BMIE Market 65738

Greene County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,283 2020–2024 ACS 5-year estimate ±953 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,859 2020–2024 ACS 5-year estimate ±508 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,550 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,271 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,841 2020–2024 ACS 5-year estimate ±4,385 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,156 2020–2024 ACS 5-year estimate ±102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$215,300 2020–2024 ACS 5-year estimate ±11,798 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	53.9 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 65738
Restaurants per 10,000 residents	13.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+32.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+105.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+270.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 35–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 65738. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.71, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.0	67	40%	+26.8
Restaurant Opportunity Score	62.9	63	35%	+22.0
Market Momentum Score	81.7	82	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,283	82	40%	+33.0
Median household income (ACS)	67,841	44	40%	+17.4
Households (ACS)	8,859	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.0	76	35%	+26.5
Restaurants per 10,000 residents (lower = more room)	17.4	45	25%	+11.1
Population (ACS)	21,283	82	20%	+16.5
Median household income (ACS)	67,841	44	20%	+8.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	32.1	84	50%	+42.0
10-year restaurant growth	37.0	76	30%	+22.7
20-year restaurant growth	105.6	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

American 18 · Pizza 11 · Coffee 8 · Bakery 7 · Burgers 6 · Dessert 6 · Ice cream / frozen desserts 4 · Mexican 4 · Breakfast 3 · Chinese 3 · Juice / smoothies 3 · Sandwiches 3 · Asian 2 · BBQ 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Sushi 1

