BMIE Market 59044

Yellowstone County, Montana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,302 2020–2024 ACS 5-year estimate ±892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,919 2020–2024 ACS 5-year estimate ±441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,971 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,588 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,648 2020–2024 ACS 5-year estimate ±10,090 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$967 2020–2024 ACS 5-year estimate ±208 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$346,500 2020–2024 ACS 5-year estimate ±32,912 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	174.9 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 59044
Restaurants per 10,000 residents	14.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+26.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+26.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 59044. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Montana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 218, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.7	73	40%	+29.1
Restaurant Opportunity Score	65.8	66	35%	+23.0
Market Momentum Score	63.5	64	25%	+15.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,302	74	40%	+29.5
Median household income (ACS)	87,648	71	40%	+28.4
Households (ACS)	4,919	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	26.7	69	35%	+24.1
Restaurants per 10,000 residents (lower = more room)	15.4	51	25%	+12.8
Population (ACS)	12,302	74	20%	+14.7
Median household income (ACS)	87,648	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.8	70	50%	+34.8
10-year restaurant growth	26.7	69	30%	+20.6
20-year restaurant growth	11.8	40	20%	+8.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Coffee 9 · American 7 · Mexican 7 · Pizza 5 · Burgers 4 · Sandwiches 4 · Dessert 3 · Asian 2 · BBQ 2 · Ice cream / frozen desserts 2 · Bakery 1 · Chinese 1 · Italian 1 · Juice / smoothies 1 · Korean 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 30 · Quick service 12 · Bar 9 · Café 7 · Coffee shop 6 · Casual dining 4 · Dessert 3 · Food truck 3 · Specialty food shop 2 · Bakery 1 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
BTB	Restaurant (service type not stated)		203 E Main St	open
Burnin the Bone Smokehouse	Restaurant (service type not stated)	BBQ	203 E Main St	open
Caboose Saloon	Bar · Restaurant (service type not stated)		704 W Main St	open
Cafe Mabel's	Restaurant (service type not stated)	Mexican	801 E Main St	open
Cafétrina Coffee Co	Coffee shop	Coffee	401 E Main St	open
Carlton Depot Eatery and Alehouse	Casual dining · Restaurant (service type not stated) · Bar		331 S Washington Ave	open
City Brew Coffee City Brew Coffee	Coffee shop · Café	Coffee	415 S 1st Ave	open
Dairy Queen	Restaurant (service type not stated)		219 E Main St	open
Dickeys Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	704 1st Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	720 1st Ave	open
Dragon Palace	Restaurant (service type not stated)	Chinese · Asian	409 W Main St	open
F Bar 3 Vineyard, LLC.	Winery / distillery / taproom		1434 McMullen Ln	open
Fat Fender Freddy's	Restaurant (service type not stated) · Casual dining	American	1517 US-212	open
Fiesta Mexicana Fiesta Mexicana Billings Montana	Restaurant (service type not stated) · Casual dining	Mexican · American	216 S 1st Ave	open
Four Oh Stix (Previously Heart & Seoul)	Restaurant (service type not stated)	Korean · Asian · American	7 1st Ave	open
Fowl Play Sports Bar and Casino	Restaurant (service type not stated) · Bar · Casual dining	Pizza · Burgers	220 S 1st Ave	open
