BMIE Market 54913

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,147 2020–2024 ACS 5-year estimate ±1,448 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,057 2020–2024 ACS 5-year estimate ±523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,629 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,101 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$105,385 2020–2024 ACS 5-year estimate ±3,484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,203 2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$393,400 2020–2024 ACS 5-year estimate ±13,557 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	64.2 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54913
Restaurants per 10,000 residents	19.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+35.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+260.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+5,300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	54 (range 48–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54913. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.0	85	40%	+34.0
Restaurant Opportunity Score	68.6	69	35%	+24.0
Market Momentum Score	72.8	73	25%	+18.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,147	85	40%	+34.2
Median household income (ACS)	105,385	84	40%	+33.7
Households (ACS)	10,057	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	35	75	35%	+26.2
Restaurants per 10,000 residents (lower = more room)	21.5	34	25%	+8.4
Population (ACS)	25,147	85	20%	+17.1
Median household income (ACS)	105,385	84	20%	+16.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.9	62	50%	+31.2
10-year restaurant growth	35	75	30%	+22.5
20-year restaurant growth	260	96	20%	+19.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (122)

By cuisine

American 19 · Sandwiches 16 · Coffee 13 · Bakery 9 · Pizza 9 · Italian 8 · Mexican 8 · Dessert 7 · Asian 6 · Burgers 5 · Chicken / wings 5 · Juice / smoothies 5 · Ice cream / frozen desserts 4 · BBQ 3 · Breakfast 3 · Chinese 2 · Latin American (other) 2 · Noodles / ramen / pho 2 · Steakhouse 2 · Tea / bubble tea 2 · Greek 1 · Healthy / salads / bowls 1 · Japanese 1 · Korean 1 · Seafood 1 · Sushi 1

By type

Restaurant (service type not stated) 66 · Quick service 27 · Bar 14 · Café 12 · Dessert 12 · Bakery 10 · Casual dining 10 · Coffee shop 10 · Juice, smoothie, tea 6 · Other 6 · Specialty food shop 4 · Brewery / taproom 3 · Buffet 2 · Food truck 2 · Catering 1 · Delivery-focused 1 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
592 Korean BBQ-Appleton	Restaurant (service type not stated)	BBQ · Korean · Asian	4421 W Wisconsin Ave	open
AAC Connections Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	2693 W Grand Chute Blvd	open
Act Progressive Llc	Restaurant (service type not stated)		355 N Casaloma Dr	open
Appleton Casaloma Dr Erbert & Gerbert's	Quick service	Sandwiches	355 N. Casaloma Dr.	open
Arby's Arby's	Quick service	Sandwiches · American	715 W Evergreen Dr	open
Asian Garden Buffet	Buffet		405 N Mall Dr	open
Beefeaters British Grille & Pub Inc	Restaurant (service type not stated)		2331 E Evergreen Dr	open
Bloom N' Brew Co.	Coffee shop · Café	Coffee	5017 W Greenville Dr	open
Bubblelicious Bubble Tea Appleton Location Bubblelicious	Juice, smoothie, tea · Dessert	Tea / bubble tea · Juice / smoothies · Dessert	4301 W Wisconsin Ave	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	4301 W Wisconsin Ave	open
Cafe' Debe'	Coffee shop · Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	3925 N Gateway Dr	open
