BMIE Market 63401

Marion County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,489 2020–2024 ACS 5-year estimate ±494 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,612 2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,067 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,750 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$60,036 2020–2024 ACS 5-year estimate ±4,535 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$806 2020–2024 ACS 5-year estimate ±55 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$152,100 2020–2024 ACS 5-year estimate ±10,748 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	110.9 sq mi Census Gazetteer 2020
Restaurants	49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63401
Restaurants per 10,000 residents	18.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+36.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+36.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+48.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	56 (range 51–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63401. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.4	61	40%	+24.6
Restaurant Opportunity Score	56.5	56	35%	+19.8
Market Momentum Score	68.5	69	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,489	83	40%	+33.0
Median household income (ACS)	60,036	30	40%	+11.9
Households (ACS)	8,612	83	20%	+16.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	36.1	75	35%	+26.4
Restaurants per 10,000 residents (lower = more room)	22.8	31	25%	+7.7
Population (ACS)	21,489	83	20%	+16.5
Median household income (ACS)	60,036	30	20%	+5.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.4	69	50%	+34.6
10-year restaurant growth	36.1	75	30%	+22.6
20-year restaurant growth	36.1	56	20%	+11.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (110)

By cuisine

American 25 · Coffee 11 · Pizza 11 · Ice cream / frozen desserts 8 · Sandwiches 8 · Dessert 6 · Mexican 6 · BBQ 5 · Bakery 4 · Italian 4 · Juice / smoothies 4 · Asian 3 · Breakfast 3 · Burgers 3 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Chinese 2 · Japanese 2 · Steakhouse 2 · Sushi 2 · Tea / bubble tea 2 · British / Irish pub food 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 57 · Bar 20 · Quick service 20 · Casual dining 17 · Dessert 12 · Café 10 · Coffee shop 6 · Juice, smoothie, tea 5 · Bakery 4 · Buffet 4 · Food truck 3 · Brewery / taproom 2 · Other 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
501 Nutrition	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	116 N 3rd St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	4729 Mcmasters Ave	open
Ayers Oil Co.	Dessert	Ice cream / frozen desserts	306 Highway 61 S	open
Becky Thatcher's Diner	Casual dining	American · Breakfast	213 N 3rd St	open
Becky's Old Fashioned Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	318 N Main St	open
Big Muddy BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	302 US-61	open
Big Muddy BBQ	Restaurant (service type not stated)	BBQ	401 Broadway	open
Broadway Bar N Grill	Casual dining · Restaurant (service type not stated) · Bar		712 Broadway	open
Capital Hospitality Group, Llc	Restaurant (service type not stated)		2 Melgrove Ln	open
Casey's	Restaurant (service type not stated)	Pizza	4215 Mcmasters Ave	open
Cassano's Pizza King	Restaurant (service type not stated)	Pizza · Italian	2860 James Rd	open
Cave Hollow Sandwich Shop	Winery / distillery / taproom · Restaurant (service type not stated) · Bar	Sandwiches	300 Cave Hollow Rd	open
China King	Restaurant (service type not stated)	Chinese · Asian	204 Steamboat Bend Shopping Center	open
Chocolaterie Stam	Dessert	Dessert	123 N Main St	open
Coffee Barn	Coffee shop · Café	Coffee	3701 Stardust Dr	open
Country Kitchen Restaurant Country Kitchen Restaurants	Restaurant (service type not stated) · Casual dining	American	4803 McMasters Ave	open
Dairy Queen (Treat) Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	306 US-61 306 Highway 61 S	open
Dairy Queen Ltd Brazier	Dessert	Ice cream / frozen desserts	306 Highway 61 S	open
