BMIE Market 62522

Macon County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,185 2020–2024 ACS 5-year estimate ±945 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,102 2020–2024 ACS 5-year estimate ±460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,630 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,395 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,669 2020–2024 ACS 5-year estimate ±6,929 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$794 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$113,600 2020–2024 ACS 5-year estimate ±8,361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.9 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62522
Restaurants per 10,000 residents	9.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-5.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62522. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.4	52	40%	+21.0
Restaurant Opportunity Score	43.2	43	35%	+15.1
Market Momentum Score	32.6	33	25%	+8.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,185	77	40%	+30.7
Median household income (ACS)	50,669	16	40%	+6.3
Households (ACS)	6,102	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.9	21	35%	+7.2
Restaurants per 10,000 residents (lower = more room)	10.5	70	25%	+17.6
Population (ACS)	15,185	77	20%	+15.4
Median household income (ACS)	50,669	16	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-5.9	21	30%	+6.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 13 · Pizza 6 · Sandwiches 6 · Coffee 5 · BBQ 4 · Burgers 4 · Chicken / wings 4 · Breakfast 3 · Bakery 2 · Cajun, Creole, Southern 2 · Dessert 2 · Hot dogs 2 · Italian 2 · Mexican 2 · Seafood 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 30 · Bar 9 · Quick service 9 · Casual dining 4 · Coffee shop 4 · Café 3 · Bakery 2 · Dessert 2 · Other 2 · Brewery / taproom 1 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
121 Coffee Run 121 Coffee Run	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4314 W Main St	open
Baloo's BBQ	Restaurant (service type not stated)	BBQ	137 N Jasper St	open
Blue spoon Again	Casual dining	Breakfast · American	4307 W Main St	open
Cajun Crab & Sharks Fish & Chicken	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1601 W Grand Ave	open
Cardinal Restaurant Group Llc	Restaurant (service type not stated)		1073 W Main St	open
De island curve	Restaurant (service type not stated)	American · BBQ	1011 W Eldorado St	open
Decatur Headwest Subs Head West Sub Stop	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	136 S Oakland Ave	open
Del Carmen's Pizza West	Restaurant (service type not stated)	Pizza · Sandwiches	1601 W Grand Ave	open
Den	Bar		295 W Green St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1119 W Wood St	open
Door 4 Brewing	Brewery / taproom · Bar		1214 W Cerro Gordo St	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery	Bakery · Sandwiches	1184 W Main St	open
First Wok \| Chinese Food	Restaurant (service type not stated)	Chinese · Asian	1683 W King St	open
Frank's Chicago Grill	Restaurant (service type not stated) · Quick service	Hot dogs · American	824 W Eldorado St	open
Franks Chicago Grill	Restaurant (service type not stated)		State Farm, 455 W Eldorado St	open
Garcias Pan Pizza	Restaurant (service type not stated)	Pizza	1099 W Main St	open
Garden Family Restaurant	Restaurant (service type not stated)		1044 W Eldorado St	open
Green Street Lounge	Bar		295 W Green St	open
Hardee's Hardee's	Quick service	Burgers · American	1080 W Eldorado St	open
Hess 21	Restaurant (service type not stated)	Pizza · BBQ · Chicken / wings	930 N Van Dyke St	open
Imagine Cafe Llc	Restaurant (service type not stated)		120 S Oakland Ave	open
Jimmy John's	Other	Sandwiches	1130 W Wood St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1101 Il-48	open
Las Margaritas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1603 W King St	open
Long John Silver's	Restaurant (service type not stated)	Seafood	701 W Eldorado St	open
Lsb	Restaurant (service type not stated) · Casual dining · Quick service · Bar	Italian · American	129 S Oakland Ave	open
McDonald's McDonald's	Quick service	Burgers · American	962 W Eldorado	open
Mi Pueblito	Restaurant (service type not stated)	Mexican	1607 W. King St.	open
MosaicID	Coffee shop · Restaurant (service type not stated)	Coffee	139 S Oakland Ave	open
Perfectly Southern Fried Chicken	Restaurant (service type not stated)	Cajun, Creole, Southern · Chicken / wings · American	355 N Wyckles Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	975 W Eldorado St	open
Pop's Place	Casual dining · Bar · Restaurant (service type not stated)	American	4335 W Main St	open
Pure Coffee House	Coffee shop	Coffee	120 S Oakland Ave	open
Rockwell Coffee Company	Coffee shop · Café	Coffee	550 N Van Dyke St	open
Sky City Grill	Casual dining · Restaurant (service type not stated) · Bar	American	S Oakland Ave & W Main St	open
Subway	Other	Sandwiches	1125 W Wood St Ste 1	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	975 W Eldorado St	open
Sunrise Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	1044 W Eldorado St	open
The Blue Spoon	Restaurant (service type not stated)	Breakfast	120 S Oakland Ave	open
The Cookie Palace	Bakery · Dessert	Bakery · Dessert	269 W Eldorado St suite 6	open
The Frozen Spoon	Dessert	Ice cream / frozen desserts · Dessert	129 S Wyckles Rd	open
The Pizza Place on Main	Restaurant (service type not stated)	Pizza · Italian	4350 W Main St	open
The Sports Zone Bar & Grill	Bar	American · BBQ	4191 W US Highway 36	open
The Vineyard	Winery / distillery / taproom · Bar		1352 W Wood St	open
Tuscany Steak and Pasta House	Restaurant (service type not stated)	American	1099 W Wood St Ste A	open
University Dogs	Restaurant (service type not stated)	Hot dogs · Burgers · American	1135 W Wood St	open
Winery Bar	Bar	Burgers	1093 W Main St	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1491 W King St	open
Dave Cooper & Associates	Coffee shop	Coffee	1234 W Cerro Gordo St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	17	—	—	—	6	SIC1987
1995	22	15	—	—	—	7	SIC1987
1996	21	13	—	—	—	8	SIC1987
1997	26	18	—	—	—	8	SIC1987
1998	23	15	4	9	2	8	NAICS1997
1999	24	16	4	10	2	8	NAICS1997
2000	24	16	5	10	1	8	NAICS1997
2001	25	18	8	9	1	6	NAICS1997
2002	26	15	6	9	—	7	NAICS1997
2003	23	16	7	9	—	6	NAICS2002
2004	25	19	7	12	—	5	NAICS2002
2005	27	19	10	9	—	7	NAICS2002
2006	24	15	5	10	—	8	NAICS2002
2007	24	16	5	11	—	5	NAICS2002
2008	29	17	7	10	—	6	NAICS2007
2009	23	13	4	9	—	6	NAICS2007
2010	24	15	7	8	—	5	NAICS2007
2011	27	15	8	7	—	7	NAICS2007
2012	27	17	9	8	—	6	NAICS2012
2013	27	17	7	10	—	5	NAICS2012
2014	26	17	8	9	—	5	NAICS2012
2015	25	19	8	11	—	5	NAICS2012
2016	24	15	6	9	—	3	NAICS2012
2017	23	15	7	8	—	3	NAICS2017
2018	24	16	7	9	—	3	NAICS2017
2019	25	16	6	10	—	4	NAICS2017
2020	25	15	5	9	—	5	NAICS2017
2021	23	14	5	9	—	5	NAICS2017
2022	24	15	6	9	—	5	NAICS2022
2023	25	16	5	11	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62522. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
62537	3.0 mi	—
62514	4.2 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.