BMIE Market 57703

Pennington County, South Dakota · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,013 2020–2024 ACS 5-year estimate ±1,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,166 2020–2024 ACS 5-year estimate ±483 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,205 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,645 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,739 2020–2024 ACS 5-year estimate ±8,361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,385 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$277,100 2020–2024 ACS 5-year estimate ±11,875 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	129.8 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 57703
Restaurants per 10,000 residents	4.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+87.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,400.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 57703. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.56, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Dakota and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 225, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.4	74	40%	+29.8
Restaurant Opportunity Score	80.3	80	35%	+28.1
Market Momentum Score	91.6	92	25%	+22.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,013	80	40%	+31.8
Median household income (ACS)	83,739	67	40%	+26.6
Households (ACS)	7,166	80	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	87.5	90	35%	+31.4
Restaurants per 10,000 residents (lower = more room)	8.3	79	25%	+19.7
Population (ACS)	18,013	80	20%	+15.9
Median household income (ACS)	83,739	67	20%	+13.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	87.5	90	30%	+26.9
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 6 · Coffee 5 · Pizza 5 · Sandwiches 4 · Juice / smoothies 2 · Mexican 2 · Bakery 1 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 21 · Bar 10 · Quick service 6 · Casual dining 5 · Coffee shop 5 · Café 2 · Juice, smoothie, tea 2 · Bakery 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Airport Restaurant	Restaurant (service type not stated)			open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	3920 Cheyenne Blvd	open
Betty Kaye's Smokehouse	Restaurant (service type not stated)	BBQ	1516 E Saint Patrick St	open
Black Elk Grille	Casual dining · Restaurant (service type not stated) · Bar	American	3333 Jolly Ln	open
Catered Two Productions	Restaurant (service type not stated)		5653 Saturn Dr	open
Chuckwagonrc	Food truck	Hot dogs	3140 Cyclone St	open
Cinnabon Rapid City Airport Cinnabon	Quick service		4550 Terminal Road	open
Dadah Kids Corp	Restaurant (service type not stated)		1624 E Saint Patrick St Ste 101	open
Dakotah Steakhouse	Restaurant (service type not stated)	Steakhouse · American	1325 N Elk Vale Rd	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	840 Timmons Blvd	open
Eglin & Elkvale Scooter's Coffee	Coffee shop · Café	Coffee	3850 Eglin St	open
Elks Lodge	Restaurant (service type not stated)		3333 Jolly Ln	open
Farmer Brothers	Coffee shop	Coffee	2030 Creek Dr	open
Inferno Food By Fire	Fast casual · Bar · Restaurant (service type not stated)	Pizza · Sandwiches · Healthy / salads / bowls	3501 S Dakota 44	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	3851 Eglin St	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	1111 Endeavour Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	3919 Cheyenne Blvd	open
MUNCH	Restaurant (service type not stated)		1844 Lombardy Dr	open
Old Folsom Vineyard	Winery / distillery / taproom · Bar			open
Parker's Pub	Bar		22972 Morninglight Dr	open
Paulys Pizzeria and Sub Co	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	1624 E Saint Patrick St	open
Perkins at 1300 N. Elk Vale Rd Rapid City, SD Perkins	Restaurant (service type not stated)	American	1300 N. Elk Vale Rd	open
Perkins Restaurant & Bakery Perkins American Food Co.	Restaurant (service type not stated) · Bakery	American · Bakery	1300 N Elk Vale Rd	open
Perky Cups CUPS Frozen Yogurt	Coffee shop · Juice, smoothie, tea	Coffee · Juice / smoothies	2670 Jolly Ln	open
Rapid Valley Storage	Restaurant (service type not stated)		1670 Centre St	open
Rpm Innovations Inc	Restaurant (service type not stated)		500 Turbine Dr	open
Sally O'Malley's Pub & Casino	Bar		3064 Covington St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	3850 Eglin St	open
Sky Dine Restaurant and Bar	Restaurant (service type not stated) · Casual dining · Bar	American	4550 Terminal Rd	open
Sliders Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		1314 N Elk Vale Rd	open
Starbucks	Coffee shop	Coffee	1910 Provider Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3850 Eglin St	open
T.R.E.A.	Bar · Casual dining		1981 Centre St	open
Taco Bell Taco Bell	Quick service	Mexican	1024 Endeavour Blvd.	open
Taco John's Taco John's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3812 Eglin St	open
Valley Sports Bar & Grill	Casual dining · Bar		1865 S Valley Dr	open
Valley Taphouse	Bar		3751 Homestead St #4	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1998	1	—	—	—	—	1	NAICS1997
1999	2	—	—	—	—	1	NAICS1997
2000	2	—	—	—	—	1	NAICS1997
2001	3	—	—	—	—	2	NAICS1997
2002	4	1	—	—	1	3	NAICS1997
2003	4	3	2	—	1	1	NAICS2002
2004	6	5	2	2	1	1	NAICS2002
2005	5	3	1	1	1	2	NAICS2002
2006	7	5	2	2	1	2	NAICS2002
2007	5	4	1	3	—	1	NAICS2002
2008	6	4	1	3	—	1	NAICS2007
2009	9	7	2	5	—	2	NAICS2007
2010	9	7	2	5	—	2	NAICS2007
2011	10	7	3	4	—	3	NAICS2007
2012	9	6	1	5	—	3	NAICS2012
2013	9	8	2	5	1	1	NAICS2012
2014	10	9	3	5	1	1	NAICS2012
2015	10	8	3	5	—	1	NAICS2012
2016	11	10	3	7	—	1	NAICS2012
2017	11	10	3	7	—	—	NAICS2017
2018	11	10	3	7	—	—	NAICS2017
2019	11	10	3	7	—	—	NAICS2017
2020	10	9	3	6	—	—	NAICS2017
2021	11	10	3	7	—	—	NAICS2017
2022	13	11	3	7	—	—	NAICS2022
2023	16	15	4	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 57703. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.