BMIE Market 61853

Champaign County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,831 2020–2024 ACS 5-year estimate ±406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,135 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,206 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,142 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$115,512 2020–2024 ACS 5-year estimate ±13,405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,361 2020–2024 ACS 5-year estimate ±313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$282,200 2020–2024 ACS 5-year estimate ±20,467 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.0 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 61853
Restaurants per 10,000 residents	12.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+23.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+90.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 22–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 61853. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.0	81	40%	+32.4
Restaurant Opportunity Score	75.8	76	35%	+26.5
Market Momentum Score	68.3	68	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,831	76	40%	+30.6
Median household income (ACS)	115,512	89	40%	+35.5
Households (ACS)	5,135	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	14.2	56	25%	+14.0
Population (ACS)	14,831	76	20%	+15.3
Median household income (ACS)	115,512	89	20%	+17.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10.5	68	50%	+34.1
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	23.5	48	20%	+9.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

Pizza 7 · American 6 · Bakery 5 · Sandwiches 5 · Coffee 4 · Ice cream / frozen desserts 4 · Mexican 4 · Dessert 3 · Italian 3 · Asian 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Japanese 1 · Steakhouse 1

By type

Restaurant (service type not stated) 27 · Bar 9 · Quick service 9 · Dessert 6 · Bakery 5 · Casual dining 4 · Coffee shop 4 · Brewery / taproom 2 · Café 2 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	207 N Lombard St	open
Auggies Steakhouse Inc	Restaurant (service type not stated)		809 S Prairieview Rd	open
Banta Family Farm LLC	Bakery	Bakery	Home Bakery	open
Bewbies	Bar		1111 Beaver Creek Ln	open
Bobcat of Champaign	Restaurant (service type not stated)	American	2005 E Jones Ct	open
Breaking Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	608 E Main St #7428	open
Briks Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1705 Patton Dr	open
Cakes by Lori	Bakery · Restaurant (service type not stated)	Bakery	202 Eastwood Dr	open
Casey's	Restaurant (service type not stated)	Pizza	102 S Prairieview Rd	open
Champaign County Brewing Company	Brewery / taproom		402 E Main St	open
Chophouse On Main	Restaurant (service type not stated)		401 E Main St	open
Constant Cravings	Dessert		Sangamon on Main, 601 E Main St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	601 E Oak St	open
Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	1104 S Heather Dr	open
Dunkin'	Coffee shop	Coffee	1616 Patton Dr	open
El Toro	Restaurant (service type not stated)	Mexican	703 Eastwood Dr	open
Filippo's Pizza and Italian Food	Restaurant (service type not stated)	Italian · Sandwiches · Pizza	2012 Tin Cup Rd	open
Hacienda Rebollo	Restaurant (service type not stated) · Casual dining · Bar	Mexican	1802 Patton Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1005 Purnell Dr	open
Ice Daddy's Frozen Treats	Dessert	Ice cream / frozen desserts · Dessert	703 Eastwood Dr E	open
It'll Do Bar	Bar · Casual dining		215 S Lake of the Woods Rd	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	701 E Main Street	open
JT Walker's Brewery	Brewery / taproom · Casual dining · Bar		402 E Main St	open
Lake Of The Woods Bar & Liquors, Inc.	Bar		204 S Prairieview Rd	open
Los Zarapes	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	840 Eastwood Dr	open
Lucky Moon Pies And More	Bakery	Bakery	703 Eastwood Dr Ste D	open
Mahomet Family Restaurant	Restaurant (service type not stated)	American	1002 Commercial Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1006 Purnell Dr	open
Millies Millie's Restaurant Nantucket	Bar		106 S Prairie View Rd	open
Monical's Pizza Monical's Pizza	Restaurant (service type not stated)	Pizza · Italian	114 S Lombard St	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1608 patton dr	open
Patricio's Pizza And More	Restaurant (service type not stated)	Pizza	703 Eastwood Dr	open
Peking House Restaurant	Restaurant (service type not stated)		806 Eastwood Dr	open
Six Red Chairs Bakery	Bakery	Bakery	401 E Oak St	open
Southpaw Social	Casual dining · Restaurant (service type not stated) · Bar	American	806 Eastwood Dr	open
Starbucks	Coffee shop	Coffee	204 N Lombard St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	703 E. Eastwood Center Dr. Suite A	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1005 B S Purnell Dr Ste B	open
Sweet Designs	Bakery · Dessert	Bakery · Dessert	703 Eastwood Dr # B	open
Taco Bell Taco Bell	Quick service		2004 Patton Drive	open
The Hen House	Restaurant (service type not stated)	American		open
The Main Scoop	Dessert	Ice cream / frozen desserts · Dessert	403 E Main St	open
The Main Street Wingery	Restaurant (service type not stated)	Chicken / wings · BBQ · Steakhouse · American	101 N Lombard St	open
The Poke Shack	Restaurant (service type not stated)	Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian	804 Eastwood Dr Ste 1	open
The Wok Chinese Express	Restaurant (service type not stated)	Chinese · Asian	703 Eastwood Dr	open
Whisk Coffee and Wine Bar	Coffee shop · Café · Bar	Coffee	1704 Patton Dr Ste 4	open
YoYo's Coffee & Bar	Coffee shop · Café · Bar	Coffee	104 S Lombard St	open
Uncle Buck's Sport Bar	Bar		215 S Lake of the Woods Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	11	—	—	—	1	SIC1987
1995	13	12	—	—	—	1	SIC1987
1996	12	11	—	—	—	1	SIC1987
1997	13	11	—	—	—	2	SIC1987
1998	13	10	4	6	—	2	NAICS1997
1999	13	10	4	6	—	2	NAICS1997
2000	14	11	3	7	1	2	NAICS1997
2001	18	15	5	9	1	2	NAICS1997
2002	17	15	9	6	—	2	NAICS1997
2003	19	17	10	7	—	2	NAICS2002
2004	20	16	10	6	—	2	NAICS2002
2005	21	17	8	9	—	2	NAICS2002
2006	23	19	9	9	1	2	NAICS2002
2007	21	16	8	6	1	2	NAICS2002
2008	24	18	10	6	1	2	NAICS2007
2009	20	14	10	4	—	2	NAICS2007
2010	22	16	10	5	—	2	NAICS2007
2011	21	15	9	5	—	2	NAICS2007
2012	19	14	7	5	1	2	NAICS2012
2013	21	14	7	6	—	2	NAICS2012
2014	21	15	8	6	—	1	NAICS2012
2015	19	17	8	7	1	1	NAICS2012
2016	22	19	10	8	—	1	NAICS2012
2017	21	18	10	6	—	—	NAICS2017
2018	22	19	11	7	—	—	NAICS2017
2019	22	19	11	7	—	—	NAICS2017
2020	21	19	10	8	—	—	NAICS2017
2021	28	22	11	8	3	—	NAICS2017
2022	24	19	9	9	—	—	NAICS2022
2023	25	21	10	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 61853. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.