BMIE Market 68028

Sarpy County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,529 2020–2024 ACS 5-year estimate ±1,181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,750 2020–2024 ACS 5-year estimate ±368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,839 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,797 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$143,604 2020–2024 ACS 5-year estimate ±14,866 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,546 2020–2024 ACS 5-year estimate ±188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$407,400 2020–2024 ACS 5-year estimate ±17,096 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	63.0 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68028
Restaurants per 10,000 residents	11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+83.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+175.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+312.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,000.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 33–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.8 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	85 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	95 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68028. Projection: linear trend v1, fitted 2013–2023, +1.8 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.1	85	40%	+34.0
Restaurant Opportunity Score	78.6	79	35%	+27.5
Market Momentum Score	95.3	95	25%	+23.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,529	79	40%	+31.7
Median household income (ACS)	143,604	95	40%	+38.1
Households (ACS)	5,750	76	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	175	96	35%	+33.6
Restaurants per 10,000 residents (lower = more room)	18.8	40	25%	+10.1
Population (ACS)	17,529	79	20%	+15.8
Median household income (ACS)	143,604	95	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	83.3	94	50%	+47.1
10-year restaurant growth	175	96	30%	+28.8
20-year restaurant growth	312.5	97	20%	+19.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (77)

By cuisine

Coffee 16 · Pizza 10 · American 9 · Sandwiches 9 · Bakery 7 · Ice cream / frozen desserts 6 · Dessert 5 · Juice / smoothies 5 · Mexican 5 · Burgers 3 · Italian 3 · Asian 2 · BBQ 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Chinese 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Hawaiian / Pacific 1 · Hot dogs 1 · Thai 1

By type

Restaurant (service type not stated) 37 · Café 14 · Quick service 13 · Coffee shop 11 · Bar 10 · Dessert 10 · Bakery 7 · Casual dining 6 · Juice, smoothie, tea 5 · Food truck 2 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Other 1

