BMIE Market 54956

Winnebago County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	46,567 2020–2024 ACS 5-year estimate ±832 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	19,431 2020–2024 ACS 5-year estimate ±516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	42,696 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	18,395 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,869 2020–2024 ACS 5-year estimate ±3,699 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,058 2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$256,900 2020–2024 ACS 5-year estimate ±12,109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	61.7 sq mi Census Gazetteer 2020
Restaurants	64 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54956
Restaurants per 10,000 residents	15.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+39.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+88.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	65 (range 62–68) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.58) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54956. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.58, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.5	85	40%	+34.2
Restaurant Opportunity Score	66.4	66	35%	+23.2
Market Momentum Score	59.6	60	25%	+14.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	46,567	96	40%	+38.4
Median household income (ACS)	85,869	69	40%	+27.6
Households (ACS)	19,431	97	20%	+19.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10.3	54	35%	+19.0
Restaurants per 10,000 residents (lower = more room)	13.7	57	25%	+14.4
Population (ACS)	46,567	96	20%	+19.2
Median household income (ACS)	85,869	69	20%	+13.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	10.3	54	30%	+16.3
20-year restaurant growth	39.1	58	20%	+11.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (148)

By cuisine

American 28 · Sandwiches 13 · Pizza 12 · Bakery 11 · Coffee 11 · Mexican 10 · Burgers 9 · Asian 7 · Dessert 6 · Ice cream / frozen desserts 6 · Chinese 5 · Italian 5 · Breakfast 3 · Latin American (other) 3 · Southwestern / Tex-Mex 3 · Japanese 2 · Juice / smoothies 2 · Sushi 2 · BBQ 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Indian 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 71 · Bar 50 · Quick service 27 · Casual dining 25 · Bakery 11 · Dessert 11 · Café 8 · Coffee shop 7 · Specialty food shop 4 · Brewery / taproom 2 · Catering 2 · Delivery-focused 2 · Food truck 2 · Juice, smoothie, tea 2 · Other 2 · Buffet 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
2 Bullyz Bar	Bar		430 Sherry St	open
A&W A&W	Quick service	Burgers · American	1370 Jacobsen Rd	open
A&W Restaurants A&W Singapore	Quick service	Burgers · American	1196 Westowne Dr	open
Allchillakill & Ice Cream Cereal Bar By Frio	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Mexican	1001 Winneconne Ave	open
Apple Valley Pancake House	Restaurant (service type not stated)	Breakfast · American	1022 Main St	open
Applebee's Grill + Bar	Bar		1111 Westowne Dr	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1131 Westowne Dr	open
Aspen Coffee & Tea	Restaurant (service type not stated)		124 W Wisconsin Ave	open
Baoju Restaurant	Restaurant (service type not stated)	Chinese · Vietnamese	415 S Commercial St	open
Barrel 41 Brewing Company	Brewery / taproom		1132 S Commercial St	open
Bay Point Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	944 S Green Bay Rd	open
Beamons Willie	Restaurant (service type not stated) · Bar		1512 S Commercial St	open
Bedrock Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	214 W Cecil St	open
Bee Hive Barn & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	2925 County Rd G	open
Benjamin Rose Candies and More	Dessert · Bakery	Bakery	120 5th St	open
Bergy's Bar	Bar		1148 Shaggy Bark Dr	open
