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BMIE Market 68034

Washington County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)627
2020–2024 ACS 5-year estimate ±157 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households276
2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count886
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units352
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$110,000
2020–2024 ACS 5-year estimate ±26,390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.3
2020–2024 ACS 5-year estimate ±13 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,106
2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$258,300
2020–2024 ACS 5-year estimate ±128,912 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area31.7 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 68034
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2000 → 2005, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 1996 → 2006, ZIP Code Business Patterns restaurants
Projected restaurants, 20111 (range 1–1)
FORECAST · linear trend v1 fitted to 1994–2006 (7 points, +0.0 per year, r² 1.00) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score46 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score50 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score47 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score39 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score49.85040%+19.9
Restaurant Opportunity Score46.84735%+16.4
Market Momentum Score39.23925%+9.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6272540%+9.8
Median household income (ACS)110,0008740%+34.6
Households (ACS)2762720%+5.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)16.04925%+12.4
Population (ACS)6272520%+4.9
Median household income (ACS)110,0008720%+17.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+26.1
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

American 1

By type

Bar 1 · Casual dining 1

NameTypeCuisineAddressStatus
Dew Drop InnBar · Casual diningAmerican105 W 2nd Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
1999111NAICS1997
2000111NAICS1997
200111NAICS1997
2005111NAICS2002
2006111NAICS2002
201111NAICS2007
201211NAICS2012
201311NAICS2012
201411NAICS2012
201522NAICS2012
201611NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68034. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
680683.8 mi12011
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.