BMIE Market 63028

Jefferson County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,457 2020–2024 ACS 5-year estimate ±1,189 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,061 2020–2024 ACS 5-year estimate ±706 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,413 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,756 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,737 2020–2024 ACS 5-year estimate ±9,999 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$933 2020–2024 ACS 5-year estimate ±28 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$240,000 2020–2024 ACS 5-year estimate ±15,389 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	125.8 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63028
Restaurants per 10,000 residents	13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+45.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+45.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+96.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+168.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	55 (range 48–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63028. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.3	77	40%	+30.9
Restaurant Opportunity Score	68.4	68	35%	+23.9
Market Momentum Score	84.0	84	25%	+21.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,457	88	40%	+35.1
Median household income (ACS)	79,737	62	40%	+24.7
Households (ACS)	11,061	87	20%	+17.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	45.7	79	35%	+27.7
Restaurants per 10,000 residents (lower = more room)	17.9	43	25%	+10.7
Population (ACS)	28,457	88	20%	+17.6
Median household income (ACS)	79,737	62	20%	+12.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	45.7	89	50%	+44.3
10-year restaurant growth	45.7	79	30%	+23.7
20-year restaurant growth	96.2	80	20%	+15.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (82)

By cuisine

American 13 · Pizza 11 · Coffee 10 · Burgers 7 · Asian 6 · Bakery 6 · Sandwiches 6 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Steakhouse 4 · Chicken / wings 3 · Chinese 3 · Dessert 3 · Italian 3 · Seafood 3 · Breakfast 2 · Cajun, Creole, Southern 2 · French 2 · Japanese 2 · Mexican 2 · Sushi 2 · BBQ 1 · Healthy / salads / bowls 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 46 · Quick service 20 · Bar 10 · Coffee shop 9 · Bakery 7 · Café 6 · Dessert 5 · Juice, smoothie, tea 4 · Casual dining 3 · Brewery / taproom 2 · Other 2 · Buffet 1 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
5150 N'Fusion	Restaurant (service type not stated) · Other		2285 US-67 Ste B	open
7 Brew Coffee	Coffee shop	Coffee	606 S Truman Blvd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	690 S Truman Blvd	open
Biele Street Pub	Bar · Casual dining		1100 Shapiro Dr	open
Birdies Bar & Grill	Bar · Restaurant (service type not stated)		1200 American Legion Dr	open
Bob Evans Bob Evans	Restaurant (service type not stated)	American	1003 Veterans Blvd I-55 & HIGHWAY 21A	open
Burger King Burger King	Quick service	Burgers · American	802 Lee Ave	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	1156 W Gannon Dr	open
Cecil Whittaker's Pizzeria	Restaurant (service type not stated)	Pizza	1300 Veterans Blvd	open
Central Tap	Bar		10 E Main St	open
China 1	Restaurant (service type not stated)	Chinese · Asian	1164 W Gannon Dr	open
Crispy Edges Eats and Shakes	Restaurant (service type not stated)	Burgers · American	700 Collins Dr	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	801 Collins Dr	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1304 Veterans Boulevard	open
Eab Ventures, Llc	Restaurant (service type not stated)		1199 Shapiro Dr	open
Elk's Lodge #1721	Bar		1 Elks Dr	open
Fazoli's	Restaurant (service type not stated)	Pizza	807 Lee Ave	open
Festus Tropical Treats LLC	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	520 S Truman Blvd	open
Fortel's Pizza Den	Restaurant (service type not stated)	Pizza	349 N Creek Dr	open
Four Brothers Mead	Winery / distillery / taproom		124 E Main St	open
Frost & Fizz Co.	Dessert	Ice cream / frozen desserts · Dessert	222 E Main St	open
H&k's Sugar Shack	Bakery	Bakery	131 Main St	open
Hardee's Hardee's	Quick service	Burgers · American	1305 Veterans Blvd	open
Harrison Lake Honey	Restaurant (service type not stated) · Food truck		11210 Harrison Lake Rd	open
Hibachi Grill & Supreme Buffet	Restaurant (service type not stated)	Asian	331 N Creek Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	999 W Gannon Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza · Chicken / wings	801 Collins Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1245 American Legion Drive	open
Imo's Pizza Imo's Fans	Restaurant (service type not stated)	Pizza · Italian	1176 E Gannon Dr	open
Iowa Amrita Iowa Amrita	Restaurant (service type not stated)	BBQ	1491 Bedford Street	open
Jack in the Box	Quick service		899 Veterans Blvd	open
Jessica T. Graham Shop Bonus 1	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	37 E Main St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1300 Veterans Pkwy	open