Bogart's	Winery / distillery / taproom		124 W Wisconsin Ave	open
Bradke's Restaurant	Casual dining	American	1022 Main St	open
Brand M Digital Llc	Restaurant (service type not stated)		2422 Industrial Dr	open
Burt's Clubhouse at Westridge	Restaurant (service type not stated)	BBQ	8130 Golf Course Dr	open
Cafe Nu	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1350 W American Dr	open
Cannova's Pizzeria	Restaurant (service type not stated)	Italian · Pizza	113 W Wisconsin Ave	open
Casa de Meacham	Casual dining · Restaurant (service type not stated) · Bar		123 WIsh You Were Here	open
Cedar Bar & Grill	Casual dining · Bar	American	1330 S Commercial St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	1121 Westowne Dr	open
Chistine's Fresh Market	Specialty food shop · Quick service	Sandwiches	636 S Commercial St	open
Commercial Break	Bar · Casual dining	American	1348 S Commercial St	open
Copperstill Bourbon Bar	Bar		211 E Wisconsin Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	667 S Green Bay Rd	open
Cozumel	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1111 Westowne Dr	open
Cranky Pat's Pizza Cranky Pat's	Casual dining · Bar	Pizza	905 S Commercial St	open
Cravem Investments Inc	Restaurant (service type not stated)		911 Tullar Rd	open
Culver's Culver's	Quick service	Burgers · American	1161 Westowne Drive	open
Cy's Asian Bistro	Restaurant (service type not stated)	Asian	208 W Wisconsin Ave	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	910 Gay Dr 910 Gay Dr	open
Dairy Queen Downtown Neenah Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	450 S Commercial St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	436 S Commercial St	open
Double Barrel Saloon	Bar		803 Edward St	open
Dunkin' Dunkin'	Quick service		1155 W Winneconne Ave	open
El Azteca Mexican Restaurant El Azteca Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	878 Fox Point Plaza	open
El Mariachi Mexican Grill - Dale - WI	Restaurant (service type not stated)	Mexican		open
Fire-Lite	Bar		1171 Gillingham Rd	open
Five Hands Porch Stand	Food truck · Restaurant (service type not stated) · Bakery	Bakery	841 Higgins Ave	open
Four Seasons Family Restaurant	Restaurant (service type not stated)	American	1104 S Commercial St	open
Fox Valley Area Labor Temple - Neenah, WI	Restaurant (service type not stated)			open
Gord's Pub	Bar · Casual dining		210 Main St	open
Great Harvest Bread Co.	Bakery · Café	Bakery · Sandwiches · Coffee	116 W Wisconsin Ave	open
Greene's Pour House	Casual dining · Bar		134 W Wisconsin Ave	open
Ground Round	Casual dining · Restaurant (service type not stated) · Bar	American	1010 Cameron Way	open
Guernsey Estates Bakery	Bakery	Bakery	1971 County Road G	open
Hardee's Hardee's	Quick service	Burgers · American	902 S Green Bay Road	open
Hmong and Asian Foods	Restaurant (service type not stated)	Chinese · Asian	8510 State Road 76	open
Holidays Pub and Grill Holidays' pub Ljubljana	Bar · Casual dining		1395 W American Dr	open
Hong Kong Buffet	Buffet	Chinese · Asian	145 W Wisconsin Ave	open
ICU Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	129 N Green Bay Rd	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	1169 W Winneconne Ave	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated)	Sandwiches	911 Tullar Rd	open
JMW Custom Cupcakes and Cakes	Bakery · Dessert · Catering	Dessert · Bakery	410 Haylett St	open
Jo To Go	Restaurant (service type not stated)		1001 W Winneconne Ave	open
Just Dzuricks Cheesecakes	Bakery · Dessert	Bakery · Dessert	214 W Wisconsin Ave	open
Kfc	Restaurant (service type not stated)	Chicken / wings	1020 W Winneconne Ave	open
King Wok	Restaurant (service type not stated)	Chinese · Asian	1051 Winneconne Ave	open
Kitchen Comfort Restaurant Neenah	Restaurant (service type not stated)	Indian · American	8510 WI-76	open
