BMIE Market 62650

Morgan County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,821 2020–2024 ACS 5-year estimate ±387 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,787 2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,992 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,648 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,762 2020–2024 ACS 5-year estimate ±5,560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$710 2020–2024 ACS 5-year estimate ±42 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$141,300 2020–2024 ACS 5-year estimate ±9,480 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	197.8 sq mi Census Gazetteer 2020
Restaurants	49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62650
Restaurants per 10,000 residents	17.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	52 (range 48–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.41) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62650. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.41, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.1	67	40%	+26.8
Restaurant Opportunity Score	51.7	52	35%	+18.1
Market Momentum Score	35.1	35	25%	+8.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,821	85	40%	+34.1
Median household income (ACS)	65,762	40	40%	+16.0
Households (ACS)	9,787	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.3	49	35%	+17.2
Restaurants per 10,000 residents (lower = more room)	19.7	38	25%	+9.5
Population (ACS)	24,821	85	20%	+17.0
Median household income (ACS)	65,762	40	20%	+8.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2	25	50%	+12.6
10-year restaurant growth	4.3	49	30%	+14.8
20-year restaurant growth	8.9	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (118)

By cuisine

American 24 · Pizza 12 · Coffee 11 · Sandwiches 11 · Mexican 9 · Burgers 7 · Bakery 6 · BBQ 5 · Dessert 5 · Juice / smoothies 4 · Asian 3 · Japanese 3 · Latin American (other) 3 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Hot dogs 1 · Sushi 1

