMIE Market 54534

Iron County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,393 2020–2024 ACS 5-year estimate ±161 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,168 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,834 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$53,468 2020–2024 ACS 5-year estimate ±5,557 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	51.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$688 2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$123,600 2020–2024 ACS 5-year estimate ±19,002 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	134.7 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54534
Restaurants per 10,000 residents	36.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-53.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-12.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 5–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	29 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	38 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	23 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54534. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	37.5	38	40%	+15.0
Restaurant Opportunity Score	23.2	23	35%	+8.1
Market Momentum Score	25.2	25	25%	+6.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,393	48	40%	+19.3
Median household income (ACS)	53,468	19	40%	+7.8
Households (ACS)	1,168	52	20%	+10.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.2	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	29.3	21	25%	+5.2
Population (ACS)	2,393	48	20%	+9.6
Median household income (ACS)	53,468	19	20%	+3.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-22.2	13	30%	+3.9
20-year restaurant growth	-53.3	2	20%	+0.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (47)

By cuisine

American 8 · Italian 3 · Mexican 3 · Pizza 3 · Coffee 2 · Steakhouse 2 · Asian 1 · Bakery 1 · Chinese 1 · Dessert 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Bar 30 · Restaurant (service type not stated) 17 · Casual dining 15 · Quick service 3 · Coffee shop 2 · Bakery 1 · Café 1 · Dessert 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Bank Club Bar and Grill	Casual dining · Bar		220 Silver St	open
Bear Chaser's Bar &Grill	Casual dining · Restaurant (service type not stated) · Bar		7688N S Island Lake Rd	open
Beer Barrel	Bar		212 Silver St	open
Branding Iron Steak and Smoke House	Casual dining · Bar · Restaurant (service type not stated)	Steakhouse · American	214 Silver St	open
Bucko's Alaska House	Bar		601 Granite St	open
Bucko's Saloon	Bar		405 Silver St	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	3195 Dayton Xenia Rd #750	open
Chub & Sandy's	Bar		405 Copper St	open
Copper Street Pub Hurley	Bar		113 2nd Ave N	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	705 5th Ave N	open
Dan's Auto Repair	Restaurant (service type not stated)		110 5th Ave N	open
Dawn's Never Inn	Casual dining · Bar		29 Silver St	open
Dirty D	Bar		10 Silver St	open
Doogie's Dugout	Bar		211 Silver St	open
El Dorado Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	607 US Highway 51	open
Full moon saloon	Bar		13 Silver St	open
Harmel's Bear Den	Casual dining · Restaurant (service type not stated) · Bar	American	620 US-51	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	200 Silver St	open
Idle Hour Saloon	Bar		27 Silver St	open
Iron Horse Inn	Bar · Casual dining		322 Silver St	open
Iron Nugget	Restaurant (service type not stated) · Casual dining	American	404 Silver St	open
Jerseys Sports Bar & Grill	Bar · Casual dining		219 Silver St	open
Kimball Inn	Restaurant (service type not stated)	Steakhouse · American	6622 US-2	open
Ladder 715	Bar		411 Silver St	open
Late Run Coffee	Coffee shop · Café	Coffee	114 Cary Rd	open
Liberty Bell Chalet	Restaurant (service type not stated)	Italian	109 5th Ave S	open
Mac's Bar	Casual dining · Bar		216 Silver St	open
Neener's Weeners	Restaurant (service type not stated)	Hot dogs · American	212 Silver St	open
Nora's Red Carpet Lounge	Bar		118 Silver St	open
North Pole Saloon	Bar		4934 Center Dr	open
North Star Beverage Co Inc	Other		1400 Odanah Rd	open
Papa Dave's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	410 Silver St	open
Petrusha's Supper Club	Restaurant (service type not stated)	American	Highway 51 S	open
Porkypines Basement Bar	Bar			open
Schneider's Trailside Pub and Grill	Casual dining · Bar		414 Silver St	open
Scotti Pecotti's	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	414 2nd Ave S	open
Sharon's Coffee Company	Bakery · Coffee shop	Bakery · Coffee	122 Silver St	open
Shooters Showgirls Saloon Hurley	Bar		15 Silver St	open
T & T Tavern	Bar			open
Taco Dan	Quick service · Restaurant (service type not stated)	Mexican	219 Silver St	open
The Bell	Restaurant (service type not stated)	Italian · Pizza	10381N US-51	open
The Munch Bar & Tacos	Casual dining · Bar	Mexican	201 Silver St	open
The Upper Block Sports Bar and Grill	Bar · Casual dining	American	318 Silver St	open
Two Times Bar and Grill	Casual dining · Bar			open
VO Basement Bar	Bar		4495W Barth Rd	open
Willy's Still	Bar · Casual dining		7114 Island Lake Rd	open
Yukon 51	Bar · Restaurant (service type not stated)		7936 US-51	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	8	—	—	—	9	SIC1987
1995	16	7	—	—	—	9	SIC1987
1996	18	7	—	—	—	11	SIC1987
1997	24	16	—	—	—	8	SIC1987
1998	23	14	12	1	1	9	NAICS1997
1999	24	14	12	1	1	10	NAICS1997
2000	26	14	12	1	1	12	NAICS1997
2001	24	15	13	1	1	9	NAICS1997
2002	24	14	12	1	1	10	NAICS1997
2003	26	15	12	3	—	11	NAICS2002
2004	24	13	10	3	—	11	NAICS2002
2005	26	14	11	3	—	12	NAICS2002
2006	22	10	7	3	—	12	NAICS2002
2007	27	12	8	3	1	15	NAICS2002
2008	23	10	8	1	1	13	NAICS2007
2009	21	10	8	1	1	11	NAICS2007
2010	23	9	8	1	—	14	NAICS2007
2011	25	10	9	1	—	15	NAICS2007
2012	24	11	10	1	—	13	NAICS2012
2013	22	9	8	1	—	13	NAICS2012
2014	22	10	9	1	—	12	NAICS2012
2015	22	10	9	1	—	12	NAICS2012
2016	18	9	7	1	1	9	NAICS2012
2017	19	9	7	—	—	10	NAICS2017
2018	17	7	6	—	—	9	NAICS2017
2019	19	10	7	—	—	8	NAICS2017
2020	17	9	6	—	—	7	NAICS2017
2021	18	9	6	—	—	9	NAICS2017
2022	18	7	5	—	—	10	NAICS2022
2023	21	7	5	—	—	13	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54534. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54550	1.7 mi	1	2015

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.