Carmella's	Restaurant (service type not stated) · Casual dining	Italian · American	716 N Casaloma Dr	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	5208 N Richmond St	open
Cheddar's Scratch Kitchen Cheddar's Scratch Kitchen	Restaurant (service type not stated)	American	4531 W Wisconsin Ave	open
chicken max	Restaurant (service type not stated)	Chicken / wings	4301	open
Chili's Grill & Bar	Restaurant (service type not stated)		1170 N. Casaloma	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	111 N Mall Dr	open
Cinnabon Bakery Cinnabon	Bakery · Restaurant (service type not stated) · Coffee shop	Bakery · Coffee		open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	4301 W Wisconsin Ave Ste 508	open
Copper Rock Coffee	Coffee shop · Dessert · Café	Coffee · Dessert	1835 E Edgewood Dr	open
Cousins Subs	Other	Sandwiches	122 N Fox River Dr	open
Crumbl - Appleton	Dessert	Dessert	4353 W Wisconsin Ave	open
Culver's Culver's	Quick service	Burgers · American	850 W Evergreen Dr	open
Dairy Queen Dairy Queen	Quick service		Fox River Shopping Center	open
Dave's Hot Chicken	Restaurant (service type not stated)	Chicken / wings	4215 W Wisconsin Ave	open
Dhami Sports Bar	Bar · Casual dining		5334 N Richmond St	open
Dippin' Dots	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	4301 W Wisconsin Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	4733 W Michaels Dr	open
Eggrolls Inc.	Quick service · Restaurant (service type not stated)	Asian	1015 Mutual Way	open
El Agave Mexican Grill & Cantina	Restaurant (service type not stated)	Mexican	1750 N Casaloma Dr	open
Erbert & Gerbert's Erbert & Gerbert's	Specialty food shop · Quick service	Sandwiches · American	355 N Casaloma Dr	open
Erbert & Gerbert's Erbert & Gerbert's	Quick service · Restaurant (service type not stated)	Sandwiches	N4012 County Rd E	open
Fava Tea Company	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	706 N Casaloma Dr	open
Five Guys Five Guys	Quick service	Burgers · American	137 Mall Drive Suite 102	open
Fox River Brewery and Restaurant Fox River Brewing Company - Oshkosh	Brewery / taproom · Casual dining · Bar	American	4301 W Wisconsin Ave	open
Freedom County Rd E Erbert & Gerbert's	Quick service	Sandwiches	N4012 County Rd E.	open
Fuddruckers	Restaurant (service type not stated)	Burgers	110 S. Nicolet Rd.	open
Gloria Jean's Coffees Gloria Jean's Coffees	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4301 W Wisconsin Ave	open
Great American Cookies	Bakery	Bakery	4301 W Wisconsin Ave Spc 439	open
Great American Cookies Great American Cookies	Quick service		4186 W. Wisconsin Ave.	open
Happy Joes	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Pizza	3401 E Evergreen Dr	open
Hawg Tyed BBQ @ Northsider	Food truck		W4968 Wege Rd	open
Heavenly Wingz	Restaurant (service type not stated)	Chicken / wings	1835 E Edgewood Dr	open
High Kaliber BBQ & Catering	Catering	BBQ · American	3101 Spirit Ct	open
Holidays Pub & Grill Holidays' pub Ljubljana	Bar · Casual dining		3950 N Richmond St	open
Humphrey Supper Club	Restaurant (service type not stated)	American		open
IHOP IHOP	Restaurant (service type not stated)	American · Breakfast	4101 W Wisconsin Ave	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	1170 N. Casaloma	open
Jaripeo Mexican Grill/appleton	Restaurant (service type not stated)	Mexican	3401 E Evergreen Dr	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	149 N Mall Drive	open
Johnathan's Italian Bistro	Restaurant (service type not stated)	Italian	1910 N Casaloma Dr	open
Kato's Cajun	Restaurant (service type not stated)	Chinese	4301 W Wisconsin Ave	open