LA Dezign	Bar		800 Butte St	open
Lawlss	Coffee shop	Coffee	124 W Wisconsin Ave	open
Laylas Place	Bar		218 W Wisconsin Ave	open
Level One Restaurant/Lounge	Casual dining · Restaurant (service type not stated) · Bar	American	123 East Wisconsin Avenue	open
Lion's Tail Brewing Co.	Brewery / taproom · Bar		116 S Commercial St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	1053 Winneconne Ave	open
Little Siam	Restaurant (service type not stated)	Thai · Asian	208 W Wisconsin Ave	open
Lord Rumbottom's Pub	Bar		129 N Lake St	open
Lucky Dog'z	Casual dining · Restaurant (service type not stated) · Bar		157 S Green Bay Rd	open
Lund's Rustic Tavern	Bar		2330 Ladybird Dr	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	1130 S Commercial St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	102 E Bell St	open
McDonald's McDonald's	Quick service	Burgers · American	705 S Green Bay Rd	open
Mikeeee’s Payne's Point Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1557 Paynes Point Rd	open
Mistfits Bar Neenah, WI	Bar	Burgers		open
Mr. D’s	Bar · Restaurant (service type not stated)		218 W Wisconsin Ave	open
My Place	Bar		1127 S Commercial St	open
Naughty Chile , Neenah	Restaurant (service type not stated)	Mexican	904 S Green Bay Rd	open
New Dynasty Restaurant	Restaurant (service type not stated)	Chinese · Asian	1413 S Commercial St	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	645 S Green Bay Rd	open
NORI Sushi and Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	1137 Winneconne Ave	open
Oink's Restaurant	Restaurant (service type not stated)	Breakfast · American	8386 WI-76	open
Old 41 Saloon	Casual dining · Bar		293 S Green Bay Rd	open
Pagoni's Pizza	Restaurant (service type not stated)	Pizza	1137 W Winneconne Ave	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	1130 S Commercial St	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated)	Pizza	808 W Winneconne Ave	open
Paper City Pub	Bar		212 W Wisconsin Ave	open
Pappa's Cafe and Pub	Casual dining · Bar	American	1360 S Commercial St	open
Pats Cakes	Bakery	Bakery	1134 Honeysuckle Ln	open
Perkins Restaurant & Bakery	Restaurant (service type not stated)	Breakfast	1121 Westowne Dr	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	965 S Green Bay Rd	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Point Liquor	Restaurant (service type not stated) · Casual dining · Bar		6392 County Rd A	open
Qdoba Mexican Eats	Restaurant (service type not stated)	Mexican	1125 W Winneconne Ave	open
Quench	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1160 Westowne Dr	open
Roxy's Sugar Shack	Bakery · Dessert	Bakery · Dessert		open
Ryans Roast	Coffee shop	Coffee	214 W Wisconsin Ave	open
Sammy's Pizza In Neenah	Restaurant (service type not stated)	Pizza · Italian	322 N Commercial St	open
Sante Wine Bar & Bistro	Bar		108 W Wisconsin Ave	open
Sca Tissue	Quick service		8555 Martin Dr	open
Scoop Dogs	Restaurant (service type not stated) · Dessert · Quick service	Pizza · Hot dogs · Italian · Ice cream / frozen desserts · American	124 W Wisconsin Ave	open
Shellattes	Café · Restaurant (service type not stated) · Coffee shop	Coffee	330 N Commercial St	open
Sherrytown Station	Bar		432 Sherry St	open
Short Branch Saloon	Bar		1102 Harrison St	open
Sidetracked Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	129 N Lake St	open
Simple Simon Bakery	Bakery	Bakery	110 Byrd Ave	open
Snaps Wraps	Restaurant (service type not stated)	Healthy / salads / bowls	1001 W Winneconne Ave	open
Snobiz Neenah	Bar · Dessert	Ice cream / frozen desserts	907 S Commercial St	open
Snowy Cabin	Dessert	Ice cream / frozen desserts	451 S Green Bay Rd	open
Solea Mexican Grill Solea Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1350 Gillingham Rd	open
Spectators Sports Bar & Grill	Bar · Restaurant (service type not stated)		6165 Green Valley Rd	open
