BMIE Market 64012

Cass County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,304 2020–2024 ACS 5-year estimate ±468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,411 2020–2024 ACS 5-year estimate ±344 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,260 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,265 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,814 2020–2024 ACS 5-year estimate ±3,864 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,290 2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$221,200 2020–2024 ACS 5-year estimate ±11,199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.2 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 64012
Restaurants per 10,000 residents	18.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+131.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	51 (range 46–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 64012. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.10, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.3	73	40%	+29.3
Restaurant Opportunity Score	58.8	59	35%	+20.6
Market Momentum Score	61.5	62	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,304	88	40%	+35.4
Median household income (ACS)	71,814	50	40%	+20.0
Households (ACS)	12,411	90	20%	+18.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.3	57	35%	+20.0
Restaurants per 10,000 residents (lower = more room)	17.4	44	25%	+11.1
Population (ACS)	29,304	88	20%	+17.7
Median household income (ACS)	71,814	50	20%	+10.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.3	63	50%	+31.5
10-year restaurant growth	13.3	57	30%	+17.1
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (108)

By cuisine

American 20 · Coffee 14 · Bakery 11 · Mexican 10 · Pizza 10 · Sandwiches 9 · Dessert 7 · Burgers 6 · Breakfast 4 · Chicken / wings 4 · Italian 4 · Southwestern / Tex-Mex 4 · Cajun, Creole, Southern 3 · Juice / smoothies 3 · Steakhouse 3 · Asian 2 · BBQ 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Caribbean 1 · Chinese 1 · Greek 1 · Hawaiian / Pacific 1 · Japanese 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 50 · Quick service 27 · Bar 17 · Casual dining 13 · Bakery 12 · Café 12 · Coffee shop 8 · Dessert 7 · Specialty food shop 5 · Juice, smoothie, tea 4 · Food truck 3 · Other 2 · Brewery / taproom 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
211 E North Ave Scooter's Coffee	Coffee shop · Café	Coffee	211 E North Ave	open
501 Main Bistro & Kitchen	Restaurant (service type not stated) · Casual dining	American	501 Main St	open
A&W Restaurant	Restaurant (service type not stated) · Quick service		1112 E North Ave	open
Alley's Restaurant and Lounge	Bar		17070 Aaron Ln	open
Applebee's Grill + Bar	Bar · Restaurant (service type not stated)		1010 E North Ave	open
Arby's Arby's	Quick service	Sandwiches · American	1420 E North Ave	open
B's Bagels & Bialys	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	100 Main St	open
Baked By Lesly	Bakery · Dessert	Dessert	Sue ellen ave, Belton, Missouri # 499	open
Belton Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	549 N Scott Ave	open
Big Daddys Donuts	Bakery · Dessert	Dessert · Bakery	801 E North Ave	open
Bob Evans	Restaurant (service type not stated)	Breakfast	1211 E North Ave	open
Bonito Casa Mexico	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	704 E North Ave	open
Brewbakers Bar & Grill	Casual dining · Bar		140 Cedar Tree Sq	open
Broken Hatchet Brewing	Brewery / taproom · Bar		422 Main St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	1121 E North Ave	open
Burger King Burger King	Quick service	Burgers · American	7809 E 171st St	open
Casey's	Restaurant (service type not stated)	Pizza	6801 E 163rd St	open
Chartroose Caboose	Other	Sandwiches	8314 E 171st St	open
Chinese Wok Chinese Wok	Restaurant (service type not stated)	Chinese · Asian	807 E North Ave	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1424 E North Ave	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	7925 E. 171st Street	open
