BMIE Market 64089

Clay County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,380 2020–2024 ACS 5-year estimate ±850 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,536 2020–2024 ACS 5-year estimate ±364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,470 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,442 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$101,009 2020–2024 ACS 5-year estimate ±7,837 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,294 2020–2024 ACS 5-year estimate ±367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$327,200 2020–2024 ACS 5-year estimate ±22,662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	60.9 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 64089
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+46.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+90.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+58.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+216.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	85 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 64089. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.2	78	40%	+31.3
Restaurant Opportunity Score	77.8	78	35%	+27.2
Market Momentum Score	85.2	85	25%	+21.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,380	76	40%	+30.4
Median household income (ACS)	101,009	82	40%	+32.6
Households (ACS)	5,536	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	90	90	35%	+31.4
Restaurants per 10,000 residents (lower = more room)	13.2	59	25%	+14.9
Population (ACS)	14,380	76	20%	+15.2
Median household income (ACS)	101,009	82	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	46.2	89	50%	+44.3
10-year restaurant growth	90	90	30%	+26.9
20-year restaurant growth	58.3	70	20%	+14.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (48)

By cuisine

American 10 · Coffee 10 · Pizza 5 · Bakery 4 · Dessert 4 · Burgers 3 · Sandwiches 3 · Asian 2 · BBQ 2 · Hot dogs 2 · Italian 2 · Juice / smoothies 2 · Mexican 2 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Ice cream / frozen desserts 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 27 · Quick service 11 · Café 9 · Coffee shop 6 · Bakery 5 · Bar 5 · Casual dining 4 · Dessert 4 · Food truck 4 · Delivery-focused 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Catering 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
169 Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	203 US-169	open
Aroma Bistro	Restaurant (service type not stated)	American	14121 Earthworks Dr	open
Bakin & Eggs MO	Bakery	Bakery	Co Rd KK	open
BOKBOK	Quick service · Restaurant (service type not stated)		124 US-169	open
Brick House Cafe & Pub	Restaurant (service type not stated)		111 N Bridge St	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	15700 N Us 169	open
Captain's Corner	Restaurant (service type not stated)	American · Burgers	18419 Collins Rd	open
Casey's	Restaurant (service type not stated)	Pizza	119 N 169 Hwy	open
Children First Montessori	Restaurant (service type not stated)	Hot dogs	200 E Main St	open
China King	Restaurant (service type not stated)	Asian	205 US-169	open
Chop's BBQ and Catering	Catering	BBQ · American	109 E Main St	open
Cornerstone Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	100 S Bridge St	open
Daylight Donuts - Smithville, MO Daylight Donuts of Portales	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	14781 N. Fairview Dr.	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	15700 US-169	open
Donut Palace	Bakery · Dessert	Dessert · Bakery	125 US-169	open
Family Traditions Cafe	Café · Restaurant (service type not stated)	American · Coffee	203 US-169 Highway	open
Flour Power Bakery	Bakery	Bakery	317 S Prairie Rose Cir	open
Gizmos Tavern	Casual dining · Bar		111 N Bridge St	open
Healthy Headquarters	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	14781 N US-169	open
Hillside strip mall	Restaurant (service type not stated)		217 N Bridge St	open
Hwy 169 & Hospital Dr Scooter's Coffee	Coffee shop · Café	Coffee	15700 N 169 Hwy	open
Jimmy John's Jimmy John's	Delivery-focused · Quick service · Specialty food shop	Sandwiches	15700 US-169	open
Justus Drugstore, a Restaurant	Restaurant (service type not stated)	American	106 W Main St	open
Kozak's Laketown Grill	Casual dining · Bar · Restaurant (service type not stated)	Spanish / tapas · American	1018 US-169	open
Krispy Krunchy Chicken smithville	Quick service · Restaurant (service type not stated)	Chicken / wings	219 N US Highway 169	open
La Fuente Mexican Restaurant La Fuente Smithville	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	101 State Hwy F	open
Ladoga Ridge Winery	Winery / distillery / taproom · Bar		100 E Pope Ln	open
McDonald's McDonald's	Quick service	Burgers · American	1515 S 169 Hwy	open
Mexypinos	Food truck		�	open
Nellie's Sweet Shoppe	Dessert · Bakery	Dessert · Bakery	115 E Main St	open
Paradise Ice Cream Parlor	Dessert	Ice cream / frozen desserts · Dessert	18422 Collins Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	700 Hwy 169 Clay	open
Pizza Shoppe	Restaurant (service type not stated)	Pizza · Italian	101 N Us Highway 169 Ste A	open
Pizza Shoppe & Pub	Restaurant (service type not stated)	Pizza	14121 Earthworks Dr	open
Porter's Pig Shack	Food truck · Restaurant (service type not stated)	BBQ	14123 Earthworks Dr	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café	Coffee	15700 N US Highway 169	open
Scooter's Coffee	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	15700 N 169 Highway	open
Smithville Town Tavern	Bar · Restaurant (service type not stated)		111 E Main St	open
Snack Daddy's	Casual dining	Hot dogs · Sandwiches · American	200 E Main St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1506 S. Us. Highway 169	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1103 S Hwy 169	open
Sunshine Coffee Co.	Coffee shop · Food truck · Café	Coffee	14450 US-169	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	15700 N. US 169 Hwy	open
The Waffler	Food truck · Café	Breakfast · Coffee	100 James St	open
Venezia	Restaurant (service type not stated)	Italian	505 South 169 Highway	open
WelCo Brewing Project	Brewery / taproom · Bar		117 S Commercial Ave	open
Westlake Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	101 US-169	open
Burger King	Quick service		1099 S US Highway 169	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	11	11	8	3	—	—	NAICS1997
1999	10	9	6	3	—	1	NAICS1997
2000	8	8	4	4	—	—	NAICS1997
2001	9	8	4	4	—	1	NAICS1997
2002	14	12	6	6	—	1	NAICS1997
2003	13	12	5	7	—	—	NAICS2002
2004	14	12	5	7	—	1	NAICS2002
2005	14	12	5	6	1	1	NAICS2002
2006	14	12	5	6	1	1	NAICS2002
2007	15	13	5	7	1	1	NAICS2002
2008	11	10	6	4	—	—	NAICS2007
2009	13	12	7	5	—	—	NAICS2007
2010	13	12	7	5	—	—	NAICS2007
2011	14	13	8	4	1	—	NAICS2007
2012	15	13	7	5	1	—	NAICS2012
2013	12	10	6	4	—	—	NAICS2012
2014	13	11	7	4	—	—	NAICS2012
2015	14	13	9	4	—	—	NAICS2012
2016	15	13	9	4	—	—	NAICS2012
2017	14	13	9	4	—	—	NAICS2017
2018	14	13	9	3	—	—	NAICS2017
2019	14	13	9	3	—	—	NAICS2017
2020	15	14	10	3	—	—	NAICS2017
2021	18	17	11	5	—	—	NAICS2017
2022	22	19	11	6	—	—	NAICS2022
2023	21	19	8	7	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 64089. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
64165	4.8 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.