BMIE Market 62035

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,892 2020–2024 ACS 5-year estimate ±533 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,497 2020–2024 ACS 5-year estimate ±362 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,494 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,036 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,973 2020–2024 ACS 5-year estimate ±14,752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,225 2020–2024 ACS 5-year estimate ±242 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$182,000 2020–2024 ACS 5-year estimate ±16,615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	43.8 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62035
Restaurants per 10,000 residents	11.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 24–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62035. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.60, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.4	77	40%	+30.9
Restaurant Opportunity Score	66.0	66	35%	+23.1
Market Momentum Score	64.3	64	25%	+16.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,892	78	40%	+31.0
Median household income (ACS)	93,973	77	40%	+30.7
Households (ACS)	6,497	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	15.1	52	25%	+13.1
Population (ACS)	15,892	78	20%	+15.5
Median household income (ACS)	93,973	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.4	61	50%	+30.4
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (54)

By cuisine

Pizza 10 · American 7 · Coffee 7 · Bakery 6 · Sandwiches 4 · Dessert 3 · Asian 2 · Burgers 2 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Mexican 2 · BBQ 1 · Cajun, Creole, Southern 1 · European 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 31 · Bar 12 · Quick service 10 · Casual dining 8 · Bakery 7 · Café 6 · Coffee shop 5 · Dessert 4 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Arandas MX Cocina	Restaurant (service type not stated)	Mexican · Latin American (other)	3200 Godfrey Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	5509 Godfrey Rd	open
Bakers & Hale	Bakery · Restaurant (service type not stated)	Bakery · American	7120 Montclair Ave	open
Beer Barrel Pub	Bar		7205 Montclair Ave	open
Canton Restaurant	Restaurant (service type not stated)		1210 Rosewood Ct	open
Carlin Llc	Restaurant (service type not stated)		3034 Godfrey Rd	open
Carver's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2716 Grovelin St	open
Casey's	Restaurant (service type not stated)	Pizza	6301 Godfrey Rd	open
Casey's	Restaurant (service type not stated)	Pizza	1511 W Delmar Ave	open
Chic N Pig - Permanently Closed	Quick service		3200 Godfrey Rd	open
China Wok	Restaurant (service type not stated)	Chinese · Vietnamese · Asian	2702 Godfrey Rd	open
Clifton Country Inn & Bake Shop	Bakery	Bakery	3015 W Delmar Ave	open
Clifton Terrace Inn	Bar		4922 Clifton Terrace Rd	open
Croxton's Country Cantina	Casual dining · Bar		5104 Airport Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	5785 Godfrey Rd	open
Delmar Public House	Bar · Casual dining		2926 W Delmar Ave	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	3310 Godfrey Rd	open
Duke's Bakery	Bakery	Bakery	Godfrey Road	open
El Mezcal	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3034 Godfrey Rd	open
Epicurean Fare LLC	Restaurant (service type not stated) · Quick service · Specialty food shop · Bakery	Bakery · Sandwiches	1020 W Delmar Ave	open
Eppel's Pantry and Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1918 W Delmar Ave	open
Espress Yourself Coffee Co	Restaurant (service type not stated)		5757 Godfrey Rd	open
Full Moon Lounge	Casual dining · Bar		4922 Clifton Terrace Rd	open
Germania Brew Haus	Café · Coffee shop · Brewery / taproom	Coffee	5775 Godfrey Rd Ste F	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	5608 Humbert Rd	open
Godfrey Rd & Robinwood Dr Scooter's Coffee	Coffee shop · Café	Coffee	5330 Godfrey Rd	open
Hardee's Hardee's	Quick service	Burgers · American	2720 Godfrey Rd	open
Harris's Tavern	Bar		10922 Lockhaven Rd	open
Heinrich's at Lockhaven	Restaurant (service type not stated) · Casual dining · Bar	American	10872 Lawrence Keler Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5311 Godfrey Rd	open
Imo's Pizza Imo's Fans	Restaurant (service type not stated)	Pizza · Italian	2704 Godfrey Rd	open
Joe's Pizza & Pasta Joe's Pizza and Pasta Edwardsville	Restaurant (service type not stated)	Italian · Pizza	5775 Godfrey Rd Ste A	open
Josephine's Tea Room & Gift Shops	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	6109 Godfrey Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2904 W Delmar Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	5218 Godfrey Rd	open
LuciAnna’s Bistrot & Patisserie	Restaurant (service type not stated) · Bakery	European · Bakery	1020 W Delmar Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5511 Godfrey Rd	open
Mister Donut	Bakery · Dessert · Coffee shop	Dessert · Coffee	2720 Grovelin St	open
Pearson's Ice Cream	Dessert	Ice cream / frozen desserts	6304 Humbert Rd	open
Pete's Lounge	Bar · Casual dining		100 Big Arch Rd	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza · Chicken / wings	3030 Godfrey Rd	open
Ranch House	Casual dining · Restaurant (service type not stated) · Bar	American	3330 Godfrey Rd	open
Ropers Regal Beagle	Casual dining · Restaurant (service type not stated) · Bar	American	3043 Godfrey Rd	open
Round Table	Restaurant (service type not stated)	American · Pizza	5407 Godfrey Rd	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5330 Godfrey Rd	open
Shang Hai House Chinese Food	Restaurant (service type not stated)	Chinese · Asian	5741 Godfrey Rd	open
Shivers Frozen Custard & Coffee	Dessert · Coffee shop · Café	Dessert · Coffee	3318 Godfrey Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5755 Godfrey Rd	open
Sunset Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		2807 W Delmar Ave	open
The Hornets Nest	Bar		Winter Lane	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	5777 Godfrey Road	open
Walmart Bakery	Bakery	Bakery	6660 Godfrey Rd	open
Whisler Estates Vineyard	Winery / distillery / taproom		2517 Airport Rd	open
Babycakes Bakery	Bakery	Bakery	6001C Godfrey Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	8	—	—	—	7	SIC1987
1995	19	11	—	—	—	8	SIC1987
1996	16	6	—	—	—	10	SIC1987
1997	16	6	—	—	—	10	SIC1987
1998	20	10	4	4	2	9	NAICS1997
1999	25	15	6	7	2	9	NAICS1997
2000	22	14	6	7	1	6	NAICS1997
2001	22	15	6	9	—	6	NAICS1997
2002	21	14	5	8	1	6	NAICS1997
2003	22	14	3	9	2	7	NAICS2002
2004	26	18	6	8	4	7	NAICS2002
2005	24	19	6	10	3	4	NAICS2002
2006	25	21	6	10	5	3	NAICS2002
2007	23	15	6	8	1	6	NAICS2002
2008	22	14	4	7	3	6	NAICS2007
2009	25	18	5	9	4	6	NAICS2007
2010	26	19	4	10	5	6	NAICS2007
2011	22	16	3	10	3	5	NAICS2007
2012	26	22	9	10	3	3	NAICS2012
2013	24	20	8	9	3	3	NAICS2012
2014	24	21	9	10	2	3	NAICS2012
2015	25	22	8	11	3	3	NAICS2012
2016	24	20	7	11	2	4	NAICS2012
2017	24	20	8	10	—	4	NAICS2017
2018	28	23	10	11	—	4	NAICS2017
2019	27	22	9	11	—	4	NAICS2017
2020	29	24	11	11	—	4	NAICS2017
2021	28	22	10	10	—	5	NAICS2017
2022	32	26	11	11	4	5	NAICS2022
2023	31	24	9	12	3	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62035. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.