By type

Restaurant (service type not stated) 60 · Bar 27 · Quick service 27 · Casual dining 20 · Coffee shop 8 · Bakery 7 · Café 7 · Dessert 7 · Food truck 5 · Specialty food shop 4 · Juice, smoothie, tea 4 · Other 3 · Delivery-focused 2 · Brewery / taproom 1 · Buffet 1 · Catering 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
"Martys hawg sawce"	Restaurant (service type not stated)	BBQ	102 Sunwood Rd	open
3-D Nutrition	Juice, smoothie, tea	Juice / smoothies	1724 S Main St	open
4TH and 20 Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		817 Freedman St	open
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	1209 W Morton Ave	open
All Occasion Cakes	Bakery	Bakery	1056 N Fayette St	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1721 W Morton Ave	open
Arby's Arby's	Quick service	Sandwiches · American	1117 W Morton Ave W Morton Ave & Lincoln Ave	open
Area 51 Bar & Grill	Casual dining · Bar		216 E State St	open
Bahan's Tavern	Casual dining · Bar		214 N East St	open
Barney's Pub	Bar · Casual dining		228 W Morton Ave	open
Best Buffet	Buffet · Restaurant (service type not stated)		901 W Morton Ave	open
Bill's West State Tavern	Bar		315 W State St	open
Brick House Barbeque	Restaurant (service type not stated)	BBQ · American	49 S Central Park	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	1235 W Morton Ave	open
Burger King Burger King	Quick service	Burgers · American	905 W Morton Ave	open
BurgerBoard	Restaurant (service type not stated)	Burgers · American	2005 W Morton Ave	open
C-Town Down	Bar · Quick service		118 Peterson Dr	open
Caramel Cravings	Food truck		430 S Westgate Ave	open
Casey's	Restaurant (service type not stated)	Pizza	525 E Morton Ave	open
Casey's	Restaurant (service type not stated)	Pizza	901 W Walnut St	open
Casey's General Store	Restaurant (service type not stated)	Pizza	1312 S Main St	open
Casey's General Store	Restaurant (service type not stated)	Pizza	733 E College Ave	open
Charlie's Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	115 W Lafayette Ave	open
Charlie's Nineteenth Hole	Restaurant (service type not stated) · Casual dining	American	317 Holkenbrink Dr	open
China King	Restaurant (service type not stated)	Chinese · Asian	1237 W Morton Ave	open
Creviston Upscale Cognac and Cigar Lounge	Bar		601 Woodland Pl	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	1360 S Main St 1360 S Main St	open
Domino's Pizza Domino's Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza	302 S West St	open
Don's Place	Bar · Casual dining		207 W Morgan St	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Quick service · Dessert · Coffee shop	Dessert · Coffee	109 E Morton Ave	open
El Patron El Patrón	Restaurant (service type not stated)	Mexican · Latin American (other)	901 W Morton Ave #111	open
El Rancherito	Restaurant (service type not stated)	Mexican	110 W Morton Ave	open
Elm City Roastery	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	216 S Mauvaisterre St	open
Emporium	Bar		214 E State St	open
Fat Daddy's Burgers And Fries	Restaurant (service type not stated)	American	2209 S Main St	open
Foodie Machine	Restaurant (service type not stated)	American · Burgers		open
GoodTime Docs	Casual dining · Restaurant (service type not stated) · Bar		220 S Main St	open
Guse's Pub and Eatery	Bar · Casual dining	American	304 S Main St	open
Hardee's Hardee's	Quick service	Burgers · American	842 W Morton Ave	open
HeadWest Subs Jacksonville Head West Sub Stop	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	401 S Main St	open
Heartland Apple Jacksonville L.l.c	Restaurant (service type not stated)		1721 W Morton Ave	open
Hibachi wagon	Restaurant (service type not stated)	Japanese · Asian	1693 W Morton Ave	open
Holly Cakes Bakery	Bakery · Dessert	Bakery · Dessert	23 S Central Park	open
Icing On the Cake & Bakery	Bakery	Bakery	523 S Main St	open
IHOP	Restaurant (service type not stated)		201 Loves Dr	open
Illinois School For The Deaf Alumni Association	Restaurant (service type not stated)		125 S Webster Ave	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	328 E Morton Ave	open
Kddr, Llc	Restaurant (service type not stated)		2005 W Morton Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	244 West Morton Avenue	open
Kim's Place Cafe	Café · Casual dining	American · Coffee	211 E Court St	open
KJB's	Casual dining · Restaurant (service type not stated) · Bar		222 E State St	open
Kuhl Tyme Korner Inc	Bar		901 W Morton Ave	open
L B Sports	Restaurant (service type not stated)		7 Dunlap Ct	open
Lahey's Lounge	Bar		311 W State St	open
Landes Trucking	Restaurant (service type not stated)		31 Rigg Dr	open
Leo's Pizza	Restaurant (service type not stated)	Pizza · Italian	230 S Main St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	258 W Morton Ave	open
Little Mexico	Restaurant (service type not stated)	Mexican · Latin American (other)	2001 W Morton Ave	open
Lonchera Arandas #4	Food truck · Quick service	Mexican	1693 W Morton Ave	open
Long John Silver's	Quick service		1703 W Morton Ave	open
Los Rancheros Los Rancheros Jacksonville	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1020 Lincoln Ave	open
Los Rancheros Taco Truck IL	Food truck	Mexican	1322 S Main St	open
Los Rancheros Taco Truck Jacksonville Los Rancheros Jacksonville	Restaurant (service type not stated)		2209 S Main St	open
Luckys Luckys	Bar		205 E Morton Ave	open
