BMIE Market 57702

Pennington County, South Dakota · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,595 2020–2024 ACS 5-year estimate ±1,264 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,314 2020–2024 ACS 5-year estimate ±578 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,980 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,142 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$91,457 2020–2024 ACS 5-year estimate ±4,978 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,276 2020–2024 ACS 5-year estimate ±70 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$389,700 2020–2024 ACS 5-year estimate ±15,513 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	285.8 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 57702
Restaurants per 10,000 residents	13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 27–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 57702. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.13, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Dakota and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 225, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.4	85	40%	+34.1
Restaurant Opportunity Score	57.0	57	35%	+19.9
Market Momentum Score	48.1	48	25%	+12.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,595	92	40%	+36.8
Median household income (ACS)	91,457	75	40%	+29.8
Households (ACS)	15,314	94	20%	+18.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.3	19	35%	+6.5
Restaurants per 10,000 residents (lower = more room)	11.0	69	25%	+17.2
Population (ACS)	35,595	92	20%	+18.4
Median household income (ACS)	91,457	75	20%	+14.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.6	59	50%	+29.5
10-year restaurant growth	-9.3	19	30%	+5.6
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (98)

By cuisine

Coffee 15 · American 14 · Pizza 9 · Mexican 7 · Burgers 6 · Dessert 6 · Ice cream / frozen desserts 6 · Asian 4 · Bakery 4 · Italian 4 · Sandwiches 4 · Southwestern / Tex-Mex 4 · Chicken / wings 3 · Japanese 3 · Steakhouse 3 · Indian 2 · Sushi 2 · BBQ 1 · Breakfast 1 · Chinese 1 · Hawaiian / Pacific 1 · Juice / smoothies 1 · Korean 1 · Noodles / ramen / pho 1