Gavica's	Restaurant (service type not stated)	Mexican	112 S 1st Ave Ste 5	open
Guadalajara	Restaurant (service type not stated)	Mexican	216 First Ave.	open
Hardee's	Quick service		103 S 1st Ave	open
Heidi's Coffee Cabin	Coffee shop	Coffee	411 SE 4th St	open
High Plains Brewing	Brewery / taproom · Bar		601 E Main St	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	413 SE 4th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	331 S Washington Ave	open
Koenigstein Eis Cafe	Food truck · Restaurant (service type not stated)		1519 McMullen Ln	open
La Taqueria MT	Food truck · Coffee shop · Café	Coffee	401 E Main St	open
Laurel Eagles 2564	Bar		313 W Main St	open
Laurel Service Center Inc	Restaurant (service type not stated)		305 S 1st Ave	open
Lucky Louies	Bar		117 E Main St	open
Main St. Perk	Café	Coffee	111 E Main St	open
McDonald's McDonald's	Quick service	Burgers · American	301 Se 4th Street	open
MoCones	Dessert	Ice cream / frozen desserts · Dessert	927 1st Ave	open
Montana Italia	Restaurant (service type not stated) · Quick service	Italian	1055 Milwaukee Rd	open
Mountain Mudd Espresso (Laurel)	Coffee shop · Restaurant (service type not stated) · Café	Coffee	20 Montana Ave	open
MR Burritos Mexican Food (Laurel MT)	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	102 S 1st Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	211 Bernhardt Rd	open
Red Rooster Kitchen	Bakery · Catering	Bakery	401 E Main St	open
Redemption Off The Rails	Bar · Restaurant (service type not stated)		203 E Main St	open
Redneck Pizza	Restaurant (service type not stated)	Pizza · American	11 S 5th Ave	open
Sid's East Side Bar & Grill	Bar · Restaurant (service type not stated)		1701 E Main St	open
Snowie Mt.	Dessert · Food truck	Dessert	204 S Washington Ave	open
SoRad Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	River Rd	open
Starbucks Starbucks	Coffee shop · Café	Coffee	205 South First Ave	open
Subway	Other	Sandwiches	401 S 1st Ave Ste A	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	I-90 & SE 4th St	open
Taco Bell Taco Bell	Quick service	Mexican	119 SE 4th Street	open
Taco John's	Quick service · Restaurant (service type not stated)	Mexican	101 1st St S	open
The Beartooth Grill	Restaurant (service type not stated)	Burgers	305 1st Ave	open
The Cracked Egg	Restaurant (service type not stated)		7 1st Ave	open
The Pelican Cafe	Café · Restaurant (service type not stated)	Coffee · American	701 E Main St	open
The Vault Bistro	Bar		101 E Main St	open
The Yogurt Shop	Dessert	Ice cream / frozen desserts · Dessert	105 W Main St	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	309 S 1st Ave	open
Your Pie Pizza	Restaurant (service type not stated)	Pizza	101 S 1st Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	15	—	—	—	5	SIC1987
1995	17	11	—	—	—	6	SIC1987
1996	22	17	—	—	—	5	SIC1987
1997	25	19	—	—	—	6	SIC1987
1998	22	16	8	7	1	6	NAICS1997
1999	21	15	8	7	—	6	NAICS1997
2000	21	15	7	8	—	6	NAICS1997
2001	18	12	7	5	—	6	NAICS1997
2002	22	15	8	6	1	7	NAICS1997
2003	24	17	8	7	2	7	NAICS2002
2004	19	13	7	5	1	6	NAICS2002
2005	21	15	8	6	1	6	NAICS2002
2006	19	14	7	5	2	5	NAICS2002
2007	23	19	9	6	4	4	NAICS2002
2008	22	17	7	6	4	5	NAICS2007
2009	21	15	8	4	3	6	NAICS2007
2010	21	16	7	6	3	5	NAICS2007
2011	19	14	5	7	2	5	NAICS2007
2012	19	14	7	5	2	5	NAICS2012
2013	20	15	8	5	2	4	NAICS2012
2014	21	16	7	6	3	4	NAICS2012
2015	20	15	8	4	3	5	NAICS2012
2016	22	16	8	4	4	4	NAICS2012
2017	22	17	8	5	4	4	NAICS2017
2018	22	17	8	5	4	4	NAICS2017
2019	23	18	8	6	4	4	NAICS2017
2020	21	16	7	5	4	4	NAICS2017
2021	16	11	5	—	4	4	NAICS2017
2022	23	15	6	4	5	6	NAICS2022
2023	26	19	8	5	6	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 59044. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.