BMIE Market 61752

McLean County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,332 2020–2024 ACS 5-year estimate ±168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,743 2020–2024 ACS 5-year estimate ±139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,339 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,812 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,591 2020–2024 ACS 5-year estimate ±15,280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$842 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$178,100 2020–2024 ACS 5-year estimate ±17,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	86.4 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 61752
Restaurants per 10,000 residents	16.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 7–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.22) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	46 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	41 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 61752. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.22, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.3	63	40%	+25.3
Restaurant Opportunity Score	40.9	41	35%	+14.3
Market Momentum Score	24.8	25	25%	+6.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,332	58	40%	+23.2
Median household income (ACS)	87,591	71	40%	+28.3
Households (ACS)	1,743	59	20%	+11.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	18.5	41	25%	+10.3
Population (ACS)	4,332	58	20%	+11.6
Median household income (ACS)	87,591	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	60	71	20%	+14.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 4 · Coffee 4 · Pizza 3 · Burgers 2 · Sandwiches 2 · Breakfast 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Italian 1 · Vegetarian 1

By type

Restaurant (service type not stated) 15 · Bar 4 · Café 3 · Coffee shop 3 · Quick service 3 · Casual dining 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
4 Peanuts Produce	Restaurant (service type not stated) · Food truck	Vegetarian	101 S Walnut St	open
Arby's Arby's	Quick service	Sandwiches · American	505 South Persimmon Dr S Persimmon Dr & Sunset Drive	open
Casey's	Restaurant (service type not stated)	Pizza	417 S Chestnut St	open
Casey's General Store	Restaurant (service type not stated)	Pizza	209 W Washington St	open
Eliza, Inc	Restaurant (service type not stated)		210 Sunset Dr	open
Houdinis Spirits	Bar		106 N Chestnut St	open
Jack's Cafe Jack's	Café · Restaurant (service type not stated)	Coffee · American	210 Sunset Dr #1600	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	300 Sunset Dr	open
Moraine View Restaurant & Kayak Rental	Restaurant (service type not stated)	Breakfast	27374 Moraine View Rd	open
Mumzy’s Coffee	Coffee shop · Café	Coffee	114 E Center St	open
Oak and Flame	Bar		201 E Center St	open
Panthers Pause Dairy Bar	Dessert	Ice cream / frozen desserts · Burgers · American	100 N Main St	open
Pizzeria Roma	Restaurant (service type not stated)	Pizza · Italian	200 E Cedar St	open
Sandy's Place	Coffee shop	Coffee	504 N Walnut St	open
Schweigert Chicken Farm	Restaurant (service type not stated)	Chicken / wings	27841 US Highway 150	open
Shoemaker Farm Drainage	Restaurant (service type not stated)		202 W Pine St	open
Spill'd Beans	Café · Coffee shop	Coffee	222 E Center St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	200 E Cedar Unit A	open
TailGaters Pub	Bar		509 N West St	open
Teddy's Tap Bar & Grill	Bar · Restaurant (service type not stated)		201 E Center St	open
Woody's 50's Diner	Casual dining · Restaurant (service type not stated)	American	805 S Hemlock St	open
Woody's Le Roy, Inc	Restaurant (service type not stated)		805 S Hemlock St	open
Woodys Le Roy Inc - Wac2799	Restaurant (service type not stated)		805 S Hemlock St	open
Balanced Brews Llc	Coffee shop	Coffee	504 N Walnut St	closed
D-j's Place Inc	Bar		106 N Chestnut St	closed
Dinner's Ready	Restaurant (service type not stated)		201 N Chestnut St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	7	7	3	4	—	—	NAICS1997
1999	9	8	3	4	1	—	NAICS1997
2000	5	5	2	2	1	—	NAICS1997
2001	4	3	2	1	—	—	NAICS1997
2002	5	4	2	1	1	—	NAICS1997
2003	8	5	2	2	1	2	NAICS2002
2004	6	5	2	3	—	—	NAICS2002
2005	6	6	2	4	—	—	NAICS2002
2006	5	5	3	2	—	—	NAICS2002
2007	7	7	4	3	—	—	NAICS2002
2008	7	7	4	3	—	—	NAICS2007
2009	8	8	4	4	—	—	NAICS2007
2010	7	7	4	3	—	—	NAICS2007
2011	10	10	6	4	—	—	NAICS2007
2012	12	12	6	6	—	—	NAICS2012
2013	10	10	6	4	—	—	NAICS2012
2014	9	9	5	4	—	—	NAICS2012
2015	9	9	5	4	—	—	NAICS2012
2016	9	9	3	6	—	—	NAICS2012
2017	9	9	3	5	—	—	NAICS2017
2018	10	10	3	6	—	—	NAICS2017
2019	10	10	4	6	—	—	NAICS2017
2020	8	8	4	4	—	—	NAICS2017
2021	10	9	5	4	—	—	NAICS2017
2022	9	9	4	5	—	—	NAICS2022
2023	9	8	3	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 61752. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.