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BMIE Market 63348

St. Charles County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)10,394
2020–2024 ACS 5-year estimate ±1,020 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,781
2020–2024 ACS 5-year estimate ±364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,059
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,365
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$115,661
2020–2024 ACS 5-year estimate ±11,915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.0
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,503
2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$386,200
2020–2024 ACS 5-year estimate ±18,146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area55.8 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63348
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2009 → 2014, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-50.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–2)
FORECAST · linear trend v1 fitted to 2004–2016 (11 points, 0.0 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score78 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score59 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score28 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score78.17840%+31.2
Restaurant Opportunity Score58.75935%+20.5
Market Momentum Score27.82825%+7.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)10,3947140%+28.5
Median household income (ACS)115,6618940%+35.5
Households (ACS)3,7817020%+14.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-50535%+1.6
Restaurants per 10,000 residents (lower = more room)1.010025%+25.0
Population (ACS)10,3947120%+14.3
Median household income (ACS)115,6618920%+17.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-50530%+1.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

Pizza 3 · Mexican 2 · American 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 5 · Quick service 3 · Bar 2 · Winery / distillery / taproom 2 · Casual dining 1

NameTypeCuisineAddressStatus
Galati’s Pizza Pasta GrillRestaurant (service type not stated)100 S Main Stopen
Gambino’s Pizza & Italian SpecialtiesRestaurant (service type not stated)Pizza3615 Woodchuck Dropen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza3150 Highway Topen
McDonald's McDonald'sQuick serviceBurgers · American3160 S Service Rd Eopen
Pizza Hut Express Pizza HutQuick service · Restaurant (service type not stated)Pizza3265 N Service Rdopen
Popeyes Popeyes Louisiana KitchenQuick serviceMexican · Chicken / wings · Cajun, Creole, Southern3265 N Service Rd Eopen
Red Ox DistilleryWinery / distillery / taproom29089 N Stringtown Rdopen
Renaissance Wine GardenWinery / distillery / taproom · Bar29131 N Stringtown Rdopen
T & D TavernCasual dining · Bar3152 Hwy Topen
Taco Loco Express Mexican Grill ForistellRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex100 S Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994321SIC1987
1995211SIC1987
1996211SIC1987
199711SIC1987
199821NAICS1997
199921NAICS1997
200011NAICS1997
200111NAICS1997
20023112NAICS1997
20032111NAICS2002
20042111NAICS2002
20052111NAICS2002
20063221NAICS2002
20073211NAICS2002
2008111NAICS2007
2009111NAICS2007
20101NAICS2007
2012222NAICS2012
2013111NAICS2012
2014111NAICS2012
2015111NAICS2012
2016111NAICS2012
20183NAICS2017
20223NAICS2022
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63348. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
633854.8 mi832023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.