BMIE Market 66021

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,819 2020–2024 ACS 5-year estimate ±544 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	930 2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,612 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,027 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,125 2020–2024 ACS 5-year estimate ±9,768 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,288 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$242,300 2020–2024 ACS 5-year estimate ±16,359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	51.2 sq mi Census Gazetteer 2020
Restaurants	Not published for this ZIP 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66021
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+0.0% DERIVED: 2008 → 2013, ZIP Code Business Patterns restaurants
Projected restaurants, 2018	1 (range 1–1) FORECAST · linear trend v1 fitted to 2001–2013 (8 points, +0.0 per year, r² 1.00) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66021. Projection: linear trend v1, fitted 2001–2013, +0.0 restaurants per year, r² 1.00, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (Medium confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.6	59	40%	+31.3
Restaurant Opportunity Score	74.7	75	35%	+34.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,819	51	40%	+20.4
Median household income (ACS)	88,125	71	40%	+28.6
Households (ACS)	930	48	20%	+9.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (Medium confidence)

Component	Value	Rank	Weight	Adds
Restaurants per 10,000 residents (lower = more room)	3.6	96	25%	+37.0
Population (ACS)	2,819	51	20%	+15.7
Median household income (ACS)	88,125	71	20%	+22.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

American 1 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Coffee 1 · Sandwiches 1

By type

Restaurant (service type not stated) 6 · Bar 2 · Casual dining 2 · Bakery 1 · Café 1 · Specialty food shop 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Becker’s Country Corner	Bakery	Bakery	2302 N 200th Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	32501 W. 200th Street	open
Full Draw Bar & Grill	Casual dining · Bar		100 E 2nd St	open
Goodcents Goodcents	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	32501 W 200th St	open
Happy Cow Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	320 E Nelson St	open
IHOP	Restaurant (service type not stated)	Breakfast	32501 W 200th St	open
IHOP IHOP	Restaurant (service type not stated)		32501 West 200th Street	open
The Boxcar Bar & Grill	Bar		100 E 2nd St	open
The whistle stop	Restaurant (service type not stated)		324 E Nelson St	open
White Tail Run Winery	Winery / distillery / taproom		2327 N 400th Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2001	1	1	1	—	—	—	NAICS1997
2004	1	1	1	—	—	—	NAICS2002
2005	1	1	1	—	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	1	1	—	1	—	—	NAICS2007
2010	1	—	—	—	—	—	NAICS2007
2011	1	—	—	—	—	—	NAICS2007
2012	1	1	—	—	1	—	NAICS2012
2013	1	1	—	—	1	—	NAICS2012
2014	1	—	—	—	—	—	NAICS2012
2015	1	—	—	—	—	—	NAICS2012
2016	1	—	—	—	—	—	NAICS2012
2022	3	—	—	—	—	—	NAICS2022
2023	3	—	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66021. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.