By type

Restaurant (service type not stated) 40 · Quick service 23 · Bar 20 · Coffee shop 12 · Café 11 · Dessert 10 · Casual dining 9 · Bakery 5 · Food truck 4 · Delivery-focused 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
2260 Promise Rd Scooter's Coffee	Coffee shop · Café	Coffee	2260 Promise Rd	open
A&W Restaurant	Quick service	Burgers · American	501 Deadwood Ave	open
BHR bar	Bar		10400 W Highway 44	open
Black Hills Blend	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1905 W Main St	open
Black Hills Contraband Distillery	Winery / distillery / taproom		801 Deadwood Ave	open
Black Hills Qmg, Llc	Restaurant (service type not stated)		741 Mountain View Rd	open
Blaze Pizza Blaze Pizza	Quick service	Pizza · Italian	515 Mountain View Rd	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	715 Mountain View Road	open
Burger King Burger King	Quick service	Burgers · American	711 Jackson Boulevard	open
Candy Land	Dessert		6601 Maidstone Ct	open
Canyon Lake Pub & Casino	Bar		4116 Jackson Blvd	open
Chan's Cuppa Joe	Quick service · Restaurant (service type not stated) · Coffee shop	Coffee	2255 Fort Hayes Rd	open
China Luck Chinese Restaurant	Restaurant (service type not stated)		740 Mountain View Rd	open
Chrissy’s Island Grill, LLC	Food truck	Hawaiian / Pacific		open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	1925 W Main St	open
Cordilia's Llc	Food truck · Restaurant (service type not stated)	Mexican	4118 Jackson Blvd	open
Coyote Den	Bar		2823 W Main St	open
Creative Bean Coffee Company	Coffee shop · Food truck	Coffee	Cimarron Park, 4835 Sturgis Rd	open
Culver's Culver's	Quick service	Burgers · American	2121 W. Main Street	open
Curry Masala	Restaurant (service type not stated)	Indian	2050 W Main St Ste 7	open
Daily Adventure Coffee Co	Coffee shop · Café	Coffee	23101 Triangle Trail	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	3535 Canyon Lake Dr	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	5509 Bendt Dr. Suite 301	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2604 West Main Street	open
Eddie’s Tacos RC 2	Food truck	Mexican · Southwestern / Tex-Mex	1510 W Omaha St	open
Everest Cuisine	Restaurant (service type not stated)	Indian · Asian	2328 W Main St	open
Foothills Fence Co.	Bar			open
Gills	Bar		725 Jackson Blvd	open
Glazed And Dazed Donuts	Bakery · Dessert	Dessert	2120 W Main St Ste 4	open
Golden Phoenix	Restaurant (service type not stated)	Chinese · Asian	2421 W Main St	open
Hana Korean Grill & Sushi Bar	Restaurant (service type not stated)	Korean · Sushi · Japanese	3550 Sturgis Rd	open
Horse Creek Inn	Restaurant (service type not stated)	American · Steakhouse	23570 Highway 385	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	615 Mountain View Rd	open
Kelly's Sports Lounge	Bar		825 Jackson Blvd	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	515 Mountain View Rd	open
Koyote Koffee	Café	Coffee	3464 Sturgis Rd	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1951 Moon Meadows Dr	open
Last Mile Brewery	Coffee shop · Brewery / taproom · Café	Coffee · Breakfast	5734 Sheridan Lake Rd Ste 207	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	2120 W Main St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	3625 Jackson Blvd	open
MC Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7201 Mt Rushmore Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2223 W Main St	open
Mexico Tipico	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	23021 Hisega Rd	open
Michelle's Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2050 W Main St	open
Millstone Family Restaurant Millstone Family Restaurants	Restaurant (service type not stated)	American	2010 W Main St	open
Molina Tortilla Factory	Restaurant (service type not stated)		4118 Jackson Blvd	open
Mostly Chocolates	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	7201 Mt Rushmore Rd	open
Mr Goodcents Subs and Pastas	Quick service		2130 Jackson Blvd	open
Musekamp's Grill & Pub	Bar		23191 Highway 385	open
Palmer Creek Taproom	Bar		12720 S Highway 16	open
Papa John's Papa John's	Quick service		1951 MOON MEADOWS DR	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Bakery	Pizza · Bakery	741 Mountain View Road	open
Piesano's Pacchia Piesanos	Restaurant (service type not stated)	Pizza · Italian	3618 Canyon Lake Dr	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza · Chicken / wings	2604 W Main St	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Prarie Berry Winery	Winery / distillery / taproom · Restaurant (service type not stated)			open
Pure Bean SW	Coffee shop	Coffee	5509 Bendt Dr #305	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	741 Mountain View Rd	open
Rapid City, SD - Mountain View Rd. Blaze Pizza	Restaurant (service type not stated)	Pizza	515 Mountain View Road	open
Ridgeline Roadhouse	Casual dining · Bar	Steakhouse	23570 Highway 385	open
Rimrock Happy Tavern	Bar		12300 SD-44	open
Ron's Cafe	Café · Casual dining	Coffee · American	2332 W Main St	open
Rushmore Candy Company	Dessert	Dessert	9815 US-16	open
Salt Block Burgers & Brews	Casual dining · Bar	Burgers · American	7201 Mt Rushmore Rd	open
Sasuke Ramen House	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	2335 W Main St ste110	open
Scoopie, Inc. Dba Culvers	Restaurant (service type not stated)		2121 W Main St	open
Scoopy Cow	Dessert	Ice cream / frozen desserts	2720 Chapel Ln	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2260 Promise Rd	open
Sear Black Hills Steakhouse	Restaurant (service type not stated)	Steakhouse · American	2424 W Main St	open
Shipwrecks Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		9356 Neck Yoke Rd	open
Shooters Inc	Restaurant (service type not stated)		2424 W Main St	open
SoDak Smoke Shack	Restaurant (service type not stated)	BBQ · American	23846 Mill Iron Dr	open
Solace	Restaurant (service type not stated)		5734 Sheridan Lake Rd Ste 204	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	815 Jackson Blvd	open
Spring Creek Grille by Ugly Graffiti	Casual dining · Restaurant (service type not stated) · Bar	American	23756 Arena Dr	open
Star Spangled Batter	Bakery · Dessert	Bakery · Dessert	3618 Canyon Lake Dr	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Café · Bakery	Japanese · Coffee · Sushi · Bakery · Asian	751 Mountain View Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1705 W Main St	open
Subway	Other	Sandwiches	7501 Dunsmore Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	800 Mountain View Rd	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	2783 Deadwood Ave	open
Sun Inn Lounge	Bar		725 Jackson Blvd	open
Sun Lounge RC	Bar		725 Jackson Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	2323 W Main St	open
Taco John's Taco John's	Quick service	Mexican	2810 W Main St	open
TCBY	Dessert	Ice cream / frozen desserts	711 Jackson Blvd	open
The Blue Heron	Restaurant (service type not stated) · Casual dining	American	740 Mountain View Rd	open
The Gaslight Dining Saloon	Restaurant (service type not stated) · Casual dining · Bar		13490 Main St	open
The Iron Phnx	Bar · Restaurant (service type not stated)		3468 Sturgis Rd	open
The Local The Local	Bar · Coffee shop	Coffee	5734 Sheridan Lake Rd Ste 207	open
The Moontime Grill	Casual dining · Restaurant (service type not stated)	American	12310 SD-44	open
The Park 707 Sports Bar & Nightlife	Bar		707 Mountain View Rd	open
Wendy's	Quick service		520 Mountain View Rd	open
Wings and Rings	Restaurant (service type not stated)	Chicken / wings	5622 Sheridan Lake Rd.	open
Wonders Ice Cream Rapid City	Dessert	Ice cream / frozen desserts · Dessert	2050 W Main St	open
Z'mariks Noodle Cafe	Café	Coffee	2335 W Main St	open
Marlin's Family Restaurant	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	2803 Deadwood Ave	closed
Nosh Mobile Eatery	Food truck		2451 S Plaza Dr Ste B	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	38	31	—	—	—	7	SIC1987
1995	29	22	—	—	—	7	SIC1987
1996	31	24	—	—	—	7	SIC1987
1997	37	30	—	—	—	7	SIC1987
1998	41	32	14	15	3	7	NAICS1997
1999	47	36	15	17	4	7	NAICS1997
2000	50	38	18	18	2	7	NAICS1997
2001	50	38	17	17	2	6	NAICS1997
2002	42	31	13	14	2	8	NAICS1997
2003	34	26	12	12	2	5	NAICS2002
2004	39	33	11	19	3	5	NAICS2002
2005	45	38	14	20	4	5	NAICS2002
2006	51	42	14	20	8	7	NAICS2002
2007	50	41	14	20	7	7	NAICS2002
2008	53	43	16	19	8	6	NAICS2007
2009	50	42	17	16	9	7	NAICS2007
2010	50	44	20	16	8	5	NAICS2007
2011	46	40	15	16	9	5	NAICS2007
2012	50	42	15	19	8	4	NAICS2012
2013	52	43	16	20	7	5	NAICS2012
2014	51	40	16	15	9	5	NAICS2012
2015	51	39	15	18	6	5	NAICS2012
2016	55	43	17	20	6	4	NAICS2012
2017	51	38	15	18	5	7	NAICS2017
2018	48	38	17	17	4	5	NAICS2017
2019	45	32	12	16	4	6	NAICS2017
2020	43	33	13	16	4	4	NAICS2017
2021	45	35	14	16	5	4	NAICS2017
2022	53	43	17	19	7	5	NAICS2022
2023	48	39	15	17	7	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 57702. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.