BMIE Market 63034

St. Louis County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,908 2020–2024 ACS 5-year estimate ±1,636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,670 2020–2024 ACS 5-year estimate ±506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,761 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,865 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$103,905 2020–2024 ACS 5-year estimate ±10,486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,825 2020–2024 ACS 5-year estimate ±234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$239,300 2020–2024 ACS 5-year estimate ±8,928 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.7 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63034
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-46.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-53.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63034. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.12, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.2	81	40%	+32.5
Restaurant Opportunity Score	69.0	69	35%	+24.1
Market Momentum Score	20.3	20	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,908	80	40%	+32.2
Median household income (ACS)	103,905	83	40%	+33.3
Households (ACS)	6,670	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	3.7	96	25%	+23.9
Population (ACS)	18,908	80	20%	+16.1
Median household income (ACS)	103,905	83	20%	+16.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.5	17	50%	+8.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-46.2	6	20%	+1.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 4 · BBQ 3 · Breakfast 2 · Asian 1 · Bakery 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Coffee 1 · Sandwiches 1

By type

Restaurant (service type not stated) 6 · Casual dining 4 · Bar 3 · Quick service 2 · Bakery 1 · Café 1 · Catering 1

Name	Type	Cuisine	Address	Status
Billy O's Bar and Nightclub	Bar · Casual dining		Coors Light Parkway	open
Breakfast At Brothers Diner	Casual dining	American · Breakfast	3815 Vaile Ave	open
Cali's Corner	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	3827 Vaile Ave	open
Charley's Grilled Subs	Restaurant (service type not stated)		152 Jamestown Mall	open
China Inn Restaurant	Restaurant (service type not stated)	Chinese · Asian	3811 Vaile Ave	open
Hooters	Bar · Restaurant (service type not stated) · Quick service	Sandwiches	2765 N Highway 67	open
Kitty's Korner	Casual dining · Bar	American	4105 N N Hwy 67	open
Memphis Barbecue 365	Catering	BBQ	14440 Mondoubleau Ln	open
New York Grill 4 New York Grill	Restaurant (service type not stated) · Casual dining	American	3805 Vaile Ave	open
Pirtle's Bartesian Wine and Vodka Cafe	Café	Coffee · American		open
Pretzel Time	Bakery	Bakery	171 Jamestown Mall	open
Real McCoy's Grill	Quick service · Restaurant (service type not stated)	BBQ · Burgers · Breakfast	3827 Vaile Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	15	—	—	—	1	SIC1987
1995	15	14	—	—	—	1	SIC1987
1996	16	14	—	—	—	2	SIC1987
1997	15	13	—	—	—	2	SIC1987
1998	19	15	3	9	3	2	NAICS1997
1999	20	16	2	10	4	2	NAICS1997
2000	20	17	4	9	4	1	NAICS1997
2001	17	13	1	8	4	1	NAICS1997
2002	15	14	2	10	2	1	NAICS1997
2003	14	13	2	10	1	1	NAICS2002
2004	15	13	1	11	1	1	NAICS2002
2005	12	11	1	9	1	—	NAICS2002
2006	13	12	1	10	1	—	NAICS2002
2007	11	9	—	7	2	—	NAICS2002
2008	8	7	1	5	1	—	NAICS2007
2009	6	5	—	4	1	—	NAICS2007
2010	9	7	1	5	1	—	NAICS2007
2011	11	10	3	7	—	—	NAICS2007
2012	9	8	3	4	—	—	NAICS2012
2013	9	7	2	4	—	—	NAICS2012
2014	9	8	2	4	1	—	NAICS2012
2015	8	7	2	4	—	—	NAICS2012
2016	8	7	2	4	—	—	NAICS2012
2017	8	7	—	6	—	—	NAICS2017
2018	9	8	—	5	—	—	NAICS2017
2019	10	9	3	5	—	—	NAICS2017
2020	12	9	3	6	—	—	NAICS2017
2021	11	8	—	6	—	—	NAICS2017
2022	11	8	—	7	—	—	NAICS2022
2023	9	7	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63034. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63033	3.3 mi	67	2023
63386	4.1 mi	1	2016
63031	4.2 mi	63	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.