BMIE Market 63069

Franklin County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,697 2020–2024 ACS 5-year estimate ±1,108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,416 2020–2024 ACS 5-year estimate ±427 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,647 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,145 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,185 2020–2024 ACS 5-year estimate ±8,559 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$909 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$292,100 2020–2024 ACS 5-year estimate ±18,091 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	68.4 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63069
Restaurants per 10,000 residents	10.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+28.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 22–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63069. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.4	70	40%	+28.2
Restaurant Opportunity Score	72.8	73	35%	+25.5
Market Momentum Score	46.1	46	25%	+11.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,697	77	40%	+30.9
Median household income (ACS)	78,185	60	40%	+23.9
Households (ACS)	6,416	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	11.5	67	25%	+16.6
Population (ACS)	15,697	77	20%	+15.5
Median household income (ACS)	78,185	60	20%	+11.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.3	22	50%	+11.2
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	28.6	51	20%	+10.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

American 11 · Burgers 5 · Pizza 5 · Sandwiches 5 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Mexican 4 · Chicken / wings 3 · Latin American (other) 3 · Asian 2 · Bakery 2 · BBQ 2 · Coffee 2 · Dessert 2 · Chinese 1 · Hawaiian / Pacific 1 · Indian 1 · Japanese 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 30 · Quick service 15 · Bar 11 · Casual dining 6 · Dessert 5 · Juice, smoothie, tea 4 · Food truck 3 · Bakery 2 · Coffee shop 2 · Café 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Back Woods Grill	Restaurant (service type not stated) · Bar	American	8600 John McKeever Rd	open
Bam Pizza Enterprises Llc	Restaurant (service type not stated)		2240 W Osage St	open
Brown Jerry's Blues Brews and BBQ	Bar	BBQ · American	147 W Saint Louis St	open
Camila's at the Royal	Restaurant (service type not stated) · Casual dining	Southwestern / Tex-Mex · American	301 W St Louis St	open
Christopher's Corner	Casual dining · Restaurant (service type not stated) · Bar	American	326 S 1st St	open
D Angelos Pacific Llc - Daa5109	Restaurant (service type not stated)		101 E Union St	open
Dat Coffee LLC	Coffee shop · Juice, smoothie, tea · Food truck	Coffee · Juice / smoothies	3564 W Osage St	open
Domino's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	127 E Osage St	open
Double G Brands	Specialty food shop · Quick service	Sandwiches	2243 Rose Ln	open
El Agave Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	180 Lamar Pkwy	open
Franky’s Shaved Ice	Juice, smoothie, tea · Dessert · Bakery	Juice / smoothies · Ice cream / frozen desserts · Bakery	Rose Ln	open
Graze Llc	Restaurant (service type not stated)		409 E Osage St	open
Guffey's Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	3562 W Osage St	open
Hardee's Hardee's	Quick service	Burgers · American	1212 W Osage	open
Hoffman's Drive In	Dessert · Restaurant (service type not stated)	Dessert · Ice cream / frozen desserts	306 S 1st St	open
Huddle House	Restaurant (service type not stated)	American	1350 Thornton St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	279 N Payne St	open
Imo's Pizza Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza	305 Hoven Dr	open
Kamase	Food truck	Japanese · Asian	2312 W Osage St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1922 West Osage St	open
Koa Saint Louis West At Six Flags	Quick service		1847 W Osage St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1280 Hwy 100	open
Lah Productions Inc	Restaurant (service type not stated)		123 E Osage St	open
Little Ireland Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	125 N 1st St	open
Macho Nacho	Quick service	Mexican · Latin American (other)	4900 Six Flags Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1620 W Union St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5699 Fox Creek Rd	open
Naan and curry Naan and curry	Food truck · Restaurant (service type not stated)	Indian	1360 Thornton St	open
New China New China Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	1709 W Osage St	open
Off The Rails Burger Bar	Casual dining · Bar	Burgers · American	100 E St Louis St	open
Pacific Brew Haus	Casual dining · Bar		220 S 1st St	open
Pacific Family Restaurant	Casual dining	American	250 Lamar Pkwy	open
Pacific Valley Dairy	Dessert · Quick service · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	20 Midwest Dr	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2250 W Osage St Franklin	open
Ramblin' Rooster	Restaurant (service type not stated)	Chicken / wings		open
Red Cedar Inn	Restaurant (service type not stated)		1047 E Osage St	open
Rich's Famous Burgers Rich’s Famous Burgers	Restaurant (service type not stated)	Burgers · American	101 E Union St	open
Rickhaus Sports Bar	Casual dining · Bar	American	250 Lamar Pkwy	open
Saddle Up Saloon	Bar · Restaurant (service type not stated)		530 E Osage St	open
Salmoncito	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1282 MO-100	open
Smokin Joes BBQ CO.	Restaurant (service type not stated)	American · Sandwiches · BBQ	3564 W Osage St	open
Snow Monster	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Hawaiian / Pacific	306 S 1st St	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	1475 Thornton St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	123 E Osage St	open
Sully's Black Dog	Bar · Restaurant (service type not stated)		Silver Lake View Dr	open
Taco Bell Taco Bell	Quick service	Mexican	1630 West Osage Street	open
The Cigar Vault	Bar		115 W St Louis St	open
We Decorate Kakes	Bakery · Dessert	Bakery · Dessert	726 W Osage St	open
Winehouse 66	Bar		319 W Saint Louis St	open
Your Basic Biker Bar	Bar		1738 Fawn Cir	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	8	—	—	—	2	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	7	5	—	—	—	2	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	15	13	7	6	—	2	NAICS1997
1999	15	11	7	4	—	4	NAICS1997
2000	15	11	5	6	—	4	NAICS1997
2001	18	15	8	7	—	3	NAICS1997
2002	18	14	7	7	—	4	NAICS1997
2003	20	14	6	8	—	6	NAICS2002
2004	19	14	5	9	—	5	NAICS2002
2005	19	14	6	8	—	5	NAICS2002
2006	17	13	5	8	—	4	NAICS2002
2007	19	14	5	6	3	4	NAICS2002
2008	18	14	7	5	2	3	NAICS2007
2009	18	14	7	5	2	3	NAICS2007
2010	21	17	9	6	2	3	NAICS2007
2011	22	19	10	6	3	2	NAICS2007
2012	18	15	6	7	2	2	NAICS2012
2013	14	12	4	7	1	1	NAICS2012
2014	17	15	7	7	1	1	NAICS2012
2015	17	15	5	8	2	1	NAICS2012
2016	17	14	5	7	2	2	NAICS2012
2017	20	18	5	9	4	—	NAICS2017
2018	24	19	6	9	4	—	NAICS2017
2019	28	22	9	9	4	3	NAICS2017
2020	28	20	8	9	3	3	NAICS2017
2021	25	19	6	9	4	—	NAICS2017
2022	28	22	7	9	6	—	NAICS2022
2023	25	18	6	9	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63069. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.