BMIE Market 63124

St. Louis County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,839 2020–2024 ACS 5-year estimate ±561 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,832 2020–2024 ACS 5-year estimate ±478 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,417 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,935 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$193,942 2020–2024 ACS 5-year estimate ±41,849 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,961 2020–2024 ACS 5-year estimate ±427 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$988,600 2020–2024 ACS 5-year estimate ±93,419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.9 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63124
Restaurants per 10,000 residents	20.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-28.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-31.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.9 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	13 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63124. Projection: linear trend v1, fitted 2013–2023, -0.9 restaurants per year, r² 0.91, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.1	83	40%	+33.2
Restaurant Opportunity Score	51.4	51	35%	+18.0
Market Momentum Score	13.3	13	25%	+3.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,839	72	40%	+28.8
Median household income (ACS)	193,942	99	40%	+39.5
Households (ACS)	4,832	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-37.5	9	35%	+3.0
Restaurants per 10,000 residents (lower = more room)	13.8	57	25%	+14.3
Population (ACS)	10,839	72	20%	+14.4
Median household income (ACS)	193,942	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 13 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.8	17	50%	+8.7
10-year restaurant growth	-37.5	9	30%	+2.6
20-year restaurant growth	-28.6	10	20%	+2.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

American 7 · Coffee 5 · Dessert 4 · Juice / smoothies 3 · Asian 2 · Bakery 2 · Breakfast 2 · Burgers 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Pizza 2 · Caribbean 1 · Halal / kosher 1 · Indian 1 · Italian 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 18 · Dessert 6 · Café 5 · Bakery 3 · Bar 3 · Casual dining 3 · Juice, smoothie, tea 3 · Quick service 2 · Coffee shop 1 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Baskin-robbins	Dessert	Ice cream / frozen desserts	9842 Clayton Rd	open
Chef's Express At Schnucks	Restaurant (service type not stated)	American	8867 Ladue Rd	open
Circle at Crown Cafe	Café · Casual dining	Coffee · Halal / kosher · American	8350 Delcrest Dr	open
Companion Bakery & Cafe	Bakery · Café	Bakery · Coffee · Breakfast	9781 Clayton Rd	open
Deer Creek Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	9820 Clayton Rd	open
Dornaka Restaurant Holdings Llc	Restaurant (service type not stated)		9909 Clayton Rd Ste 224	open
Flaco's Cocina	Restaurant (service type not stated)	Caribbean	8400 Delmar Blvd	open
Gourmet to Go	Specialty food shop · Quick service	Sandwiches	9828 Clayton Rd	open
Guo Bin Chinese Restaurant	Restaurant (service type not stated)		8600 Delmar Blvd	open
House of India	Restaurant (service type not stated)	Indian · Asian	8501 Delmar Blvd	open
I Love Juice Bar-Ladue	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	10283 Clayton Rd	open
JARS by Fabio Viviani	Dessert	Dessert	8853 Ladue Rd	open
Jilly's Cupcake Bar & Cafe	Bakery · Dessert · Café	Dessert · Coffee · Bakery	8509 Delmar Blvd	open
Jillys Cupcake Bar & Cafe	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	8509 Delmar Blvd	open
Ladue Crossing Shake Shack	Quick service		8885 Ladue Road	open
Ladue Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9783 Clayton Rd	open
Lester's Lester's Restaurants	Bar · Casual dining	American	9906 Clayton Rd	open
Maggiemoo's	Dessert	Ice cream / frozen desserts	8853 Ladue Rd Ste Q	open
MOD Pizza MOD Pizza	Restaurant (service type not stated) · Fast casual	Pizza · Healthy / salads / bowls	8855K Ladue Rd	open
Neon Banana	Juice, smoothie, tea	Juice / smoothies	10283 Clayton Rd	open
Pei Wei	Restaurant (service type not stated)	Asian	8885 Ladue Rd. Suite 1	open
Playa Bowls Ladue Playa Bowls Denville NJ	Restaurant (service type not stated)	Healthy / salads / bowls	8853 Ladue Rd	open
Red-L Pizza	Restaurant (service type not stated)	Pizza	9783 Clayton Rd	open
Shake Shack Shake Shack	Restaurant (service type not stated)	Burgers · American	8885 Ladue Rd Ste H	open
Shri Laxmi Inc	Restaurant (service type not stated)		9842 Clayton Rd	open
Smoothie King	Juice, smoothie, tea	Juice / smoothies	9793 Clayton Rd	open
Sportsmans Park Restaurant and Bar	Casual dining · Bar	Burgers · American	9901 Clayton Rd	open
Sweetology	Dessert	Dessert	9214 Clayton Rd	open
The Original Pancake House Ladue	Restaurant (service type not stated)	Breakfast · American	8817 Ladue Rd	open
The Pasta House Co	Restaurant (service type not stated)	Italian	8213 Delmar Blvd	open
Truffles	Restaurant (service type not stated)	Steakhouse · American	9202 Clayton Rd	open
Waitlist	Bar		9906 Clayton Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	28	22	—	—	—	6	SIC1987
1995	22	16	—	—	—	6	SIC1987
1996	24	17	—	—	—	7	SIC1987
1997	28	24	—	—	—	4	SIC1987
1998	28	19	9	4	6	5	NAICS1997
1999	29	21	10	6	5	3	NAICS1997
2000	30	19	9	6	4	5	NAICS1997
2001	36	25	12	7	6	5	NAICS1997
2002	29	21	10	4	7	2	NAICS1997
2003	27	21	11	5	5	1	NAICS2002
2004	29	19	10	4	5	2	NAICS2002
2005	27	19	11	4	4	1	NAICS2002
2006	28	22	11	6	5	—	NAICS2002
2007	33	27	20	3	4	—	NAICS2002
2008	29	22	15	3	4	—	NAICS2007
2009	29	20	12	4	4	—	NAICS2007
2010	30	21	12	5	4	—	NAICS2007
2011	30	21	13	5	3	—	NAICS2007
2012	32	23	11	5	7	—	NAICS2012
2013	32	24	12	6	6	—	NAICS2012
2014	33	23	11	7	5	1	NAICS2012
2015	31	22	9	8	5	—	NAICS2012
2016	28	20	8	8	4	—	NAICS2012
2017	28	19	8	6	5	—	NAICS2017
2018	25	17	7	5	5	—	NAICS2017
2019	26	17	6	7	4	—	NAICS2017
2020	24	16	6	6	4	—	NAICS2017
2021	24	17	6	7	4	—	NAICS2017
2022	23	16	6	7	3	—	NAICS2022
2023	24	15	6	5	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63124. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63144	1.9 mi	36	2023
63117	2.4 mi	34	2023
63105	2.6 mi	68	2023
63132	2.7 mi	55	2023
63130	3.3 mi	69	2023
63143	3.3 mi	42	2023
63119	3.5 mi	86	2023
63131	3.8 mi	71	2023
63114	4.6 mi	44	2023
63141	4.6 mi	91	2023
63122	4.7 mi	82	2023
63139	4.8 mi	63	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.