CoMocha Express Coffee	Coffee shop	Coffee	16315 Speaker Ave	open
Cordoba's Taqueria	Restaurant (service type not stated)	Mexican	524 N Scott Ave	open
Country Kitchen	Restaurant (service type not stated)		220 Peculiar Dr	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	6751 E. 163rd St.	open
Cracker Barrel Old Country Store	Café · Restaurant (service type not stated)	Breakfast · Coffee	6751 E 163rd St	open
D'Marie's Cupcakery	Bakery · Dessert	Bakery · Dessert		open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	700 E North Ave	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	1733 E North Ave	open
E North Dutch Bros. Coffee	Coffee shop · Café	Coffee	1733 E North Ave	open
Elevape Lounge	Bar		17211 US-71 Highway	open
Fazoli's Fazoli's	Quick service · Restaurant (service type not stated)	Italian	624 E Markey Pkwy	open
Five Guys Five Guys	Quick service	Burgers · American	144 Cedar Tree Sq	open
Frankie and Johnny's	Bar		17207 S US 71 Highway	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	1822 E North Ave	open
Gracelife Community Church	Restaurant (service type not stated)		5702 E 215th St	open
Grandma's Cakes KC, LLC	Bakery	Bakery		open
Handel's Homemade Ice Cream Handel's Homemade Ice Cream - York, PA	Dessert	Ice cream / frozen desserts · Dessert	1014 E North Ave	open
Hawaiian Bros Island Grill Hawaiian Bros Island Grill	Restaurant (service type not stated)	Hawaiian / Pacific · Caribbean	1112 E North Ave	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	101 Cherry Hill Drive	open
Hyper Energy Bar Hyper Energy	Coffee shop	Coffee	1006 E North Ave	open
Jaudon Public House	Bar · Casual dining		20300 Holmes Rd	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	906 E North Avenue	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	810 E North Ave	open
Jinlong Kitchen Thai & Vietnamese Tradition	Restaurant (service type not stated)	Asian	124 Cunningham Pkwy	open
Jose Pepper's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1100 E North Ave	open
Kcs Pizza and wings	Restaurant (service type not stated)	Pizza	103 N Scott Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	8400 Clint Drive	open
La chanclakc	Food truck · Restaurant (service type not stated)	Mexican	914 E North Ave	open
La Cocina	Food truck · Restaurant (service type not stated)	Mexican	540 N Scott Ave	open
La Lupita Carniceria y Taqueria	Specialty food shop	Mexican · Latin American (other)	524 N Scott Ave	open
La Nonna Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	811 E North Ave	open
Las Gorditas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	108 N Scott Ave A	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	302 E North Ave	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · American	1212 E North Ave	open
Luna Rising Bakery	Bakery	Bakery	214 Carnegie St	open
Mary's Mountain Cookies	Bakery · Dessert	Bakery · Dessert	420 Main St	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1010 E. North Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1819 E North Ave	open
Michelle's Sourdough & Pretzel Company	Bakery	Bakery	16310 Harris Ave	open
Nothing Bundt Cakes Nothing Bundt Cakes	Bakery · Dessert	Bakery · Dessert	624 E Markey Pkwy	open
O'Charley's	Restaurant (service type not stated)		1100 E North Ave	open
Old Town Cafe	Restaurant (service type not stated)		418 Main St	open
Olive Garden Italian Restaurant Olive Garden	Restaurant (service type not stated)	Italian	1901 E North Ave	open
One More Scoop	Dessert	Ice cream / frozen desserts · Dessert	803 E North Ave	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	1211 E North Ave	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	8320 E 171st St	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	1320 E North Avenue	open
Paradise Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		1100 N Scott Ave	open
