BMIE Market 63052

Jefferson County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,712 2020–2024 ACS 5-year estimate ±1,751 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,659 2020–2024 ACS 5-year estimate ±643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,727 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,922 2020–2024 ACS 5-year estimate ±6,643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$959 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$285,400 2020–2024 ACS 5-year estimate ±13,134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.1 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63052
Restaurants per 10,000 residents	6.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+180.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	28 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63052. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.60, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.9	83	40%	+33.2
Restaurant Opportunity Score	60.3	60	35%	+21.1
Market Momentum Score	27.5	28	25%	+6.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,712	88	40%	+35.2
Median household income (ACS)	92,922	76	40%	+30.4
Households (ACS)	10,659	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.2	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	4.9	92	25%	+23.0
Population (ACS)	28,712	88	20%	+17.6
Median household income (ACS)	92,922	76	20%	+15.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.5	17	50%	+8.5
10-year restaurant growth	-22.2	13	30%	+3.9
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

Sandwiches 7 · Bakery 5 · Coffee 4 · Juice / smoothies 4 · Mexican 4 · Pizza 4 · American 3 · Burgers 3 · Dessert 3 · Asian 2 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Italian 2 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 24 · Bar 12 · Quick service 8 · Casual dining 6 · Bakery 5 · Café 4 · Juice, smoothie, tea 4 · Coffee shop 3 · Dessert 3 · Delivery-focused 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Food truck 1

Name	Type	Cuisine	Address	Status
Adelita's Mexican Cuisine	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1235 Main St	open
At Sunrise	Restaurant (service type not stated) · Casual dining	Breakfast · American	1277 Imperial Main St	open
Baked & Brewed	Coffee shop · Café · Bakery	Coffee · Bakery	1010 Imperial Main	open
Behold Coffee	Coffee shop · Café	Coffee	105 Market St	open
Bobs Drive in	Dessert · Restaurant (service type not stated)	Dessert · Sandwiches · Burgers	5166 US Hwy 61-67	open
Bradley’s Sweet Spot	Bakery	Bakery	4307 Rock Valley Ct	open
Cecil Whittakers Pizzeria	Restaurant (service type not stated)		2855 Seckman Rd	open
Chalsea's Place Tavern	Bar · Restaurant (service type not stated)		6643 U S 61-67	open
China Wok	Delivery-focused	Chinese · Asian	1255 Imperial Main St	open
Detour Grill and Bar	Casual dining · Restaurant (service type not stated) · Bar		2855 Seckman Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1271 Main St	open
Dough Depot	Café · Bakery	Coffee · Sandwiches · Bakery	216 Market St	open
Frankie Gianino's	Restaurant (service type not stated) · Casual dining · Bar	Italian	1209 Main St	open
Frenchy's Cafe & Creperie	Restaurant (service type not stated)	Breakfast	119 Market St	open
Fuji Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1127 Main St	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Sandwiches · Burgers	1202 Main St	open
Joplin's Bar & Grill	Casual dining · Bar	BBQ	1524 Prehistoric Hill Dr	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	2099 Old Hwy 21	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	2865 Seckman Rd	open
Lavear Vineyard	Winery / distillery / taproom		4909 Old Lemay Ferry Rd	open
Lucky Dough Sandwich Shop	Restaurant (service type not stated)		1035 Main St	open
Marcos Tacos	Restaurant (service type not stated) · Food truck	Mexican	1006 Main St	open
Mary's Sweet Shop	Dessert	Dessert	118 Market St	open
Midwest Businesses Brokers	Quick service · Restaurant (service type not stated)	Burgers		open
Nightingale Farms	Bakery · Dessert	Bakery · Dessert	5103 Nightingale Pl	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1270 Imperial Main St	open
PrimeTime Sports Pub	Bar		1272 Imperial Main St	open
Red's Tavern	Bar		5915 US-61	open
Ruma's Deli	Specialty food shop · Quick service	Sandwiches · Pizza	1129 Main St	open
Santino's Cigars & Cocktails	Bar · Restaurant (service type not stated)		1508 Professional Dr	open
Santino's Cigars & Cocktails	Bar		1508 Professional Dr	open
Scottie's Pub House	Bar		1235 Imperial Main	open
Seckman Subs	Specialty food shop · Quick service	Sandwiches	2868 Seckman Rd	open
Smokee Robinson's Cajun Smokehouse	Restaurant (service type not stated)	BBQ	102 Mill St	open
Star Cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2868 Seckman Rd	open
Stop N Go Taqueria	Restaurant (service type not stated) · Juice, smoothie, tea	Mexican · Juice / smoothies	6002 US-61	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1223 Main Street	open
Tavern On Main	Bar		1272 Main St	open
Taylor's Fine Dining	Restaurant (service type not stated)		1027 Main St	open
The Bake Haus	Bakery	Bakery	1900 Chippendale Ln	open
The Beach and Brew Howse	Casual dining · Restaurant (service type not stated) · Bar		6025 3rd St	open
The Cheese Shack	Restaurant (service type not stated)	Sandwiches · American	6043 2nd St	open
The Old House Steakhouse LaChance Vineyards	Winery / distillery / taproom · Juice, smoothie, tea	Seafood · Steakhouse · Juice / smoothies	6035 2nd St	open
Tony's Trading Post	Bar		5426 Old Hwy 21	open
Trattoria Giuseppe	Restaurant (service type not stated) · Casual dining	Italian · American	5442 Old Hwy 21	open
Uplift Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1241 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	5	4	3	1	—	—	NAICS1997
1999	6	4	2	2	—	1	NAICS1997
2000	10	5	2	3	—	3	NAICS1997
2001	8	4	2	2	—	2	NAICS1997
2002	9	8	7	1	—	—	NAICS1997
2003	9	8	7	1	—	—	NAICS2002
2004	8	7	6	1	—	—	NAICS2002
2005	10	7	6	1	—	2	NAICS2002
2006	17	14	10	4	—	1	NAICS2002
2007	20	17	10	7	—	1	NAICS2002
2008	16	13	6	7	—	2	NAICS2007
2009	18	15	8	7	—	2	NAICS2007
2010	20	16	8	8	—	2	NAICS2007
2011	17	12	6	6	—	3	NAICS2007
2012	16	13	6	7	—	2	NAICS2012
2013	20	18	10	7	1	1	NAICS2012
2014	18	16	8	7	—	1	NAICS2012
2015	19	17	8	7	1	1	NAICS2012
2016	17	15	8	6	1	1	NAICS2012
2017	18	16	8	7	—	—	NAICS2017
2018	18	16	7	8	—	—	NAICS2017
2019	18	16	7	8	—	—	NAICS2017
2020	17	13	6	6	—	3	NAICS2017
2021	18	14	6	7	—	3	NAICS2017
2022	19	15	6	7	—	3	NAICS2022
2023	19	14	6	7	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63052. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63012	3.4 mi	5	2023
63010	3.4 mi	78	2023
63053	4.1 mi	3	2019

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.