Dolce Enterprises Llc	Restaurant (service type not stated)		2000 Highway 61 S	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	4315 Mc Masters Ave.	open
Drakes Steak and Ale	Casual dining · Bar	Steakhouse · American	421 Clinic Rd	open
El Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	Huck Finn Shopping Center, 374	open
Fiddlestiks Food & Spirits Company	Restaurant (service type not stated) · Casual dining	American	8945 US-36	open
Finn's Food and Spirits	Casual dining · Bar	American	214 N Main St	open
First Bite	Restaurant (service type not stated)	Breakfast	3650 Stardust Dr T	open
Frozen Sippi's	Bar · Restaurant (service type not stated)		108 N Main St	open
Godfather's Pizza Express Godfather's Pizza	Restaurant (service type not stated)	Pizza	400 N Highway 61	open
Golden Corral Buffet and Grill	Buffet · Restaurant (service type not stated)		3913 Mcmasters Ave	open
Gran Rio Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	206 Steamboat Bend Shopping Center	open
Grand Avenue Salon	Restaurant (service type not stated)		219 N Section St	open
Great River Brewing Co.	Brewery / taproom · Bar		219 N Main St	open
Greater Days	Café · Restaurant (service type not stated)	Coffee · American	111 N Main St	open
Gretta's Southern BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3002 James Rd	open
Hannibal Hotspot	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	3324 Market St	open
Hannibal Public Schools-food	Buffet		4600 McMasters Ave	open
Hardee's Hardee's	Quick service	Burgers · American	2900 James Rd	open
Hardee's	Quick service		4729 McMasters Ave	open
Hot Stuff Pizza	Restaurant (service type not stated)	Pizza	1208 Mark Twain Ave	open
Howell And Hart Enterprises Llc	Restaurant (service type not stated)		421 Clinic Rd	open
Huckleberry Nutrition	Juice, smoothie, tea	Juice / smoothies	3935 McMasters Ave	open
Java Jive	Coffee shop · Café · Bakery	Coffee · Bakery	211 N Main St	open
JDubb's Sports Lounge	Bar · Casual dining		219 N Main St	open
Jet's Palace	Restaurant (service type not stated) · Casual dining	American · Asian	2905 Palmyra Rd	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	345 Highway 61 N	open
Joe's Diner West	Casual dining · Restaurant (service type not stated)	American	7211 US-36	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	229 Highway 61	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service	Chicken / wings · American	2000 US-61	open
La Azotea Lounge	Bar		323 N Main St	open
Labinnah Bistro	Restaurant (service type not stated)		207 N 5th St	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	365 McMasters Ave	open
Logue's Restaurant	Restaurant (service type not stated)	Breakfast · American	121 Huckleberry Heights Dr	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	4401 McMasters Ave #61	open
LulaBelle's	Restaurant (service type not stated)	American	111 Bird St	open
Main Street Social House	Bar · Restaurant (service type not stated)		422 N Main St	open
Main Street Wine Stoppe	Bar · Winery / distillery / taproom · Restaurant (service type not stated)		303 N Main St	open
Mark Twain Brewing Company	Brewery / taproom · Bar	American	422 North St	open
Mark Twain Dinette: Maid-Rite Restaurant and Diner	Casual dining · Restaurant (service type not stated)	American	400 North Third Street	open
McDonald's McDonald's	Quick service	Burgers · American	4407 Mcmasters Ave	open
Mi Mexico Cafe	Restaurant (service type not stated)	Mexican	3650 Stardust Dr	open
Mimi's Coffee House and Ice Cream	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	106 Lakeside Dr	open
Momma Fran's	Quick service · Food truck	American	3651 Stardust Dr	open
Mrs Clemens Shops	Dessert	Ice cream / frozen desserts	305 N Main St, Hannibal, MO 63401, United States	open
Okinawa Hibachi and Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3650 Stardust Dr Ste R	open
Okinawa On Wheels	Restaurant (service type not stated)	Japanese · Sushi	2829 James Rd	open
Ole Planters Restaurant	Restaurant (service type not stated)		316 N Main St	open
Ole Wolfhound Pub	Bar	British / Irish pub food	316 N Main St	open
Paddlewheel Popcorn & Candy Company	Dessert		121 N Main St	open
