BMIE Market 62535

Macon County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,502 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,252 2020–2024 ACS 5-year estimate ±143 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,370 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$112,000 2020–2024 ACS 5-year estimate ±15,872 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,222 2020–2024 ACS 5-year estimate ±516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$281,000 2020–2024 ACS 5-year estimate ±20,428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62535
Restaurants per 10,000 residents	50.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62535. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.5	68	40%	+27.0
Restaurant Opportunity Score	37.4	37	35%	+13.1
Market Momentum Score	17.4	17	25%	+4.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,502	55	40%	+21.9
Median household income (ACS)	112,000	87	40%	+35.0
Households (ACS)	1,252	53	20%	+10.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	34.3	17	25%	+4.1
Population (ACS)	3,502	55	20%	+11.0
Median household income (ACS)	112,000	87	20%	+17.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.7	20	50%	+10.2
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	-14.3	15	20%	+3.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

American 9 · Ice cream / frozen desserts 4 · Burgers 3 · Sandwiches 3 · Bakery 2 · Coffee 2 · Dessert 2 · Italian 2 · Mexican 2 · Pizza 2 · Breakfast 1 · Chinese 1 · Indian 1 · Korean 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 19 · Quick service 7 · Dessert 6 · Bakery 3 · Casual dining 3 · Bar 2 · Café 2 · Coffee shop 2 · Specialty food shop 2 · Other 2 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Aa Restaurant Group Inc	Restaurant (service type not stated)		1340 Hickory Point Mall	open
Applebee's	Bar · Restaurant (service type not stated)	Burgers	1275 S Rte 51	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	1146 Hickory Mall	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	43 Hickory Point Mall	open
blu brew	Coffee shop · Café	Coffee · Breakfast	137 S Grant St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	851 South US Route 51	open
Casey's	Restaurant (service type not stated)	Pizza	111 E Cox St	open
Cheddar's Scratch Kitchen	Restaurant (service type not stated)		1340 Hickory Point Drive	open
Cocoday	Other · Juice, smoothie, tea · Dessert	Tea / bubble tea · Ice cream / frozen desserts · Korean	1345 Hickory Point Mall	open
Curry Xpress	Restaurant (service type not stated) · Casual dining	Indian · American	1085 Hickory Point Mall	open
Daily Bread Bakery	Bakery	Bakery	814 Stevens Creek Blvd	open
Heartland Apple Forsyth L.l.c	Restaurant (service type not stated)		1275 S Route 51	open
Krekel's Custard Krekel’s Forsyth	Dessert	Ice cream / frozen desserts · Burgers · American	910 US-51	open
Lil' Big Hungry's	Bakery · Dessert	Dessert	990 Hickory Point Plz	open
Little Jimmy's Italian Ice	Restaurant (service type not stated) · Dessert	Italian · Ice cream / frozen desserts	1401 Koester Dr	open
McAlister's Deli McAlister's Deli	Specialty food shop · Quick service	Sandwiches · American	850 S Route 51	open
McDonald's McDonald's	Quick service	Burgers · American	109 Lucile Avenue	open
Missouri Fiesta Inc	Restaurant (service type not stated)		1400 Hickory Point Dr	open
O'Charley's	Restaurant (service type not stated)	American	927 S Route 51	open
Panda Express	Restaurant (service type not stated)	Chinese	1085 Hickory Point Mall	open
Penn Station East Coast Subs Penn Station East Coast Subs	Quick service · Specialty food shop	Sandwiches	1260 S IL-51	open
Pizza Hut	Restaurant (service type not stated)	Pizza	910 S Route 51	open
Pretzel Twister	Other · Dessert · Quick service	Dessert	1330 Hickory Point Mall	open
Rancho Viejo Mexican Restaurant	Restaurant (service type not stated)		1065 Hickory Point Mall	open
Red Lobster Red Lobster	Restaurant (service type not stated)	Seafood · American	997 US-51	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	960 S IL-51	open
Steak 'n Shake Steak 'n Shake	Casual dining · Restaurant (service type not stated)	American	920 US-51	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1400 Hickory Point Dr, Space # 1558	open
Taco Bell Taco Bell	Quick service	Mexican	1400 Hickory Point Drive	open
Tequilas Pura Vida	Restaurant (service type not stated)	Mexican · Spanish / tapas	104 S State Route 51	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	1155 S. Route 51	open
Villa Pizza	Restaurant (service type not stated)	Italian	1065 Hickory Point Mall	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	11	11	2	5	4	—	NAICS1997
1999	13	13	3	6	4	—	NAICS1997
2000	16	16	4	8	4	—	NAICS1997
2001	13	13	3	6	4	—	NAICS1997
2002	15	15	6	6	3	—	NAICS1997
2003	14	14	4	6	3	—	NAICS2002
2004	14	14	4	6	3	—	NAICS2002
2005	12	12	4	5	2	—	NAICS2002
2006	11	11	4	6	—	—	NAICS2002
2007	16	16	5	8	2	—	NAICS2002
2008	18	18	9	6	2	—	NAICS2007
2009	20	20	11	5	3	—	NAICS2007
2010	18	18	11	3	3	—	NAICS2007
2011	17	17	10	3	3	—	NAICS2007
2012	16	16	10	3	2	—	NAICS2012
2013	15	15	9	3	2	—	NAICS2012
2014	15	14	8	3	2	—	NAICS2012
2015	15	14	8	3	2	—	NAICS2012
2016	18	17	11	3	2	—	NAICS2012
2017	14	13	7	4	—	—	NAICS2017
2018	14	13	8	4	—	—	NAICS2017
2019	13	12	7	5	—	—	NAICS2017
2020	13	12	7	5	—	—	NAICS2017
2021	12	11	5	5	—	—	NAICS2017
2022	12	12	6	5	—	—	NAICS2022
2023	12	12	5	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62535. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
62526	2.1 mi	54	2023
62554	4.6 mi	1	2006

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.