Kountry Bar (KB)	Bar · Casual dining		N3095 County Rd A	open
Lone Star Steakhouse and Saloon	Restaurant (service type not stated)	Steakhouse	4421 W Wisconsin Ave	open
Luigis Pizza of Appleton	Restaurant (service type not stated)	Pizza · Italian	1835 E Edgewood Dr #104	open
Machine Shed Restaurant Machine Shed Restaurant	Restaurant (service type not stated)	American · Breakfast	220 N Fox River Dr	open
Mad Chicken	Quick service		4301 W Wisconsin Ave	open
Magnolia Coffee Co.	Coffee shop · Café	Coffee	N2894 WI-47	open
Manderfield's Home Bakery Manderfield's Home Bakery	Bakery · Dessert	Bakery · Dessert	5100 Michael's Dr	open
Mer & Jackie's Supper Club	Restaurant (service type not stated)	American	N4899 County Road Ee	open
Milwaukee Burger Company Milwaukee Burger Company- Franklin	Casual dining · Bar	Burgers · American	421 N Casaloma Dr	open
Mom & Pop's Bakery	Bakery	Bakery	1835 E Edgewood Dr	open
Motovator	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1835 E Edgewood Dr	open
Neighborhood Beer Garden	Bar · Brewery / taproom		Evergreen Dr	open
New York Deli	Other	Sandwiches	1853 N Casaloma Dr	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	4333 W Wisconsin Ave #41	open
Northside Ventures Inc	Restaurant (service type not stated)		W3010 Edgewood Trl	open
Nosh Kitchen & Tap	Specialty food shop · Quick service · Casual dining · Bar	Sandwiches	5120 W Michaels Dr	open
Olive Garden Olive Garden	Restaurant (service type not stated) · Casual dining	Italian · American	1275 N Casaloma Dr	open
Ong's Kitchen	Restaurant (service type not stated)	Asian	1835 E Edgewood Dr #103	open
Orange Julius Dairy Queen	Juice, smoothie, tea · Restaurant (service type not stated) · Quick service	Juice / smoothies	Fox River Shopping Center, 4301 W Wisconsin Ave #3501	open
Orange Julius	Juice, smoothie, tea · Restaurant (service type not stated) · Bar	Juice / smoothies	Fox River Shopping Center, 4301 W Wisconsin Ave Ste 3501	open
Osorio's Latin Fusion	Restaurant (service type not stated)	Mexican · Latin American (other)	1910 N Casaloma Dr	open
P.F. Chang's P.F. Chang's	Restaurant (service type not stated)	Chinese · Asian	1190 N Casaloma Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated)	Pizza · Italian	851 North Casaloma Drive	open
Pardon My Cheesesteak	Restaurant (service type not stated)		4101 W Wisconsin Ave	open
Pita Factory	Restaurant (service type not stated)	Greek	4301 W Wisconsin Ave	open
Pizza Ranch Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	5450 Integrity Way	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pretzelmaker Pretzelmaker	Bakery · Restaurant (service type not stated) · Quick service	Bakery	4301 W Wisconsin Ave	open
Princess Isabel's	Bakery · Dessert	Bakery · Dessert	1835 E Edgewood Dr	open
Qdoba Mexican Eats	Restaurant (service type not stated)	Mexican	4343 W Wisconsin Ave	open
Quiznos	Other	Sandwiches	4764 W Integrity Way	open
Red Lobster Red Lobster	Restaurant (service type not stated)	Seafood · American	1200 N Casaloma Dr	open
Rocky Rococo Pizza and Pasta Rocky Rococo Pizza and Pasta	Restaurant (service type not stated)	Pizza · Italian	4301 W Wisconsin Ave	open
SAP	Restaurant (service type not stated)	Breakfast · American	708 N Casaloma Dr	open
Sarku Japan Sarku Japan	Restaurant (service type not stated)	Japanese · Sushi · Asian	4301 W Wisconsin Ave	open
Sbarro Sbarro	Quick service	Pizza · Italian	4301 W Wisconsin Ave	open
Schlotzsky's Schlotzsky's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches · Pizza	881 N Casaloma Dr	open
Solea Mexican Grill	Restaurant (service type not stated)	Mexican	1104 N Mutual Way	open