Kasabi Festus Hibachi Sushi and Ramen	Restaurant (service type not stated)	Japanese · Sushi · Asian	343 N Creek Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1199 Shapiro Road	open
Krabby Daddy's Krabby Daddy's Festus	Restaurant (service type not stated)	Seafood · American	102 Pine St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		2591 Hwy 61	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	2591 Highway 61/67	open
Main & Mill Barrelworks	Brewery / taproom · Bar		10 E Main St	open
Main & Mill Brewing Company	Brewery / taproom · Bar		240 E Main St	open
Mama Sue's Kitchen	Bakery	Bakery		open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	515 S Truman	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1150 Gannon Dr	open
McDonald's	Quick service		3224 Burning Tree Ln	open
Nunya's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	202 E Main St	open
Oriental Buffet \| Chinese • Sushi	Buffet · Restaurant (service type not stated)	Chinese	774 S Truman Blvd	open
Panda Express	Quick service	Chinese · Asian	612 S Truman Blvd	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	1075 W Gannon Dr	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	370 Festus Centre Dr	open
Petit Paree Restaurant & Lounge	Restaurant (service type not stated)	American · Seafood · French	228 Main St	open
Petit Paree Restaurant & Lounge \| French Steakhouse	Restaurant (service type not stated)	French · Steakhouse	228 E Main St	open
Pine Mountain Country Coffee house & Mercantile	Coffee shop · Dessert	Coffee · Ice cream / frozen desserts · Breakfast	101 Main St	open
Pogolino's Festus	Restaurant (service type not stated)	Pizza · Italian	29 E Main St	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1300 Veterans Blvd Festus	open
Rice Operations Llc	Restaurant (service type not stated)		218 Main St	open
Rich's Frozen Custard	Dessert	Ice cream / frozen desserts · Dessert	390 Festus Centre Dr	open
Ryan's Grill Buffet and Bakery	Restaurant (service type not stated)	Steakhouse	331 N Creek Dr	open
Saigon Restaurant	Restaurant (service type not stated)	Asian	343 North Creek Drive	open
Six Main	Bar		6 E Main St	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	955 Veterans Blvd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	302 Festus Center Drive	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1003 W Gannon Dr	open
Steak 'n Shake	Quick service · Restaurant (service type not stated)	Burgers	999 Veterans Blvd	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches		open
Subway	Other	Sandwiches	1172 W Gannon Dr	open
Taco Bell Taco Bell	Quick service	Mexican	806 Lee Ave	open
Tanglefoot Coffee&Cream	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	1160 E Gannon Dr	open
Tanglefoot's Steakhouse	Restaurant (service type not stated)	Steakhouse	1198 W Gannon Dr	open
Taytro's Bar and Bistro	Bar · Restaurant (service type not stated)	Cajun, Creole, Southern	331 N Creek Dr	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	1351 Shapiro Dr	open
The Braided Bakery	Bakery	Bakery	126 E Main St	open
The Brick Bistro & Brew	Casual dining · Bar	American	218 E Main St	open
The Brick Bistro & Brew	Coffee shop · Restaurant (service type not stated) · Bar	Coffee · Sandwiches · Pizza	218 E Main St	open
The Corner Cup Micro-Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	2 E Main St	open
The Country Cafe	Restaurant (service type not stated)	American · Cajun, Creole, Southern	2561 US-67	open
The Pasta House Co. Pasta House Festus	Restaurant (service type not stated)	Italian	1606 Galemore St	open
Waffle House Waffle House	Casual dining	American · Breakfast	1304 Veterans Blvd	open
White Castle White Castle	Quick service		1000 HIGHWAY 21A AT I-55	open
White Castle White Castle	Quick service	Burgers · American	1000 Veterans Blvd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1181 W Gannon Dr	open
Freedom Title	Restaurant (service type not stated)		1401 N Truman Blvd	closed
Ruby Tuesday	Restaurant (service type not stated)	American	1120 Shapiro Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	19	—	—	—	4	SIC1987
1995	19	16	—	—	—	3	SIC1987
1996	23	19	—	—	—	4	SIC1987
1997	25	21	—	—	—	4	SIC1987
1998	24	18	7	11	—	4	NAICS1997
1999	22	19	7	12	—	2	NAICS1997
2000	22	19	6	13	—	2	NAICS1997
2001	26	22	7	15	—	2	NAICS1997
2002	30	26	7	18	1	2	NAICS1997
2003	30	26	8	17	1	2	NAICS2002
2004	29	26	8	17	1	2	NAICS2002
2005	33	29	10	18	1	2	NAICS2002
2006	37	32	10	21	1	2	NAICS2002
2007	40	36	15	20	1	2	NAICS2002
2008	41	37	18	16	2	2	NAICS2007
2009	36	33	15	15	2	2	NAICS2007
2010	38	35	15	16	3	2	NAICS2007
2011	38	34	16	15	2	3	NAICS2007
2012	42	37	16	17	2	4	NAICS2012
2013	38	35	14	17	2	2	NAICS2012
2014	36	33	13	16	2	2	NAICS2012
2015	36	33	14	15	2	2	NAICS2012
2016	35	32	13	16	2	2	NAICS2012
2017	40	35	14	18	—	3	NAICS2017
2018	37	35	15	18	—	—	NAICS2017
2019	39	38	14	19	4	—	NAICS2017
2020	39	37	14	19	4	—	NAICS2017
2021	47	45	15	25	5	—	NAICS2017
2022	50	48	16	26	6	—	NAICS2022
2023	53	51	14	28	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63028. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.