BMIE Market 62236

Monroe County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,154 2020–2024 ACS 5-year estimate ±598 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,485 2020–2024 ACS 5-year estimate ±283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,562 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,029 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,981 2020–2024 ACS 5-year estimate ±8,961 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,128 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$306,600 2020–2024 ACS 5-year estimate ±22,812 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	60.3 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62236
Restaurants per 10,000 residents	15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+30.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+136.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 27–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62236. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.9	80	40%	+31.9
Restaurant Opportunity Score	67.6	68	35%	+23.7
Market Momentum Score	67.3	67	25%	+16.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,154	76	40%	+30.3
Median household income (ACS)	108,981	86	40%	+34.4
Households (ACS)	5,485	76	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	18.4	42	25%	+10.4
Population (ACS)	14,154	76	20%	+15.1
Median household income (ACS)	108,981	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.0	71	50%	+35.6
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	30	52	20%	+10.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 6 · Coffee 5 · Dessert 5 · Pizza 5 · Burgers 3 · Ice cream / frozen desserts 3 · Italian 3 · Mexican 3 · Sandwiches 3 · Southwestern / Tex-Mex 3 · Asian 2 · Bakery 2 · Breakfast 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chinese 1 · European 1 · Latin American (other) 1 · Thai 1

By type

Restaurant (service type not stated) 24 · Bar 12 · Quick service 8 · Dessert 6 · Casual dining 5 · Coffee shop 5 · Café 4 · Bakery 2 · Brewery / taproom 2 · Winery / distillery / taproom 2 · Buffet 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Ace's Wild	Bar		208 N Main St Ste G	open
Aunt Maggie's on Main	Buffet		230 N Main St	open
Bully's Smokehouse	Restaurant (service type not stated) · Casual dining · Bar	BBQ · American	1280 Columbia Centre	open
Burger King Burger King	Quick service	Burgers · American	350 Columbia Centre Dr	open
Burger King	Restaurant (service type not stated)		350 Columbia Centre	open
Chateau La Vin	Bar		119 S Main St	open
China Star	Restaurant (service type not stated)	Chinese · Asian	1240 Columbia Centre Dr	open
Columbia City Saloon Bar-grill	Casual dining · Bar		1101 Valmeyer Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	1001 S Main St	open
Dear Diva Desserts	Dessert · Bakery	Dessert · Bakery	321 N Main St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1125 Columbia Ctr	open
Donut Panic	Bakery · Dessert	Dessert · Bakery	1005 S Main St Unit B	open
El Paso MX Cocina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	230 N Main St	open
Graphite	Restaurant (service type not stated)	American · Breakfast	306 S Main St	open
Gruchala's	Casual dining · Bar	American	204 S Main St	open
Hideaway Gaming	Bar		8814 Summer Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	286 Southwoods Dr	open
Imo's Pizza Imo's Fans	Restaurant (service type not stated)	Pizza · Italian	1450 N Evergreen Ln	open
Jimmy John's	Quick service · Restaurant (service type not stated)	Sandwiches	150 Veterans Pkwy	open
Joe Boccardi's Joe Boccardi's Columbia	Restaurant (service type not stated)	Italian · European	117 S Main St	open
Joe's Pizza and Pasta	Restaurant (service type not stated)	Italian · Pizza	117 N Main St	open
Leo B's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1599 N Main St	open
Main Street Sweets	Dessert	Dessert	102 N Main St	open
Marie's Ice Cream Shoppe	Dessert	Ice cream / frozen desserts · Dessert	1220 Columbia Centre Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	300 Columbia Center	open
Miller's Rec Room	Bar		8713 Hanover Industrial Dr	open
Mokka Kaffehaus	Coffee shop	Coffee	180 Columbia Centre	open
Old Monroe Distilling Co.	Winery / distillery / taproom · Brewery / taproom		8787 Rickhouse Road	open
Our Coffee House & Cafe	Café · Coffee shop	Coffee · Breakfast	125 N Rapp Ave	open
Pair of Dice	Bar		117 N Main St	open
Proving Ground Coffee Roaster & Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	180 Columbia Ctr	open
Quiznos	Other	Sandwiches	1550 N Main St	open
Radar Computer Solutions	Restaurant (service type not stated)		207 N Main St Ste 212	open
Rcasa Tex-mex Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex	230 N Main St	open
Reifschneider's Grill and Grape	Restaurant (service type not stated) · Casual dining · Bar	Burgers · American · Pizza	608 N Main St	open
Reifschneider's Llc	Restaurant (service type not stated)		608 N Main St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	1200 Admiral Weinel Blvd.	open
Stumpy's Spirits Distillery	Winery / distillery / taproom · Brewery / taproom		1727 Centerville Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1210 Columbia Centre Dr.	open
Sunset Overlook	Restaurant (service type not stated) · Bar		11604 Bluff Rd	open
Taco Bell Taco Bell	Quick service	Mexican	200 Columbia Center	open
Tequila Mexican Restaurant Tequila Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	850 Columbia Centre Dr	open
Thai House	Restaurant (service type not stated)	Thai · Asian	109 S Main St	open
The Coffee Pot	Coffee shop · Restaurant (service type not stated) · Café	Coffee	613 N Main St	open
Tiny's Pub and Grill	Bar · Casual dining		602 N Main St	open
Top Shooters Sports Bar	Bar		531 Old Rte 3	open
Twice The Ice/M&B Ice	Dessert	Ice cream / frozen desserts	610 S Main St	open
Who Dat's Southern Food Columbia	Restaurant (service type not stated)	Cajun, Creole, Southern	123 S Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	11	—	—	—	4	SIC1987
1995	15	12	—	—	—	3	SIC1987
1996	24	19	—	—	—	5	SIC1987
1997	20	16	—	—	—	4	SIC1987
1998	19	16	6	7	3	3	NAICS1997
1999	17	14	7	5	2	3	NAICS1997
2000	20	17	9	7	1	3	NAICS1997
2001	22	17	8	8	1	5	NAICS1997
2002	20	17	10	5	2	2	NAICS1997
2003	22	20	9	7	4	1	NAICS2002
2004	20	17	8	6	3	2	NAICS2002
2005	24	19	7	9	3	3	NAICS2002
2006	20	16	8	6	2	3	NAICS2002
2007	21	17	9	5	3	3	NAICS2002
2008	26	22	10	7	5	3	NAICS2007
2009	23	20	9	8	3	2	NAICS2007
2010	23	20	11	5	4	2	NAICS2007
2011	22	19	12	4	3	2	NAICS2007
2012	21	19	12	5	2	1	NAICS2012
2013	22	20	13	5	2	1	NAICS2012
2014	24	22	13	7	2	1	NAICS2012
2015	23	21	12	7	2	1	NAICS2012
2016	22	20	11	7	2	1	NAICS2012
2017	26	24	14	7	3	—	NAICS2017
2018	28	23	14	6	3	4	NAICS2017
2019	30	24	15	6	3	5	NAICS2017
2020	30	23	16	5	—	5	NAICS2017
2021	30	24	17	5	—	5	NAICS2017
2022	32	26	16	7	3	4	NAICS2022
2023	31	26	17	6	3	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62236. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.