BMIE Market 68949

Phelps County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,662 2020–2024 ACS 5-year estimate ±267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,962 2020–2024 ACS 5-year estimate ±156 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,567 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,026 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,273 2020–2024 ACS 5-year estimate ±15,166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$810 2020–2024 ACS 5-year estimate ±83 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$197,200 2020–2024 ACS 5-year estimate ±19,127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	218.2 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68949
Restaurants per 10,000 residents	18.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	35 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68949. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.6	54	40%	+21.4
Restaurant Opportunity Score	35.1	35	35%	+12.3
Market Momentum Score	28.9	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,662	65	40%	+25.9
Median household income (ACS)	63,273	36	40%	+14.3
Households (ACS)	2,962	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.3	20	35%	+7.1
Restaurants per 10,000 residents (lower = more room)	22.5	31	25%	+7.8
Population (ACS)	6,662	65	20%	+13.0
Median household income (ACS)	63,273	36	20%	+7.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-6.3	20	30%	+6.1
20-year restaurant growth	-31.8	10	20%	+1.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

American 6 · Coffee 5 · Mexican 5 · Pizza 5 · Bakery 4 · BBQ 4 · Burgers 4 · Sandwiches 4 · Dessert 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Asian 1 · Breakfast 1 · Chinese 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 23 · Quick service 12 · Bar 8 · Café 5 · Bakery 4 · Coffee shop 3 · Dessert 3 · Food truck 3 · Casual dining 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
308 Bakery	Bakery	Bakery	224 4th Ave	open
37 Smokehouse	Restaurant (service type not stated)	BBQ · Burgers · American	614 W 4th Ave	open
Aviator Lounge	Bar	Pizza		open
Bobi's Pub	Restaurant (service type not stated)		1023 East St	open
Braxton's 37 Smokehouse	Restaurant (service type not stated)	BBQ · Burgers · American		open
Burlington & 4th Ave Scooter's Coffee	Coffee shop · Café	Coffee	103 4th Ave	open
Casey's	Restaurant (service type not stated)	Pizza	1206 Burlington St	open
Casey's	Restaurant (service type not stated)	Pizza	420 W 4th Ave	open
Catrina's Mexican Cuisine	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	313 East Ave	open
Coal & Feed	Coffee shop · Café · Bakery	Coffee · Bakery	612 4th Ave	open
Country Cookin'	Quick service · Restaurant (service type not stated)		614 4th Ave	open
Cozy Inn Cafe	Café	Coffee · Breakfast · American	1120 4th Ave	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	924 Burlington St	open
East Avenue Pub	Bar · Restaurant (service type not stated)		313 East Ave	open
El Agave	Restaurant (service type not stated)	Mexican	4th Ave	open
Family Restaurant Of Holdredge, Llc	Restaurant (service type not stated)		319 Nobes St	open
Gourmet House	Restaurant (service type not stated)	Chinese · Asian	1503 Burlington St	open
Grinders	Food truck	BBQ · Sandwiches	405 4th St	open
H.h. Hall Restaurant Of Holdrege Inc	Restaurant (service type not stated)		410 W 4th Ave	open
Holdrege Market Place	Specialty food shop · Quick service	Sandwiches	Burlington	open
J.B.'s Sports Bar and Grill	Bar · Casual dining		302 East Ave	open
JC's Bakery	Bakery	Bakery	720 Tilden St	open
Jimmy John's	Quick service · Restaurant (service type not stated)	Mexican	225 W 4th Ave	open
La Hacienda	Restaurant (service type not stated)	Mexican · Latin American (other)	1509 Burlington St	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	916 4th Ave	open
Lost Way Brewery	Brewery / taproom · Bar		614 3rd Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	410 West 4th Avenue	open
Nuestra Familia Food Truck	Food truck		Cobblestone inn parking lot (Holdrege)	open
Paws & Claws	Restaurant (service type not stated)		2201 4th Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	320 Blaine St Phelps	open
Quiznos Cinnabon	Quick service · Bakery · Dessert · Café	Bakery · Dessert · Coffee	916 4th Ave	open
Runza Restaurant Runza Restaurants	Quick service	Sandwiches · Burgers	319 Nobes St	open
Sail Inn Lounge	Bar		1511 Burlington St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	103 4th Ave	open
Score One Smokin'	Restaurant (service type not stated) · Food truck	BBQ	73211 J Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1130 Burlington Street	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	322 4th Ave	open
Taco John's	Quick service · Restaurant (service type not stated)	Mexican	225 W 4th Ave	open
The Drive Golf and Lounge	Bar		414 West Ave	open
The Hive	Juice, smoothie, tea	Juice / smoothies	502 4th Ave	open
The Speakeasy	Bar · Restaurant (service type not stated) · Casual dining	Steakhouse · American	72993 S Rd	open
The Speakeasy	Bar		924 Garfield St	open
Tropical Sno Holdrege	Dessert · Quick service	Dessert · Ice cream / frozen desserts		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	14	13	—	—	—	1	SIC1987
1997	16	16	—	—	—	—	SIC1987
1998	14	14	4	10	—	—	NAICS1997
1999	14	14	4	10	—	—	NAICS1997
2000	16	16	6	10	—	—	NAICS1997
2001	17	16	6	10	—	1	NAICS1997
2002	19	17	7	10	—	1	NAICS1997
2003	24	22	8	13	—	2	NAICS2002
2004	22	20	7	12	1	2	NAICS2002
2005	22	18	5	11	2	4	NAICS2002
2006	21	17	7	9	1	4	NAICS2002
2007	16	11	3	8	—	4	NAICS2002
2008	16	12	4	8	—	2	NAICS2007
2009	15	12	4	8	—	2	NAICS2007
2010	15	12	3	9	—	2	NAICS2007
2011	16	11	3	8	—	2	NAICS2007
2012	17	13	4	9	—	1	NAICS2012
2013	19	16	5	10	1	—	NAICS2012
2014	18	16	6	9	1	—	NAICS2012
2015	16	15	6	9	—	—	NAICS2012
2016	15	14	5	9	—	—	NAICS2012
2017	13	12	5	7	—	—	NAICS2017
2018	17	15	7	8	—	—	NAICS2017
2019	18	16	7	7	—	—	NAICS2017
2020	17	15	7	7	—	—	NAICS2017
2021	16	14	7	6	—	—	NAICS2017
2022	20	17	8	8	—	—	NAICS2022
2023	19	15	8	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68949. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.