Name	Type	Cuisine	Address	Status
168th & Hwy 370 Scooter's Coffee	Coffee shop · Café	Coffee	16874 Morgan Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	11310 Wickersham Blvd	open
Arby's	Quick service		19609 Oakmont Dr	open
Basil's Italian & Ice Cream	Restaurant (service type not stated) · Dessert	Pizza · Italian · Ice cream / frozen desserts	16918 Morgan Ave Ste 1	open
Ben's Soft Pretzels-Omaha, NE Ben's Soft Pretzels	Food truck · Catering		11690 S 216th St	open
Billy's Gretna Cafe	Café	Coffee · Breakfast · American	20596 NE-370	open
Brag N Rights Bar & Grill	Bar	American	115 N McKenna Ave	open
Buddha Belly	Restaurant (service type not stated)	Chinese	20576 Highway 370	open
Burger Star	Restaurant (service type not stated)	Burgers	21351 Nebraska Crossing Dr Ste A	open
Cake Kitchen & Bakery	Café · Restaurant (service type not stated)	Coffee	120 N Mc Kenna Ave	open
Captain's	Bar · Restaurant (service type not stated)		7610 S 195th St	open
Casey's	Restaurant (service type not stated)	Pizza	572 S Highway 6	open
Cinnabon Cinnabon	Quick service · Bakery · Specialty food shop · Dessert · Café	Sandwiches · Bakery · Dessert · Coffee	14341 Hwy 31	open
Cinnaholic	Dessert	Dessert	11922 Standing Stone Dr Ste 700	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	21209 Nebraska Crossing Dr	open
Copps Pizza Company	Restaurant (service type not stated)	Pizza	21209 Nebraska Crossing Dr Ste C109	open
Cruizin' Cones	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	11757 US-6	open
D'Leon's Taco Rico	Restaurant (service type not stated)	Mexican	11855 S 216th St Ste 1	open
Denny's Restaurant	Restaurant (service type not stated)	Mexican	15010 South State Hwy 31	open
Dragon Wok Express	Restaurant (service type not stated)	Chinese · Asian	21275 Nebraska Crossing Dr l101	open
El Vallarta Mexican Restaurant El Vallarta Mexican Restaurant La Vista	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	11910 Standing Stone Dr #105	open
Gambino's Pizza Gambino's Pizza	Restaurant (service type not stated)	Pizza · Italian	11717 Bryan St	open
Glazed N Raised	Bakery · Dessert	Dessert · Bakery	11757 US-6 #3	open
Godfather's Pizza Godfather's Pizza Omaha	Restaurant (service type not stated)	Pizza · Italian	806 Village Square	open
Grandma's Kitchen	Restaurant (service type not stated)	BBQ · American	12102 S 180th St	open
Gretna Hwy 6 Scooter's Coffee	Coffee shop · Café	Coffee	11791 S Highway 6	open
Gretna Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	11532 Willow Park Dr Ste 500	open
Hawaiian Bros Island Grill Hawaiian Bros Island Grill	Restaurant (service type not stated)	Hawaiian / Pacific	16171 Stevens Pointe St	open
Heavy Brewing	Brewery / taproom · Casual dining · Bar		20333 Patton St	open
Hoagie's Hawaiian Ice	Dessert	Ice cream / frozen desserts	215 Enterprise Dr	open
Hurrdat Sports Bar & Grill	Restaurant (service type not stated) · Bar	Pizza · American	10746 S 204th Ave, Ste 1	open
Jamba Jamba	Juice, smoothie, tea · Bakery · Quick service · Café	Juice / smoothies · Bakery · Coffee	21317 Nebraska Crossing Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	11863 S 216th St Ste. 3	open
Juice Stop	Juice, smoothie, tea	Juice / smoothies	11910 Standing Stone Dr	open
Kathy’s Bar & Grill	Casual dining · Bar		115 N McKenna Ave	open
Kong Dog - Gretna	Restaurant (service type not stated) · Casual dining	Hot dogs · American	21355 Nebraska Crossing Dr	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern	104 Glenmore Dr	open
La Mata Bar & Grill	Casual dining · Bar	Mexican	Tree Line Blvd	open
Langdon's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	11855 S 216th St	open
Lindt Chocolate Shop Lindt	Dessert	Dessert	21355 Nebraska Crossing Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	14363 S Highway 31	open
McDonald's McDonald's	Quick service		19413 Oakmont Dr	open
Noli’s Pizzeria - Gretna	Restaurant (service type not stated)	Pizza	11832 Standing Stone Dr	open
Oakmont Dr & 192nd St Scooter's Coffee	Coffee shop · Café	Coffee	19225 Oakmont Dr	open
Paradise Bakery and Cafe Gretna	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	21351 Nebraska Crossing Dr suA101	open
PepperJax Grill	Other	Sandwiches	21351 Nebraska Crossing Dr Ste A109	open
PepperJax Grill	Restaurant (service type not stated)	Sandwiches	620 US-6	open
Pieocracy Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	21407 Nebraska Crossing Dr	open
Pizza Hut	Restaurant (service type not stated)	Pizza	11832 Standing Stone Dr	open
Prime Time Ice Cream	Dessert	Ice cream / frozen desserts	20235 Husker Dr	open
Quality Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	11832 Standing Stone Dr	open
Rita's Italian Ice & Frozen Custard	Dessert	Ice cream / frozen desserts	21209 Nebraska Crossing Dr	open
Runza Runza Restaurants	Quick service	Sandwiches · Burgers	12140 S 216th Plaza	open
Schwans Consumer Brands	Restaurant (service type not stated)	Pizza	20235 Husker Dr	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	21331 Nebraska Crossing Dr	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	11791 S Highway 6	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	16874 Morgan Ave	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	11745 South Highway 6	open
Spikers Sports & Spirits	Bar		20227 Husker Dr	open
Starbucks Starbucks	Coffee shop · Café	Coffee	19513 Oakmont Drive	open
Starbucks	Coffee shop	Coffee	11204 S 167th St	open
Stories Coffee Company	Restaurant (service type not stated)		10520 S 204th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	623 N Hwy 6	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11350 Wickersham Blvd	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	16116 Stevens Pointe Circle	open
The Beanery	Coffee shop · Café · Bakery	Coffee · Bakery	11849 S 216th St	open
The Beanery	Coffee shop	Coffee	17878 Oakmont Dr Ste 111	open
The Coop	Restaurant (service type not stated)	Chicken / wings		open
The Corn Dog Company	Food truck			open
The Good Life Sports Bar & Grill - Gretna	Bar		10520 S 204th St	open
The Pie Barn	Bakery	Bakery	12102 S 180th St	open
Thirsty's Pub	Bar		20588 NE-370	open
Wander + Wonder Kids Play Cafe	Coffee shop · Café	Coffee	120 N McKenna Ave	open
We'll Smoke U BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	11773 S US-6	open
Amigos/Kings Classic	Quick service · Restaurant (service type not stated)	Breakfast · Mexican	11855 S 216th St Ste #1	closed
Spiker's Restaurant Group	Restaurant (service type not stated)		20227 Husker Dr	closed
Taco John's	Quick service · Restaurant (service type not stated)	Mexican	11310 Wickersham Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	8	6	—	—	—	2	SIC1987
1998	9	5	2	3	—	2	NAICS1997
1999	8	4	2	2	—	2	NAICS1997
2000	11	7	4	3	—	2	NAICS1997
2001	9	4	2	1	1	3	NAICS1997
2002	6	3	1	2	—	2	NAICS1997
2003	12	8	2	5	1	3	NAICS2002
2004	11	7	1	5	1	3	NAICS2002
2005	11	8	1	6	1	3	NAICS2002
2006	14	10	2	6	2	4	NAICS2002
2007	17	13	4	6	3	4	NAICS2002
2008	15	11	3	6	2	4	NAICS2007
2009	19	12	3	6	3	7	NAICS2007
2010	16	12	3	6	3	4	NAICS2007
2011	14	11	4	6	1	3	NAICS2007
2012	19	15	5	9	1	3	NAICS2012
2013	17	12	2	8	2	3	NAICS2012
2014	20	15	2	10	3	3	NAICS2012
2015	21	16	1	12	3	3	NAICS2012
2016	21	16	4	10	2	3	NAICS2012
2017	18	14	—	9	3	3	NAICS2017
2018	21	18	4	11	3	3	NAICS2017
2019	25	21	4	13	4	4	NAICS2017
2020	26	22	4	14	4	4	NAICS2017
2021	29	24	4	14	6	4	NAICS2017
2022	35	28	3	17	8	5	NAICS2022
2023	38	33	6	17	10	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68028. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.