BMIE Market 63390

Warren County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,970 2020–2024 ACS 5-year estimate ±702 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,050 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,760 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,113 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,351 2020–2024 ACS 5-year estimate ±4,882 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$894 2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$268,200 2020–2024 ACS 5-year estimate ±14,218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	78.2 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63390
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–4) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	11 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63390. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.1	69	40%	+27.6
Restaurant Opportunity Score	54.6	55	35%	+19.1
Market Momentum Score	11.1	11	25%	+2.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,970	72	40%	+28.9
Median household income (ACS)	82,351	65	40%	+26.0
Households (ACS)	4,050	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-33.3	9	35%	+3.2
Restaurants per 10,000 residents (lower = more room)	3.7	96	25%	+24.0
Population (ACS)	10,970	72	20%	+14.4
Median household income (ACS)	82,351	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 11 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-33.3	9	30%	+2.8
20-year restaurant growth	-33.3	9	20%	+1.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 4 · Pizza 3 · BBQ 2 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 11 · Bar 7 · Casual dining 4 · Quick service 3 · Catering 2 · Food truck 2 · Delivery-focused 1 · Fast casual 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Aston Concessions	Food truck · Catering		15599 Diamond Drive	open
Ball's Q Shack	Restaurant (service type not stated)	BBQ · American	100 W N 2nd St	open
Bob's Pub	Bar		26798 Lake Rd	open
Caterlilly's - Mobile Kitchen	Food truck · Restaurant (service type not stated) · Catering		Country Pines Christmas Tree Farm lot	open
Cedar Lake Cellars	Winery / distillery / taproom · Bar		11008 Schreckengast Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	13190 Veterans Memorial Pkwy	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	275 West Service Road N	open
Freedom Cigar Bar	Bar		13426 E Veterans Memorial Pkwy	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	13190 Veterans Memorial Pkwy	open
Innsbrook Clubhouse Bar & Grille	Restaurant (service type not stated) · Fast casual · Casual dining · Bar	Healthy / salads / bowls	1150 Aspen Lake Dr	open
Livestock Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	101 N Locust St	open
McDonald's McDonald's	Quick service	Burgers · American	647 W N Service Rd	open
Mikey's Pour House Pub and Grill	Bar · Casual dining		10 Wildcat Dr	open
New China	Restaurant (service type not stated)	Chinese	13000 Veterans Memorial Pkwy	open
Railhouse Pub	Casual dining · Bar	American	111 E N 1st St	open
Ruiz Castillo Mexican Restaurant	Restaurant (service type not stated)	Mexican	223 W Service Rd N	open
Show Me Nutrition of Wright City	Juice, smoothie, tea	Juice / smoothies	252 E Service Rd N	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza	100 W 2nd St S	open
Stlouisianaq Restaurant	Restaurant (service type not stated)	BBQ	101 N Locust St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	13000 Veterans Memorial Pkwy. Suite C	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	6	4	—	—	—	2	SIC1987
1998	4	2	2	—	—	2	NAICS1997
1999	4	2	2	—	—	2	NAICS1997
2000	5	3	2	1	—	2	NAICS1997
2001	4	2	2	—	—	2	NAICS1997
2002	7	5	4	1	—	2	NAICS1997
2003	8	6	4	2	—	2	NAICS2002
2004	10	8	5	2	1	2	NAICS2002
2005	10	6	4	1	1	3	NAICS2002
2006	9	6	3	3	—	3	NAICS2002
2007	7	5	2	3	—	2	NAICS2002
2008	7	6	3	3	—	1	NAICS2007
2009	6	4	2	2	—	1	NAICS2007
2010	6	5	2	3	—	—	NAICS2007
2011	7	6	3	3	—	—	NAICS2007
2012	8	7	2	5	—	—	NAICS2012
2013	6	6	2	4	—	—	NAICS2012
2014	6	6	2	4	—	—	NAICS2012
2015	5	5	2	3	—	—	NAICS2012
2016	6	6	3	3	—	—	NAICS2012
2017	4	4	—	—	—	—	NAICS2017
2018	5	5	3	—	—	—	NAICS2017
2019	5	4	—	—	—	—	NAICS2017
2020	5	4	—	—	—	—	NAICS2017
2021	5	4	—	—	—	—	NAICS2017
2022	6	5	—	3	—	—	NAICS2022
2023	5	4	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63390. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63380	4.5 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.