By type

Restaurant (service type not stated) 36 · Quick service 18 · Bakery 8 · Dessert 7 · Bar 6 · Café 6 · Coffee shop 6 · Casual dining 5 · Juice, smoothie, tea 3 · Specialty food shop 2 · Buffet 1 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop	Coffee	1234 U.S. 60	open
Andy's Frozen Custard Andy's Frozen Custard	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	1355 US-60	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1320 US HIGHWAY 60 E	open
Arris Pizza Republic	Restaurant (service type not stated)	Pizza · Italian	738 US-60 E	open
Asahi Hibachi & Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	586 US-60	open
Bair's All-American Sports Grill Bair's Sports Grill Springfield, MO	Casual dining · Bar	American · Burgers	1644 US-60	open
Big Whiskey's American Restaurant & Bar Big Whiskey's American Restaurant & Bar	Casual dining · Bar	American	900 N Old Town Ave	open
Bren's Breads	Bakery · Dessert	Bakery · Dessert	548 E Sequoia	open
Burger King	Quick service		808 S Illinois Ave	open
Campfire Barbecue	Restaurant (service type not stated)	BBQ · American	1264 highway E #60	open
Casey's	Restaurant (service type not stated)	Pizza	604 N Main St	open
Changsha Restaurant	Restaurant (service type not stated) · Bar	Chinese	808 S Illinois Ave	open
China King China King Super Buffet	Restaurant (service type not stated)	Chinese	557 E Elm St	open
Classic Rock Coffee Republic	Coffee shop · Café	Coffee · American	1230 US-60	open
Cottage House	Restaurant (service type not stated)		550 US Highway 60 E	open
Culver's Culver's	Quick service	Burgers · American	1481 US Highway 60 E	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert · Casual dining	Ice cream / frozen desserts · American	147 US-60	open
Diamond Head Restaurant	Buffet · Restaurant (service type not stated) · Casual dining	American	1225 E Hines St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	491 Highway 60 East	open
Don Pedro Mexican Grill	Restaurant (service type not stated)	Mexican	1224 E US Highway 60	open
Dunkin' Dunkin'	Dessert · Bakery · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee	756 US Highway 60 E	open
E's Inn	Casual dining · Restaurant (service type not stated)	American	253 US-60	open
El Charro Authentic Mexican Restaurant El Charro Claremore	Restaurant (service type not stated)	Mexican · Latin American (other)	1668 US-60 E	open
Flat Creek Republic Flat Creek Restaurants	Restaurant (service type not stated)	American · Chicken / wings	772 US-60	open
Godfather's Pizza Express Godfather's Pizza	Restaurant (service type not stated)	Pizza	2804 North Brookline Avenue	open
Heady Bar-B-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	573 E Elm St	open
Hearth & Home Bakes	Bakery	Bakery	631 E Kay St	open
Iron Grain District	Restaurant (service type not stated)		2510 S State Hwy N	open
Jeanie's Restaurant	Restaurant (service type not stated)	Breakfast · American	1692 US-60	open
Just One More	Bar		7530 US-60	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1077 US-60 E	open
Lounge Lizard Recordings	Bar		319 S Forest Ln	open
Marigold Cafe & Catering	Café · Restaurant (service type not stated) · Catering	Coffee	7330 W Farm Rd 170	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	586 East Harrison St.	open
McDonald's McDonald's	Quick service	Burgers · American	895 Us Hwy 60 E	open
Muffin's Goodies	Bakery · Dessert	Dessert · Bakery	306 E Primrose Ln	open
Panda Express	Quick service	Chinese · Asian	1472 Us Hwy 60 E	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	591 E Elm St	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	1212 East Independence Street	open
Papi’s Cocina & Cantina	Restaurant (service type not stated) · Bar	Mexican	808 S Illinois Ave	open
Patriot Fireworks	Restaurant (service type not stated)	Pizza	210 US-60 E	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	806 US-60	open
Pizza Inn	Restaurant (service type not stated)	Pizza	1077 US Highway 60 E	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	900 W Old Towne Rd	open
S&L Donuts	Bakery · Dessert	Dessert · Bakery	280 US-60 E	open
Sipsey Holler	Restaurant (service type not stated) · Bakery	American · Bakery	24481 W State Highway TT Hwy	open
SnoBiz of Republic, MO	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	1013 US Highway 60 E	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	790 Us Highway 60 East	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1013 Us Highway 60 East	open
Subway Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	1085 US Hwy 60 E	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	610 U.S. Hwy 60 East	open
The Big Slice-Republic	Restaurant (service type not stated)	Pizza · American	558 E Harrison St	open
The Black Lab Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Breakfast	545 E Elm St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	315 E Us Hwy 60	open
US-60 & S Main Ave Whataburger	Quick service		1371 US HIGHWAY 60 E	open
Village Inn Village Inn Restaurants	Restaurant (service type not stated)	American · Breakfast	533 E Elm St	open
Walmart Bakery	Bakery	Bakery	1150 US Highway 60 E	open
Wendy's Wendy's	Quick service	Burgers · American	1329 Us 60 East	open
Whataburger Whataburger	Quick service	Burgers · American	1371 US HIGHWAY 60 E	open
Wicked Yummies Donuts & Treats	Dessert · Bakery	Dessert · Ice cream / frozen desserts · Bakery	558 E Harrison St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	10	—	—	—	1	SIC1987
1995	11	10	—	—	—	1	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	18	17	—	—	—	1	SIC1987
1998	17	16	3	13	—	1	NAICS1997
1999	19	18	5	13	—	1	NAICS1997
2000	23	21	7	14	—	2	NAICS1997
2001	20	17	5	12	—	2	NAICS1997
2002	20	17	4	13	—	2	NAICS1997
2003	20	18	4	14	—	1	NAICS2002
2004	19	18	4	14	—	—	NAICS2002
2005	16	15	3	11	1	—	NAICS2002
2006	20	18	4	13	1	1	NAICS2002
2007	21	20	7	12	—	1	NAICS2002
2008	22	21	6	13	—	1	NAICS2007
2009	24	23	8	14	—	1	NAICS2007
2010	25	24	8	15	—	1	NAICS2007
2011	28	27	11	16	—	1	NAICS2007
2012	24	24	10	14	—	—	NAICS2012
2013	27	27	10	15	1	—	NAICS2012
2014	27	26	9	15	1	1	NAICS2012
2015	30	29	11	16	1	1	NAICS2012
2016	32	30	11	16	2	1	NAICS2012
2017	27	25	7	17	—	—	NAICS2017
2018	29	28	9	17	—	—	NAICS2017
2019	30	29	10	16	—	—	NAICS2017
2020	33	32	14	14	3	—	NAICS2017
2021	37	36	16	16	3	—	NAICS2017
2022	36	35	14	18	—	—	NAICS2022
2023	39	37	14	20	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 65738. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.