St James Cocktail Lounge	Bar		1575 Plaza Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1015 W Winneconne Ave	open
Stuc's Pizza	Restaurant (service type not stated)	Pizza	1350 West American Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1526 S Commercial Street Unit A	open
Subway	Restaurant (service type not stated)	Sandwiches	224 W. Wisconsin Ave.	open
SUBWAY	Other	Sandwiches	1350 Gillingham Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1155 Winneconne Ave	open
Subway	Other	Sandwiches	1350 West American Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	904 S Green Bay Rd	open
Sushi To Go	Restaurant (service type not stated)	Japanese · Sushi	647 S Green Bay Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1171 Westowne Dr	open
The Collective Fox Valley	Restaurant (service type not stated) · Delivery-focused		833 W Cecil St	open
The Dome Sports Bar & Grill	Bar · Casual dining		1338 S Commercial St	open
The Fringe Food And Spirits	Restaurant (service type not stated) · Casual dining · Bar		3501 Winnegamie Dr	open
The Golden Lemon Lemonade Stand	Juice, smoothie, tea · Food truck	Juice / smoothies	604 Caroline St	open
The Pastry Pixie Bakery and Cafe	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	214 W Wisconsin Ave	open
Timshel Cafe	Coffee shop	Coffee	124 W Wisconsin Ave	open
Tom's Drive In	Quick service		1405 S Commercial St	open
Tom's Drive In Tom's Place	Restaurant (service type not stated)	Burgers · American	1395 W American Dr	open
Town Council Kitchen & Bar	Bar	American	133 W Wisconsin Ave	open
Trilliant Food	Restaurant (service type not stated) · Casual dining	American	355 Byrd Ave	open
Two Broke Girlz	Bar		430 Sherry St	open
Uncle Ned's Deli	Specialty food shop · Quick service	Sandwiches	124 W Wisconsin Ave	open
Under the Dome	Bar		116 Main St	open
Vinland Still & Grill Hank Paynes Point Liquor	Bar		6392 County Road A	open
Walmart Bakery	Bakery	Bakery	1155 W Winneconne Ave	open
Willie Beamon's Bar and Grill	Casual dining · Bar	Burgers	2590 County Road II	open
Wissota Chophouse - Neenah / Appleton Wissota Chophouse - Chippewa Falls	Restaurant (service type not stated)	Steakhouse · American	1465 Bryce Dr	open
Woodshed Bar & Grill	Bar · Casual dining	American	2895 County Rd II	open
Xe 54 Wine Bar	Bar		1350 W American Dr	open
Zacatecas Mexican Restaurant	Casual dining · Bar	Mexican · Latin American (other)	145 W Wisconsin Ave	open
Zuppas	Restaurant (service type not stated) · Café	Coffee	124 W Wisconsin Ave	open
Zuppas Market Cafe and Catering	Café · Restaurant (service type not stated) · Catering	Coffee	1540 S Commercial St	open
Tasty Bites Of Wisconsin	Bakery	Bakery	1020 American Dr Ste 4	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	52	34	—	—	—	18	SIC1987
1995	45	31	—	—	—	14	SIC1987
1996	50	35	—	—	—	15	SIC1987
1997	58	40	—	—	—	18	SIC1987
1998	59	39	16	19	4	17	NAICS1997
1999	56	40	18	20	2	14	NAICS1997
2000	53	38	17	19	2	13	NAICS1997
2001	54	38	18	19	1	15	NAICS1997
2002	62	44	21	19	3	15	NAICS1997
2003	61	46	22	19	4	14	NAICS2002
2004	65	48	23	22	2	16	NAICS2002
2005	71	56	33	17	4	15	NAICS2002
2006	68	53	28	20	4	14	NAICS2002
2007	87	63	32	27	3	21	NAICS2002
2008	93	66	27	34	4	25	NAICS2007
2009	85	62	25	31	4	22	NAICS2007
2010	89	65	28	29	7	22	NAICS2007
2011	83	60	24	29	6	21	NAICS2007
2012	80	59	27	28	4	18	NAICS2012
2013	82	58	24	31	3	21	NAICS2012
2014	84	60	27	29	4	21	NAICS2012
2015	80	57	25	29	3	21	NAICS2012
2016	79	57	27	28	2	20	NAICS2012
2017	96	60	24	34	—	22	NAICS2017
2018	96	60	24	32	4	22	NAICS2017
2019	100	62	23	35	4	25	NAICS2017
2020	99	61	23	33	5	26	NAICS2017
2021	91	60	22	32	5	23	NAICS2017
2022	93	61	24	31	5	24	NAICS2022
2023	98	64	24	33	5	26	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54956. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.