Mangia Restaurant and Bar	Restaurant (service type not stated) · Casual dining · Bar	American	2210 W Morton Ave	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	154 W. Morton Avenue	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1233 W. Morton Ave.	open
McDonald's McDonald's	Quick service	Burgers · American	520 W Morton	open
Muggsy's Fine Dining	Other	Sandwiches	230 S Mauvaisterre St	open
Mulligans	Bar · Casual dining	British / Irish pub food	7 S Central Park	open
My Buddys BBQ & Catering	Restaurant (service type not stated)	BBQ · American	733 E College Ave	open
New China Buffet	Restaurant (service type not stated)	Chinese	1243 W Morton Ave	open
No Regrets Cookies	Restaurant (service type not stated)		1111 W Morton Ave Ste 10	open
Papa Johns Papa John's Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	940 w morton ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	1119 West Morton Avenue	open
Perk Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	408 W Morton	open
Pizza Hut	Restaurant (service type not stated)	Pizza	818 W Morton Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	117 E Morton Ave Morgan	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Ponderosa Steakhouse	Restaurant (service type not stated)	Steakhouse	1001 W Morton Ave	open
Proud Richard's Restaurant	Restaurant (service type not stated)	Italian · American · Burgers	600 E State St	open
Quiznos	Other	Sandwiches	101 Comfort Dr	open
Rohn Investments Inc	Restaurant (service type not stated)		1521 W Walnut St	open
Rudi's Grill	Casual dining · Bar	American	1913 W Morton Ave	open
SafeCo Jacksonville	Bakery · Dessert · Coffee shop	Dessert · Bakery · Coffee	218 W Morton Ave	open
Schiraz Cafe & Wine Bar	Café · Bar	Coffee · American	27 S Central Park	open
Shrimp Shack Bar & Grill	Casual dining · Bar		1 Pisgah Road	open
Soap Co. Coffee House	Coffee shop · Café	Coffee · Breakfast	207 S Sandy St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1803 West Morton Avenue	open
Springfield Beer Company	Brewery / taproom · Bar		73 E Central Park Plz	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1110 W Morton Ave	open
Steak 'n Shake Steak 'n Shake	Casual dining · Restaurant (service type not stated)	American	1960 W Morton Ave	open
Subway	Other	Sandwiches	1941 W Morton Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	948 W Morton Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	101 Comfort Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1715 W. Walnut St.	open
Sugar & Ice, LLC	Dessert		1244 S Main St	open
Taco Bell Taco Bell	Quick service	Mexican	837 W Morton	open
Taco Gringo Taco_Gringo	Quick service · Restaurant (service type not stated)	Mexican	501 S Main St	open
Taco John's Taco John's	Quick service	Mexican · Southwestern / Tex-Mex	201 Loves Dr	open
the corner deli	Specialty food shop · Quick service	Sandwiches	700 S Diamond St	open
The Dawg Haus	Quick service	Hot dogs	935 S. MAIN ST. (THE CORNER OF MAIN AND MORTON)	open
The Drink Shop	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	408 W Morton Ave	open
The Hangout Bar & Grill	Casual dining · Bar		901 W Superior Ave	open
The Little Stove	Restaurant (service type not stated) · Casual dining	American	56 N Central Park	open
The Patio 200 West College St Jacksonville, il	Café	Coffee	210 W College Ave	open
Twyford BBQ & Catering	Restaurant (service type not stated) · Catering	BBQ · Cajun, Creole, Southern	2562 Twyford Rd	open
Uni Japanese Steak House	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	1233 W Morton Ave	open
VFW	Bar	American	903 E Morton Ave	open
Water's Edge Winery & Bistro	Winery / distillery / taproom · Bar		1061 E Morton Ave	open
Wendy's Wendy's	Quick service	Burgers · American	901 W Morton Ave	open
West Morgan Depot	Bar · Casual dining	BBQ	213 W Morgan St	open
X's & O's Bakery	Bakery · Dessert	Bakery · Dessert	218 W Morton Ave	open
Xolo Café	Food truck · Juice, smoothie, tea	Juice / smoothies	1519 W Walnut St	open
Yummy Yummy Sushi & Hibachi	Restaurant (service type not stated)		1693 W Morton Ave	open
Yummy-Yummy hamachi and Sushi	Food truck · Restaurant (service type not stated)	Japanese · Sushi	1693 S West St	open
Kottage Kafe	Restaurant (service type not stated)		1850 S Main St	closed
Rockin Robyn's	Dessert	Ice cream / frozen desserts	2209 S Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	46	35	—	—	—	11	SIC1987
1995	44	36	—	—	—	8	SIC1987
1996	52	38	—	—	—	14	SIC1987
1997	57	45	—	—	—	12	SIC1987
1998	59	43	16	23	4	13	NAICS1997
1999	62	46	18	24	4	13	NAICS1997
2000	62	46	21	22	3	13	NAICS1997
2001	60	44	17	24	3	13	NAICS1997
2002	58	45	20	22	3	11	NAICS1997
2003	57	45	18	23	4	10	NAICS2002
2004	55	45	15	29	1	8	NAICS2002
2005	51	44	18	26	—	6	NAICS2002
2006	49	42	18	24	—	6	NAICS2002
2007	63	52	22	28	2	8	NAICS2002
2008	61	50	19	27	4	8	NAICS2007
2009	57	44	16	24	4	10	NAICS2007
2010	59	47	22	22	3	9	NAICS2007
2011	61	47	21	23	3	10	NAICS2007
2012	65	48	21	22	4	11	NAICS2012
2013	62	47	22	21	3	9	NAICS2012
2014	61	46	22	21	2	9	NAICS2012
2015	57	42	18	21	2	9	NAICS2012
2016	58	43	19	21	2	9	NAICS2012
2017	63	48	21	23	—	9	NAICS2017
2018	63	50	19	27	—	9	NAICS2017
2019	62	48	20	25	—	9	NAICS2017
2020	62	48	20	25	—	9	NAICS2017
2021	64	50	21	27	—	9	NAICS2017
2022	67	49	20	26	—	9	NAICS2022
2023	64	49	19	27	—	8	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62650. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.