Palermo Pizza & Subs	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	702 Broadway	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	4315 Mcmasters Ave	open
Papa Johns Pizza	Quick service · Restaurant (service type not stated)	Pizza	204 SteamBoat Bend Shpg Ctr	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza		open
Ponderosa Steak House	Restaurant (service type not stated)	American	203 Huck Finn Shopping Ctr	open
Port of Hannibal	Other	Sandwiches		open
Rio Grande	Casual dining · Bar	Mexican	111 Bird St	open
Rookies	Bar		611 Broadway	open
Royal Garden Buffet	Buffet · Restaurant (service type not stated)	Chinese	232 Huck Finn Shopping Center Street	open
Rumor Has It Bar and Grill	Casual dining · Bar		125 N Main St	open
Rustic Oak Grill & Pub	Casual dining · Bar		203 Huck Finn Shopping Center	open
Saints Avenue Buffet	Buffet	Steakhouse · American	3913 McMasters Ave	open
Sdi Of Hannibal Llc	Restaurant (service type not stated)		3939 McMasters Ave	open
Second Breakfast Coffee Roasters	Coffee shop	Coffee	2900 Saint Marys Ave	open
Show-Me Shaved Ice	Dessert	Dessert · Ice cream / frozen desserts	3566 Stardust Dr	open
Smooth As Ice	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	218 N Main St	open
Social Kitchen & Pour	Restaurant (service type not stated) · Casual dining	American	422 N Main St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	3939 Mcmasters Avenue	open
Sportsman's Bar	Bar · Casual dining		112 S 7th St	open
Spring Bread Sourdough	Bakery	Bakery	13184 Woodland Groves Pl	open
STARDUST COFFEE HOUSE	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	4718 Stardust Dr	open
Stardust Coffee Station	Coffee shop · Café	Coffee	1400 Market St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3527 Stardust Drive	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	113 N 3rd St	open
Subway	Other	Sandwiches	100 Shinn Ln	open
Taco Bell Taco Bell	Quick service	Mexican	4413 McMasters Ave	open
The Brick Oven	Restaurant (service type not stated)	Italian · Pizza	207 Center St	open
The Sauced Hog	Restaurant (service type not stated)	BBQ	4007 Market St	open
The Snack Shack LLC	Food truck · Quick service		800 Birch St	open
The Water Hole	Bar		1920 Market St	open
Three French Hens	Bakery · Dessert	Bakery · Dessert	314 N 5th St	open
Tipsy Bricks Bar	Bar		116 North St	open
Tj's Supper Club	Restaurant (service type not stated)	American	211 Munger Ln	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	31 Melgrove Lane	open
Wayne BBQ	Restaurant (service type not stated)	BBQ · American	320 N 3rd St	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	314 Highway 61 S	open
WEST END BAR & GRILL	Casual dining · Restaurant (service type not stated) · Bar		3308 Market St	open
Whistle Stop Cafe	Café	Coffee	100 Center St	open
Yummy's Donut Palace	Bakery · Dessert	Dessert · Bakery	2800 James Rd	open
Zippy's Walking Tacos	Food truck	Mexican		open
Dueamici Pizzeria	Restaurant (service type not stated)	Pizza	121 N Main St	closed
Riverview Cafe	Café	Coffee	11011 Highway 79	closed
Sticks N Stones Steak & Tap	Restaurant (service type not stated)		211 Munger Ln	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	42	33	—	—	—	9	SIC1987
1995	42	32	—	—	—	10	SIC1987
1996	43	34	—	—	—	9	SIC1987
1997	46	38	—	—	—	8	SIC1987
1998	46	35	15	17	2	10	NAICS1997
1999	43	31	13	17	1	8	NAICS1997
2000	45	34	15	17	2	7	NAICS1997
2001	43	34	18	15	1	5	NAICS1997
2002	44	35	17	16	1	7	NAICS1997
2003	45	36	19	13	1	6	NAICS2002
2004	44	35	19	12	2	6	NAICS2002
2005	46	38	22	13	1	5	NAICS2002
2006	46	38	20	15	1	5	NAICS2002
2007	51	42	22	16	2	6	NAICS2002
2008	48	40	23	15	—	5	NAICS2007
2009	51	41	20	18	1	7	NAICS2007
2010	48	40	20	17	1	5	NAICS2007
2011	48	38	20	15	1	7	NAICS2007
2012	47	38	18	17	1	7	NAICS2012
2013	44	36	16	16	2	6	NAICS2012
2014	42	36	17	16	1	4	NAICS2012
2015	42	37	18	16	1	3	NAICS2012
2016	48	42	20	19	1	4	NAICS2012
2017	53	48	19	23	3	3	NAICS2017
2018	52	44	18	21	3	3	NAICS2017
2019	54	48	20	23	3	—	NAICS2017
2020	52	46	18	21	5	—	NAICS2017
2021	56	49	18	24	5	3	NAICS2017
2022	49	45	18	21	4	—	NAICS2022
2023	52	49	20	23	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63401. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.