BMIE Market 63834

Mississippi County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,169 2020–2024 ACS 5-year estimate ±180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,665 2020–2024 ACS 5-year estimate ±171 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,135 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$41,348 2020–2024 ACS 5-year estimate ±10,657 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$770 2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$114,000 2020–2024 ACS 5-year estimate ±10,105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	249.5 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63834
Restaurants per 10,000 residents	12.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+140.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	39 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63834. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.84, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	38.8	39	40%	+15.5
Restaurant Opportunity Score	49.8	50	35%	+17.4
Market Momentum Score	83.6	84	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,169	61	40%	+24.4
Median household income (ACS)	41,348	7	40%	+2.8
Households (ACS)	1,665	58	20%	+11.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	23.2	30	25%	+7.5
Population (ACS)	5,169	61	20%	+12.2
Median household income (ACS)	41,348	7	20%	+1.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

Pizza 6 · American 4 · Dessert 3 · Bakery 2 · Chicken / wings 2 · Sandwiches 2 · BBQ 1 · Breakfast 1 · Burgers 1 · Coffee 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 13 · Quick service 5 · Casual dining 4 · Dessert 4 · Bar 3 · Bakery 2 · Café 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service		2461 E Marshall St	open
Casey's	Restaurant (service type not stated)	Pizza	1202 S Main St	open
Casey's	Restaurant (service type not stated)	Pizza	211 S Story St	open
Cinnabon Cinnabon	Restaurant (service type not stated) · Bakery · Quick service · Dessert	Bakery · Dessert	2460 E. Highway 60	open
Country Kitchen	Casual dining	American		open
DIEHLSTADT Bar & Grill	Casual dining · Bar		283 MO-77	open
Dugout	Casual dining	American · Breakfast	307 S Thorn St	open
FoxyRoxy	Restaurant (service type not stated)		107 B	open
Fudge Factory	Dessert	Dessert	100 Beasley Park Rd	open
Huddle House Huddle House	Casual dining	American	2460 US-60	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	100 Beasley Pkwy	open
Hunt Brothers Pizza	Restaurant (service type not stated) · Dessert · Juice, smoothie, tea	Pizza · Ice cream / frozen desserts · Juice / smoothies · Chicken / wings	104 S Main St	open
Las Brisas	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	250 S Story St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2071 S Main St	open
My Daddys Donuts at Around the Barber Pole	Bakery · Dessert	Bakery · Dessert	1115 S Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2 Charleston Plaza	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza	2 Charleston Plaza	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7 Charleston Plaza	open
SUBWAY	Other	Sandwiches	2071 S Main St	open
The Oasis	Bar		104 N Main St	open
Vfw Post 4294	Bar		500 Helena St	open
Vybe Coffeehouse & Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	207 S Main St	open
Willie Mae's Wings and Things	Restaurant (service type not stated)	BBQ · Chicken / wings · American	902 S Main St	open
City Limits Grill	Restaurant (service type not stated)	American · Chicken / wings	2370 S Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	9	9	3	5	1	—	NAICS1997
1999	8	8	2	5	1	—	NAICS1997
2000	8	8	2	5	1	—	NAICS1997
2001	9	9	3	5	1	—	NAICS1997
2002	7	7	3	4	—	—	NAICS1997
2003	6	6	2	4	—	—	NAICS2002
2004	7	7	3	4	—	—	NAICS2002
2005	10	9	4	5	—	—	NAICS2002
2006	11	10	5	5	—	—	NAICS2002
2007	11	10	6	4	—	—	NAICS2002
2008	9	8	5	3	—	—	NAICS2007
2009	9	8	5	3	—	—	NAICS2007
2010	10	9	6	3	—	—	NAICS2007
2011	11	10	6	4	—	—	NAICS2007
2012	11	10	5	4	—	—	NAICS2012
2013	9	8	3	3	—	—	NAICS2012
2014	9	7	3	3	—	1	NAICS2012
2015	10	8	4	3	—	1	NAICS2012
2016	8	7	3	3	—	—	NAICS2012
2017	10	9	3	5	—	—	NAICS2017
2018	10	9	3	5	—	—	NAICS2017
2019	11	10	3	6	—	—	NAICS2017
2020	12	11	4	6	—	—	NAICS2017
2021	14	13	5	5	—	—	NAICS2017
2022	14	13	6	4	—	—	NAICS2022
2023	13	12	6	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63834. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63882	3.0 mi	1	2013

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.