BMIE Market 65712

Lawrence County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,015 2020–2024 ACS 5-year estimate ±683 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,292 2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,494 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,608 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,304 2020–2024 ACS 5-year estimate ±8,261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.9 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$674 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,400 2020–2024 ACS 5-year estimate ±16,190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	120.4 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 65712
Restaurants per 10,000 residents	17.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 10–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 65712. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.7	60	40%	+23.9
Restaurant Opportunity Score	52.8	53	35%	+18.5
Market Momentum Score	57.3	57	25%	+14.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,015	69	40%	+27.7
Median household income (ACS)	69,304	46	40%	+18.4
Households (ACS)	3,292	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	7.1	51	35%	+18.0
Restaurants per 10,000 residents (lower = more room)	16.6	47	25%	+11.8
Population (ACS)	9,015	69	20%	+13.8
Median household income (ACS)	69,304	46	20%	+9.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.1	64	50%	+32.0
10-year restaurant growth	7.1	51	30%	+15.4
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

American 4 · Burgers 4 · Coffee 4 · Pizza 4 · Sandwiches 4 · Asian 3 · Mexican 3 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Caribbean 1 · Dessert 1 · Healthy / salads / bowls 1 · Italian 1 · Korean 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 24 · Quick service 12 · Café 3 · Coffee shop 3 · Bar 2 · Dessert 2 · Bakery 1 · Casual dining 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
22 Sierra Coffee Co.	Coffee shop · Café	Coffee	596 N Spring Park Blvd	open
BobaVida	Restaurant (service type not stated) · Other		615 E Mt Vernon Blvd	open
Casey's	Restaurant (service type not stated)	Pizza	505 E Mount Vernon Blvd	open
Eight's Deli and Ice Cream Shop	Dessert · Quick service · Specialty food shop	Ice cream / frozen desserts · Sandwiches		open
El Azteca Mexican Restaurant Azteca Mexican Restaurants	Restaurant (service type not stated)	Mexican · Latin American (other)	525 E Mt Vernon Blvd	open
El Maya Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	109 S Market St	open
Estelle's	Restaurant (service type not stated)	Breakfast	101 N Hickory St	open
Fine Wok	Restaurant (service type not stated)	Asian · Chinese	320 E Mt Vernon Blvd	open
Grind and Glow	Coffee shop	Coffee · Healthy / salads / bowls	202 S Hickory St	open
Hangar 54 Pizza	Quick service · Restaurant (service type not stated)	Pizza · Chicken / wings	548 N Spring Park Blvd	open
Hot & Bothered BBQ	Food truck	American · BBQ	1003 E Mt Vernon Blvd	open
Ida’s Mae’s Cafe and Bakery	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	321 W Mt Vernon Blvd	open
KeenBean Coffee Roasters	Coffee shop · Café	Coffee	1031 S Market St	open
Kfc	Restaurant (service type not stated)	Chicken / wings	1101 E Mount Vernon Blvd	open
Mazzio's Italian Eatery	Restaurant (service type not stated)	Italian · Pizza	539 E Mt Vernon Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1089 E Mount Vernon Blvd	open
Mt Vernon Family Restaurant	Restaurant (service type not stated)	American	722 W Mt Vernon Blvd	open
Nature Quarter	Restaurant (service type not stated)	Asian	600 N Main St	open
Panda House	Restaurant (service type not stated)	Chinese · Asian	220 S Hickory St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	338 E Mt Vernon Blvd	open
Playground Event Center + Lounge	Bar		722 W Mt Vernon Blvd	open
Quick 36	Restaurant (service type not stated)	Korean	807 S Broad St #2	open
Restore HA	Restaurant (service type not stated)	Caribbean	407 E South St	open
Sdi Of Mt Vernon Mo Llc	Restaurant (service type not stated)		635 E Mount Vernon Blvd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	635 E Mount Vernon Boulevard	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	216 Mt Vernon Blvd E	open
Subway Subway	Quick service	Sandwiches	1501 East Mount Vernon Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1501 E Mount Vernon Blvd	open
TA	Quick service · Restaurant (service type not stated)	Burgers	1501 E Mount Vernon Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	510 E Mt Vernon Blvd	open
The ice cream shop	Dessert	Ice cream / frozen desserts · Dessert	104 W Mt Vernon Blvd	open
The Red Barn Cafe & Hen House Bakery	Restaurant (service type not stated)	American	101 W Mount Vernon Blvd	open
The Trailer Bar	Bar		10625 Lawrence 1217	open
Walmart Bakery	Bakery	Bakery	500 W Mount Vernon Blvd	open
Wendy's Wendy's	Quick service		1501 E Mount Vernon Blvd	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	1501 E Mount Vernon Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	15	15	—	—	—	—	SIC1987
1998	14	14	4	9	—	—	NAICS1997
1999	13	13	3	8	1	—	NAICS1997
2000	12	12	2	8	1	—	NAICS1997
2001	11	11	3	7	—	—	NAICS1997
2002	12	12	4	7	—	—	NAICS1997
2003	12	12	6	6	—	—	NAICS2002
2004	13	12	6	6	—	1	NAICS2002
2005	12	12	6	6	—	—	NAICS2002
2006	16	15	10	5	—	1	NAICS2002
2007	14	14	9	5	—	—	NAICS2002
2008	14	14	9	5	—	—	NAICS2007
2009	13	13	8	5	—	—	NAICS2007
2010	15	15	9	6	—	—	NAICS2007
2011	13	13	7	6	—	—	NAICS2007
2012	13	12	6	6	—	—	NAICS2012
2013	15	14	6	8	—	—	NAICS2012
2014	14	13	5	8	—	—	NAICS2012
2015	20	19	9	9	1	—	NAICS2012
2016	20	18	8	9	1	—	NAICS2012
2017	19	17	8	7	—	—	NAICS2017
2018	16	14	6	7	—	—	NAICS2017
2019	16	15	6	8	—	—	NAICS2017
2020	14	13	5	7	—	—	NAICS2017
2021	16	15	6	8	—	—	NAICS2017
2022	15	14	6	7	—	—	NAICS2022
2023	16	15	4	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 65712. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.