PepperJax Grill PepperJax Grill	Restaurant (service type not stated) · Casual dining · Bar	American	1729 E North Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	213 N Cedar Dr	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	1106 E North Ave	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pizza Tascio Belton Pizza Tascio KC	Restaurant (service type not stated)	Pizza · Italian	300 N Scott Ave	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	510 E North Ave	open
Quiznos	Quick service		1316 E North Ave	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	1599 E North Ave	open
Random's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	406 Main St	open
Roadside Bar & Grill	Casual dining · Bar		444 N Scott Ave	open
Royal Gyros	Restaurant (service type not stated)	Greek	1316 E North Ave	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	1300 E North Ave	open
Sage Sweet Treats	Bakery	Bakery	607 W Sunrise Dr	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	211 E North Ave	open
Snack Shack	Quick service	American · Burgers	422 N Scott Ave	open
Snead's Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1001 E 171st St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	139 E. North Avenue	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1307 East North Avenue	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1720 E North Avenue	open
Taco Bell Taco Bell	Quick service	Mexican	7901 East 171st Street	open
Taco Bueno	Restaurant (service type not stated)	Mexican	510 E North Ave	open
Tara's Cafe & Malt Shop	Casual dining · Café	American · Coffee	401 Main St	open
Tenderfix By Noah Schnapp	Quick service		220 Peculiar Dr	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	228 Peculiar Dr	open
The Brickyard Pub & Grille	Bar		17207 S Outer Rd	open
The Little Pig	Restaurant (service type not stated)	BBQ		open
The New Jaudon Roadhouse	Bar		20300 Holmes Rd	open
The Other Place Belton The Other Place - Clear Lake, IA	Bar · Casual dining	American	311 N Cedar St	open
The Peanut Belton The Peanut on 64th	Bar · Casual dining	American	140 Cedar Tree Sq	open
The Sandwich Stop	Other	Sandwiches	1131 E North Ave	open
The Smoothie Shop & Supplements The Smoothie Shop & Supplements - Lee's Summit, Missouri	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	152 Cedar Tree Sq	open
The Tea Room by Country Keepsakes	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Tea / bubble tea · Coffee		open
Thirsty's	Bar			open
TJ's Cafe South	Café	Coffee · Breakfast · American	1302 N Scott Ave	open
Tokyo Japanese Steak House and Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	17041 Bel- Ray Blvd	open
Waffle House Waffle House	Casual dining	American · Breakfast	17201 S US Highway 71	open
Yummy Pho	Food truck		500 E North Ave	open
Odens Restaurant	Restaurant (service type not stated)	BBQ	1302 N Scott Ave	closed
Your Spot	Restaurant (service type not stated)		500 N Scott Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	22	—	—	—	—	SIC1987
1995	23	23	—	—	—	—	SIC1987
1996	21	21	—	—	—	—	SIC1987
1997	27	27	—	—	—	—	SIC1987
1998	28	26	11	14	1	—	NAICS1997
1999	29	28	13	13	2	—	NAICS1997
2000	30	29	13	14	2	—	NAICS1997
2001	27	25	11	13	1	1	NAICS1997
2002	28	25	12	11	2	2	NAICS1997
2003	38	34	18	13	2	1	NAICS2002
2004	41	36	20	13	2	1	NAICS2002
2005	41	37	20	15	1	—	NAICS2002
2006	46	41	20	17	2	—	NAICS2002
2007	56	51	24	22	4	—	NAICS2002
2008	56	51	25	22	3	—	NAICS2007
2009	56	52	26	22	3	—	NAICS2007
2010	53	49	27	18	3	—	NAICS2007
2011	55	51	28	18	3	—	NAICS2007
2012	51	45	24	19	2	2	NAICS2012
2013	51	45	24	19	2	2	NAICS2012
2014	50	45	21	21	3	1	NAICS2012
2015	52	47	21	22	4	1	NAICS2012
2016	57	52	24	24	4	1	NAICS2012
2017	52	48	24	21	3	—	NAICS2017
2018	51	48	22	22	4	—	NAICS2017
2019	58	52	27	20	5	—	NAICS2017
2020	53	48	24	20	4	—	NAICS2017
2021	49	44	23	17	4	—	NAICS2017
2022	53	48	21	21	6	—	NAICS2022
2023	56	51	19	27	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 64012. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
64147	4.4 mi	1	1997

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.