Soul Delicious	Food truck		2800 E Enterprise Ave	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3801 N Richmond St	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4339 W Wisconsin Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	955 Mutual Way	open
SUBWAY	Other	Sandwiches	1001 N Mutual Way	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4301 W. Wisconsin Ave., Space No. 622	open
Subway	Other	Sandwiches	2000 E Edgewood Dr	open
SUBWAY	Other	Sandwiches	N4012 Cty Rd E	open
Sweet Tooth & Grill	Dessert		N4006 County Rd E Ste A	open
Sweet Tooth and Grill, LLC	Dessert · Quick service · Bakery	Ice cream / frozen desserts · Bakery	4006 N Ballard Rd	open
Sweetbrunch	Restaurant (service type not stated)		1104 Mutual Way	open
Taco Bell	Quick service		4301 W Wisconsin Ave	open
Taco John's	Quick service · Restaurant (service type not stated)	Mexican	4301 W Wisconsin Ave	open
Tamara's the Cake Guru	Bakery · Dessert	Dessert	1859 N Casaloma Dr	open
Taqueria Muy Salsa	Restaurant (service type not stated)	Mexican · Latin American (other)	555 N Casaloma Dr	open
TGI Fridays	Bar · Restaurant (service type not stated)	BBQ	4699 W Michaels Dr	open
That Healthy Place	Fast casual · Café	Healthy / salads / bowls · Coffee	4155 N Galaxy Dr	open
The Legacy Supper Club	Restaurant (service type not stated)	American	5334 N Richmond St	open
The Shinery Moonshine Company The Shinery Moonshine Company	Winery / distillery / taproom		5120 W Michaels Dr	open
The Shop Bar And Grille, Llc	Restaurant (service type not stated) · Bar		5015 W Greenville Dr	open
The StoneYard The StoneYard Greenville	Bar · Casual dining		W3010 Edgewood Trl	open
Timber Lodge Steakhouse	Restaurant (service type not stated)	Steakhouse	4421 W Wisconsin Ave	open
Toast to Toast Appleton	Restaurant (service type not stated)		1565 N Casaloma Dr	open
Tom's Drive In	Quick service		3950 N Richmond St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	4363 W. Wisconsin Avenue	open
Vande Walle's Candies Inc	Dessert	Dessert	400 N Mall Dr	open
VIA Pizza Napoletana	Restaurant (service type not stated)	Italian · Pizza	716 N Casaloma Dr	open
Vietnamese Cuisine Appleton - Kenson's	Restaurant (service type not stated)	Noodles / ramen / pho · Asian	555 N Casaloma Dr	open
Wave Bar & Ballroom	Bar		2350 N Casaloma Dr	open
World of Beer	Bar · Restaurant (service type not stated) · Brewery / taproom		149 N Mall Dr	open
Y Go By Bar and Grill	Casual dining · Bar		W4506 County Rd S	open
Serious Burger	Restaurant (service type not stated)		4353 W Wisconsin Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	14	10	4	3	3	4	NAICS1997
1999	17	13	5	4	4	4	NAICS1997
2000	17	13	5	4	4	4	NAICS1997
2001	13	8	4	3	1	4	NAICS1997
2002	20	15	8	6	1	3	NAICS1997
2003	21	15	8	5	2	4	NAICS2002
2004	29	22	7	9	6	5	NAICS2002
2005	35	27	11	10	6	6	NAICS2002
2006	34	27	11	10	6	6	NAICS2002
2007	39	33	11	15	7	6	NAICS2002
2008	38	34	12	13	9	4	NAICS2007
2009	44	36	12	16	8	7	NAICS2007
2010	40	34	14	14	6	5	NAICS2007
2011	42	37	14	17	6	4	NAICS2007
2012	46	41	14	18	9	3	NAICS2012
2013	45	40	13	18	9	3	NAICS2012
2014	50	45	16	20	9	3	NAICS2012
2015	46	42	13	20	9	2	NAICS2012
2016	56	49	21	19	9	4	NAICS2012
2017	56	47	21	15	10	3	NAICS2017
2018	62	51	21	19	11	3	NAICS2017
2019	55	45	20	16	9	—	NAICS2017
2020	55	45	22	15	8	—	NAICS2017
2021	56	47	21	16	10	—	NAICS2017
2022	57	49	20	19	10	—	NAICS2022
2023	62	54	23	21	10	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54913. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54911	3.9 mi	96	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.